If you don’t have the right resources, your brand can’t defend itself. So how can you quickly and confidently take control of a developing crisis?
Learn how Visit North Carolina’s Scott Peacock used crisis communication best practices and Cision Global Insights to keep the state’s tourism afloat during a crisis-filled summer.
View our free, on-demand webinar at http://www.cision.com/us/resources/webinars-events/can-your-brand-handle-a-crisis/.
2. Today’s Participation
2
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3. 3
Hello!
Scott Peacock - PR Manager, Visit North Carolina
K.C. Brown - General Manager, Cision Global Insights
21. Understanding in Context
6
% 7%
N.C. does not own “Shark Attack” and
“Shark Attack” does not own N.C. tourism.
“Shark Attack”
Conversation
“Visit & Vacation
in North Carolina”
Conversation
6% 7%
Mentioned North Carolina Mentioned Shark Attack
22. No evidence of people
cancelling trips or writing
off N.C. beaches for the
future.
22
Discovery
23. Conversation, if not coverage, is
thoughtful about sharks being
natural, that we are in their home
and their back yard.
23
Outcome
24. Does not seem to be an
expectation of action or change by
the state.
It’s not like a shooting or syringes
on the beach.
24
Result
25. • N.C. launched beach
safety initiative on
website
• Shared materials with
local Convention &
Visitor Bureau
organizations
25
Insights in Action
32. • Update content
e.g. lifeguarded beaches
• Standardize warning flags
• Relationships:
– State
– Local
– Federal
32
Preparing for Summer 2016
33. Questions & Answers
33
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34. Thank You for Attending!
About Cision
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34
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