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Think locally, act globally. The new possibilities for place branding

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Vasily Dubeykovskiy presentation on WCFDAVOS 2016.

Publié dans : Marketing

Think locally, act globally. The new possibilities for place branding

  1. 1. Think locally, act globally. The new possibilities for place branding. by Vasily Dubeykovskiy. 9th March 2016, Davos
  2. 2. Travel decision modelМОДЕЛЬ «3И»: ПУТЬ ТУРИСТА В ГОРОД Current tourists Potential tourists AWARENESS Quantity Alltourists Quality Interest IMAGE OCCASION
  3. 3. Tourism long tail Popularity Products more generic more specific Урюпинск Костомукша
  4. 4. Decentralization of communicationComms Controllability Vs # oF stakeholDers Controllability oF CommuniCations # oF stakeholDers product Corporation place
  5. 5. Decentralization of communicationtHe future oF plaCe branD CommuniCation 1 2 place brand is the idea that: - is relevant to the place identity - unites all inhabitants each stakeholder becomes a touch point for the place brand.
  6. 6. Decentralization of communication
  7. 7. Decentralization of communication
  8. 8. Decentralization of communication
  9. 9. Decentralization of communication
  10. 10. Decentralization of communication
  11. 11. Think locally act globally
  12. 12. contacts Vasily DubeykoVskiy Ceo at Citybranding, moscow v@citybranding.ru +7 (925) 011-02-54 citybranding.ru/en vk.com/citybranding youtube.com/citybrandfb.com/brand4city citybranding.lj.rutwitter.com/brandcity CONTACT CEO at CityBranding, Russia

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