Blackbaud Update from Matt Mallin - Chicago Internet Fundraising Summit 5/28
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Meet and Greet with Matt Mallin Matt Mallin, Account Executive, Blackbaud Matt Malin gives an overview of the fundraising solutions Blackbaud has to offer.
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Blackbaud Update from Matt Mallin - Chicago Internet Fundraising Summit 5/28
- 2. 5/30/2014 2 MULTI-PART WELCOME SERIES
- 3. 5/30/2014 3 MULTI-PART FUNDRAISING CAMPAIGNS 1 2 3
- 4. 5/30/2014 4 THE GO! ESSENTIALS PROGRAM Luminate Online fundraising software A proven action plan A team of your peers and Blackbaud coaches to guide you Tangible results today Knowledge to build upon tomorrow
- 5. 5/30/2014 5 HOW IT WORKS GETTING STARTED Converting site visitors Cultivating new subscribers Welcome series launch eNewsletter production HOUSEFILE BUILDING CAMPAIGN Outreach tactics Viral marketing Build/send outreach series Continue eNewsletters YEAR-END FUNDRAISING CAMPAIGN Maximizing year-end giving Donation form best practices Build & send email appeals Continue eNewsletters SUSTAINER FUNDRAISING CAMPAIGN Writing a compelling ask Cultivating new supporters Build & send sustainer ask Online sustainer self-service Continue eNewsletters
- 6. 5/30/2014 6 ONE STRATEGIC TECHNOLOGY PARTNER Global Company • >30,000 nonprofit clients worldwide • >2,700 Employees The Right Fit for Non-profit Organizations • 96% Customer Retention Rate • Strong end user focus with intuitive tools Industry Leading Support Model • Call for anything, anytime • Flexible training options One Vendor for Total Integrated Solutions • Completely Integrated • Fully Hosted
- 7. 5/30/2014 7 NP TECH UNIVERSE SOCIAL WEBSITE PUSH MKTG PULL MKTG CRM ACC Facebook Twitter Youtube Linked In CMS Design Services Forms Transactions Conversions Emails Surveys Volunteer Membership Advocacy P2P Events Back-office constituent, staff, volunteer & process management Finance management & reporting ANALYTICS
- 8. 5/30/2014 8 SHARPEN YOUR FUNDRAISING! SUMMER 2014 BLACKBAUD MAJOR INITIATIVES 5 Major 4 Powerful Tools to Boost Your Fundraising Performance! 1. Blackbaud Credit Card Updater – Never lose a gift again with accurate and updated credit card information! 2. Event Mobile App + MobilePay – Simplify your event experience and make fundraising easier to manage with on-the-spot payments and check-in! 3. Target Analytics – Benchmark your data and fundraising performance and gain insight into how to improve your results! 4. Everyday Hero – Expand your world and empower your supporters to raise money on your behalf through peer to peer crowd funding! 5. Continued Investment – We will invest over $50 Million in Research & Development across the entire Blackbaud portfolio in 2014
- 9. 5/30/2014 9 ANALYTICS –TARGET THE RIGHT ASK Donor Type: M Next Ask: $1,001-$5,000 Assets: N/A Donor Type: M Next Ask: $1,001-$5,000 Assets: $1M Donor Type: A Next Ask: $1-$250 Assets: N/A Donor Type: A Next Ask: $251-$500 Assets: $500-$1M Donor Type: S Next Ask: N/A Assets: N/A Donor Type: A Next Ask: $501-$1,000 Assets: N/A Donor Type: M Next Ask: $10,001+ Assets: $10M-$25M Donor Type: M Next Ask: $5,001-$10,000 Assets: $1M-$5M
Editor's Notes
- Luminate Online is the leader in the market for nonprofits. Robust tool, it will grow with your needs Do it with one platform Built for acquisition, engagement, solicitation & retention Tools allow for smarter and more advanced tactics Has a unique customer forum with DIY kits Unlimited training resources
- Statistically, we know that constituents that receive a welcome series perform better and stay on your list longer than if they are simply added to your usual communication stream. Put them to work, educate them, and bring them closer to solidify your relationship. This is your first impression so make it count.
- We run 2 fundraising campaigns in the program: one EOY fundraising and one Sustained Giving (or seasonal fundraising) campaign. When you are planning an online fundraising campaign, always think of it as a multi-part campaign that runs over the course of about 1 month or maybe a bit more, has several messages, and builds a storyline. One off message rarely perform well unless they are based on a very breaking news sort of media event like a natural disaster or local news story. A 3-part message series has statisticaly performed well for my clients. Kick off, reminder, and a last chance message are a great strategy. I now always recommend a 4th message of thanks and follow up as well. This is also a great example of the Go! program’s EOY campaign designs.
- Go! gets you from point A to B with guidance, coaching, training and services using the premier online fundraising software. With the team’s combined expertise you can establish a robust online fundraising and marketing strategy right from day 1 versus learning it on your own.
- Order of major campaigns may change based on when you begin the program. Everything hinges on when end of year falls in your calendar.
- The Raiser’s Edge just got sharper with new updates guaranteed to boost your fundraising performance. With a sleeker online marketing platform, exciting new data health tools and more, your nonprofit has the power it needs for effective fundraising!
- Now let’s look at a scenario that would be a good fit for Fundraising Essentials. This is a local children’s center that hosts one major event a year – a race. They have 4 individuals on staff that manage everything development wise from mailings, to events, to data entry in the Raiser’s Edge. They are going into a larger campaign for their 20th anniversary as a nonprofit serving the community and have never done any segmentation before. You can see that by doing fundraising essentials, each person is put into a bucket but it isn’t quite as detailed as the previous example of Ball State University