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Simon O'Byrne Presentation: Ignite Your City's Brand: Mess up Your Neighbourhoods and Achieve Vibrancy, the Ultimate Civic Currency

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Simon O'Byrne Presentation: Ignite Your City's Brand: Mess up Your Neighbourhoods and Achieve Vibrancy, the Ultimate Civic Currency

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The Innovation City: Simon O'Byrne Presentation: Ignite Your City's Brand: Mess up Your Neighbourhoods and Achieve Vibrancy, the Ultimate Civic Currency

The Innovation City: Simon O'Byrne Presentation: Ignite Your City's Brand: Mess up Your Neighbourhoods and Achieve Vibrancy, the Ultimate Civic Currency

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Simon O'Byrne Presentation: Ignite Your City's Brand: Mess up Your Neighbourhoods and Achieve Vibrancy, the Ultimate Civic Currency

  1. 1. Mess up Your Neighbourhoods and Achieve Vibrancy, the Ultimate Civic Currency @Simon_OByrne City Age Waterloo
  2. 2. Agenda 1 Get Them Young 2 Release the Entrepreneurs 3 Design Excellence 4 Opportunities 5
  3. 3. 1 Get Them Young By the 2030s, ¼ Canadians will be a senior citizen In 2010 the Gen surpassed the Baby Boomers to become the largest cohort
  4. 4. Target Tribe: Gen Y
  5. 5. Gen Y / Millennial General Characteristics Age 17 to 35 Lower Car Ownership High Debt Most educated cohort ever! Major Impacts to Real Estate Delaying marriage Interconnectivity Environmental stewardship
  6. 6. Women, the new white collar work force
  7. 7. Female Oriented Development
  8. 8. 2 Release the Entrepreneurs Market Urbanism Form Based Code Messy Vibrancy
  9. 9. Problem: NIMBYs
  10. 10. The Solution: Market Urbanism
  11. 11. 70% The Result: Messy Vibrancy
  12. 12. Unlock Local Entrepreneurs "That creative tension, which is the result of an entrepreneurial spirit combined with restless talent wanting the city to be more remarkable or provide better outlets for ideas and energy is essential to unlocking LLC
  13. 13. 3 Design Excellence Pedestrian Oriented Development Reward innovation Create small spaces Never settle for good enough
  14. 14. Interesting, Fun, Beauty, Delightful, Lovable Welcoming, Social Interaction Comfortable Safe Functional, Utilitarian, Potholes
  15. 15. Dogs: the new children Prioritize dog parks over playgrounds Dog walkers create safe streets Dogs are the vehicle for increasing interconnectivity, which is the corner stone of community building
  16. 16. Pedestrian Oriented Development Happy kids = happy parents: play infrastructure Inclusionary design = complete streets Add public art that is worthy of a nickname
  17. 17. Pedestrian Oriented Development Parklets Patio streets (e.g. Argyle Street, Halifax) Hanging baskets = safe and cared for spaces Create outdoor living rooms
  18. 18. 4 Opportunities Multi-­Generational Housing Rental market Winter City Design
  19. 19. Urban Vibrancy: It is all about people!!! Goal is 30-­50,000 people in the core Remove barriers to growth Subsidize and incentivize new housing Performance parking Georgian Taxation
  20. 20. 70% population growth comes from immigrants
  21. 21. Most of the world lives in multi-­ generational housing
  22. 22. 55% of housing in the GTA is rental
  23. 23. Improve Winter Life Increase the capacity of winter festivals opportunities Develop a four-­seasons patio culture Celebrate the season and embrace daily living in a cold climate Improve winter transportation for pedestrians, cyclists and public transit users
  24. 24. 5 Dependency ratio of 3:1 by 2030 Flatter World = Lower Wages Shrinking Middle Class
  25. 25. Weaker GDP Youngsters and retirees do not work, which harms growth directly. And because these income without adding to it, they also depress savings, thereby slowing the accumulation of capital and the growth of productivity
  26. 26. Questions? Vice President, Planning 780 917 7367 @Simon_OByrne

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