For the full training video, access this free PR training course here: https://prunlocked.com/free-pr-training-resources/
With the free PR course - How to Use Twitter for PR and Media Coverage - you'll find out a number of different tactics that has helped PR trainer Claire Gamble secure media coverage in media outlets such as BBC, Forbes, Huffington Post, Refinery 29, Daily Telegraph, Daily Express, HR Magazine, Mother & Baby and more using Twitter.
Twitter is a really powerful tool when it comes to PR and media relations - and it's completely free to use! Learn why it's such a good tool to use, how to use #journorequest, build relationships with journalists, tap into trending topics and share relevant content.
12. • Journalists don’t always use #JournoRequest
• They might send out a request without the
hashtag
• Search to see who is talking about what
• Find people responding to trending topics or
breaking news stories
• Opportunity to start building relationships with
journalists and seeing what they’re interested in
• Some journalists’ DMs are ‘open’, meaning they don’t
have to follow you to send them a DM
#JournoRequest Journalists Trending topicsWhy Twitter Content
15. • Twitter is a great tool to see what people are talking
about and breaking news stories
• These could provide news hooks for comments,
interviews and opinions – as well as share any of your
relevant content (e.g. blogs, podcasts, videos)
• Different ways of doing this:
• Location trends
• Moments
• Search keywords (look at ‘top’)
• What are people in your network sharing
#JournoRequest Journalists Trending topicsWhy Twitter Content
19. • Journalists use Twitter to find vox pops (voice of the
people) and content
• If there’s a breaking news story (e.g. a natural disaster,
attack), they might look to see who is sharing content
’from the scene’ (e.g. videos, pictures, updates)
• If there’s a trending topic or announcement (e.g. a
Government announcement), they might see who is
responding to the topic or news, what people’s
opinions are
• They may use tweets and content directly, or contact
you for an interview or comment
#JournoRequest Journalists Trending topicsWhy Twitter Content