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Leantegra Solutions for Airports
1.
2. Problem
There are a lot of challenging questions Airports have
to address as part of their daily activities:
✓ How to monitor passengers’ foot traffic and dwell
time within an airport facility?
✓ How to improve queue management?
✓ What is the best way to inform passengers about
flight changes, special deals on tickets, the best
places where they can eat & rest?
✓ How to optimize navigation inside an airport,
relieve stress and improve passenger experience?
3. Solution
Leantegra can cope with all of them, providing a
complete suite for indoor location intelligence:
Real-time Location
System
Proximity
Marketing
Indoor
Navigation
4. Real-time Location System
RTLS allows to identify real-time indoor location and
movement of passengers and staff using Wi-Fi or
Bluetooth Low Energy (BLE) wireless technologies.
RTLS Analytics
RTLS leverages the following analytics:
✓ The number of passengers at an airport facility
✓ The most popular locations at the airport along
with the most busy hours
✓ The average dwell time a passenger or a staff
member spends in a certain location
✓ The average time needed to walk to a gate
5. Wi-Fi RTLS: Passenger Tracking
Leantegra Wi-Fi RTLS solution enables tracking of
passengers using the Wi-Fi wireless technology of their
phones and other smart devices.
As a result, airports gain access to passenger behavior:
✓ Common movement patterns of passengers at an
airport, and popular routes
✓ The most busy areas and hours
✓ The time required to walk to a gate
Based on this data, airports can introduce the
following improvements:
✓ Optimize passengers’ flow and queue management
✓ Increase commercial value of the most popular
locations
✓ Optimize staffing levels and their efficiency
6. BLE RTLS: Staff tracking
Leantegra BLE RTLS solution enables tracking of staff
members who are wearing WiBeat BLE location tags.
The Trackables section of the Leantegra web portal
allows to:
✓ Assign a location tag to a staff member
✓ Add an employee's name and photo
✓ Indicate a department and assign a supervisor
As a result, an airport management can:
✓ Track the real-time location of staff members
✓ Monitor their daily activities
✓ Quickly locate them in cases of emergency
7. Proximity Marketing
Proximity Marketing solution enables sending of
targeted location-based information to passengers
via mobile push notifications.
As a result, airports can:
✓ Notify passengers on flight changes
✓ Send information about available ticket discounts
✓ Send advertising materials about restaurants, cafes,
or shops passengers go by
✓ Send highly personalized promotional materials
(these can include not only text message, but also
image, video, URL)
8. Proximity Campaign Analytics
Proximity Campaign Analytics provides statistical data
that is used for measuring and analyzing the
performance of each chosen marketing campaign.
The Proximity Campaign Analytics metrics include:
✓ Open Rate (opened / received notifications)
✓ Conversion Rate (used / opened coupons)
✓ Opened Notifications
✓ Received Notifications
✓ Used coupons
The additional dimensions include:
1. Distribution channel: Push Notifications or Mobile
Application Offer List
2. Content type: URL (link), image, video, text
3. Demographic characteristics: age and gender
4. Smartphone model and version, OS version
5. Mobile application and SDK version
9. Leantegra Pilot App
It is ready-to-use mobile software for airports that
provides Proximity Marketing and Indoor Navigation
functionality.
The app allows you to:
✓ Get your app customized by adding airport’s logo,
applying the preferred color scheme, providing
airport’s information on a dedicated Company page.
✓ Enable Indoor Navigation to help passengers get to
the point of interest or an advertised place within
the airport using the Leantegra Pilot apps’ Venue
map.
✓ Configure ad content for Push Notifications which
will be sent to passengers as well as messages for
‘Offers’ list which will be visible for all venue visitors.
10. Including the ancillary services:
Automatic passenger check-in
Lounge access
Car rental
Wi-Fi and seating
Travel insurance
These services may be added to the
Pilot app:
Provide flights schedule within the
application
Display a list of airport amenities and
timetables
Advise travellers on gate changes,
flight delays
Show information on ground
transport services
Extra Mobile App Services
for Passengers
11. Indoor Navigation
The Leantegra Indoor Navigation feature allows to locate
one’s real-time position on a mobile map and build a
route to a point of interest, or the destination point, inside
a venue.
Improved customer experience
Using an airport’s mobile application, passengers will be
able to:
✓ Access a detailed map of a building and locate their
real-time position
✓ Build a route to their gate, or any other area inside an
airport facility
12. Boryspil International Airport
(Ukraine) Case Study
Solution: Wi-Fi RTLS-based Queue Management
System
Covered area: 2,000 square meters (6,561 square
feet), combining the Security and Passport Control
areas
The airport’s goal was to ensure full compliance with
the industry service quality requirements (passenger
wait times should not exceed 15 minutes) and optimize
operational activity by gaining access to Predictive
Analytics.
Results: the project’s outcomes include generation of
location data reports, like Number of Passengers,
Average Dwell Time, and Pass Time, as well as
Predictive Analytics, which is able to forecast
passenger wait times.
14. These components combine:
Wireless Gateway
WiRange
is used to collect W-Fi, Bluetooth
Low Energy and Ultra-wideband
wireless signals from smart
devices or Leantegra WiBeats to
generate the raw positioning
data as well as to manage
beacons infrastructure.
Beacons and Location Tags
WiBeat BLE
is a Bluetooth Low Energy
beacon used for Proximity
Marketing and Indoor
Navigation.
WiBeat UWB
is an Ultra-wideband location tag
used in RTLS scenarios.
Web Interface
CVO Portal
provides a single interface to
all data and administration
features of Proximity
Marketing, RTLS and Location
Analytics.
RTLS Server
PowerGate
is an on-site server used for
real-time data processing
and secure cloud
connectivity.
REST API
Leantegra leverages RTLS and
hardware APIs to facilitate
smooth integration with
third-party systems.
SDK
The Leantegra SDK supports
mobile application
interaction with WiBeat BLE
beacons and is used for
Proximity Marketing, Indoor
Positioning and Navigation
scenarios.
15. Company Brief and Contacts
Leantegra is an IoT company which develops software and hardware products
for indoor location intelligence.
Our solutions
✓ Proximity Marketing and Campaign
Analytics
✓ Proximity Location Analytics
✓ Real-time Location System (RTLS) and
Analytics
✓ Indoor Navigation
Contacts
USA address
205 East 42nd Street,
20th floor
New York,NY, 10017
Email
contact@leantegra.com
Phone
+1 917 982 0971EST (USA)
+38 044 337 4029 EEST (Ukraine)
Website
www.leantegra.com