The new seo and why you need to understand it

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Covers the History of SEO with google Algorithm changes and what now needs to be done to competently SEO your site. Was presented at the http://www.womenoutsidethebox.co.uk/ City Business Club in Bristol on 4th February 2014.

Business Technology

THE NEW SEO AND
WHY YOU NEED TO
UNDERSTAND IT
Claire Robinson-Ayres
Women Outside the Box
Bristol City Business Club – 4th February 2014

What Was SEO?
Social Bookmarking
Blog & Forum
Commenting

Article Marketing

Directory
Submissions

Blog Rolls

Guest Blogging
Anchor Text Links

SEO Today - Technical

Broken Link
Fixes

Meta Data

High Quality
Content

Micro
Formatting

Content
Strategy

SEO Today – Link Building

Blogging

Google+

Guest
Blogging

Social
Media

Mobile

Usability
Testing

SEO Today – Extra Things to Do

Social
Sharing

Universal
Analytics

Monitor
Website
Data

Google Tag
Manager

Twitter
Cards

Search Results Today

Local
Search
Results

Knowledge
Graph
Results

Vertical
Search
Results

Paid Search
Results

Site Links

Authorship
Mark up

Social
Results

Review
Mark up

Related
Searches

Thank you & Questions…
• Claire Robinson-Ayres
• Claireodactyl Digital

Marketing
• Twitter: @ClaireodactylDM
• Web:
www.claireodactyldigitalmarketing.co.uk

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The new seo and why you need to understand it

1. THE NEW SEO AND WHY YOU NEED TO UNDERSTAND IT Claire Robinson-Ayres Women Outside the Box Bristol City Business Club – 4th February 2014

2. Why Choose SEO?

3. What Was SEO? Social Bookmarking Blog & Forum Commenting Article Marketing Directory Submissions Blog Rolls Guest Blogging Anchor Text Links

9. SEO Today - Technical Broken Link Fixes Meta Data High Quality Content Micro Formatting Content Strategy

10. SEO Today – Link Building Blogging Google+ Guest Blogging Social Media Mobile Usability Testing

11. SEO Today – Extra Things to Do Social Sharing Universal Analytics Monitor Website Data Google Tag Manager Twitter Cards

12. Search Results Today Local Search Results Knowledge Graph Results Vertical Search Results Paid Search Results

13. Site Links Authorship Mark up Social Results Review Mark up Related Searches

14. Thank you & Questions… • Claire Robinson-Ayres • Claireodactyl Digital Marketing • Twitter: @ClaireodactylDM • Web: www.claireodactyldigitalmarketing.co.uk

The new seo and why you need to understand it

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