3. Alberto Vargas (1896-1980)
Born 9 February 1896 in Peru, Alberto Vargas was the son of a renowned
photographer, Max Vargas, who had taught him how to use an airbrush
by the time he was thirteen. In 1911.
Vargas' first “encounter” with America happened at about noon on
Broadway and Fourteenth Street, when he was suddenly surrounded by a
lunchtime crowd of smartly dressed office workers. Mesmerized by their
grace, sophistication, and beauty the young artist decided he would
spend his life glorifying the American Girl. Alberto Vargas' first job was
drawing fashion illustrations (mostly in watercolour and pen and ink) for
the Adelson Hat Company and Butterick Patterns. Eventually turning to
freelance commercial illustration, he was painting in a store window
in May 1919 when he was asked by a representative of the
Ziegfeld Follies to show his work the next day to Mr Ziegfeld. Within
twenty-four hours, Vargas found himself commissioned to paint twelve
watercolour portraits of the leading stars of the 1919 Ziegfeld Follies for
the lobby of the New Amsterdam Theatre.
4. Vargas' first calendar jobs were two pastel glamour pin-ups
executed for Joseph C. Hoover and Sons between 1937 and 1939.
He became an American citizen in 1939, the same year that
he received an invitation from Esquire magazine to visit with publisher
David Smart in Chicago to discuss the possibility of working together.
Agreeing to drop the "s" from his last name in all his work for the
magazine, he had his first painting published in the
October 1940 issue.
Two months later, Esquire introduced the first Varga Girl calendar,
which sold better than any other published up to that time.
Over the next five years, Vargas became known worldwide, and his
work, both in the monthly magazine and the yearly
calendar, was eagerly awaited. Although he had a full schedule of
work for Esquire during the war years, he often,
accommodated special requests from soldiers to paint mascot
pin- ups. Esquire also allowed Vargas to do a
series of patriotic pin-ups for
William
Randolph Hearst's American Weekly
magazine, the only other magazine work
permitted him during the Esquire years.
5. “All women do have a different sense of
sexuality, or sense of fun, or sense of like what's
sexy or cool or tough.”
– Angelina Jolie“
“From the moment I was six I felt sexy. And let
me tell you it was hell, sheer hell, waiting to do
something about it.”
- Bette Davis
6. What is a Girl you ask?
She’s the quintessential sex symbol and not that
emaciated binge and purge new age type.
We’re talking good old school 1920’s pin-up,
old fashioned, all South African women –
a little junk in the trunk,
some nice curves, perhaps with a little red nail polish
and a very sexy smile...
8. Brand Objective –
A mobile unit (or units) of sexy
girls, who are able to offer many
different functions across many
different brand touch points.
9. Supper Club –
An intimate setting, offering a classy, decadent experience.
Different evenings offer different entertainment options with “cabaret
style” shows every Friday and Saturday night.
Guests are encouraged to dress up to enhance the experience and mood.
Sassy cocktails served by gorgeous guys and girls.
Full Al La Carte Menu available. Set menus available on request.
Strict dress code.
No under 23 for ladies.
No under 25 for males.
10.
11.
12. Casino activations –
The Croupiers will be dressed in fine,
sexy, classy and always themed costumes.
The casino will be able to offer limited “experiential”
evenings to the Club Festival members.
(Either on the main floor or in the private suites and
prive).
This offering will also encourage new gamers to visit the
casino.
These evenings will offer the gaming experience in a
different light, focussing on fun, music, lighting, gorgeous
girls and of course different themes.
13. Complex activations -
The girls will compliment complex
activations, by performing different functions at
different events. These functions will include
hosting, of events, meet and greet,
dance performances, and waitressing, to list but a few.
An example could be that the girls dressed up in
vintage Ferrari gear at the annual Ferrari day, or
perhaps a vintage car show could be planned?
Another opportunity could be the prestigious
Duke of Edinburgh Cup, where the girls could host the
cocktail parties, work as waitresses and even attend the
different golf days.
“Boktown” is another great example of an event that
the girls could enhance.
14. Montecasino Playground
•Chapel
•Star Walk of Fame
•Vintage Movies
•Concerts
•Fashion shows
•Corporate events
•Hotel packages
•Memorabilia (Playing cards/chips)
•Calendars
