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advantagepr.credentials.may2015

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advantagepr.credentials.may2015

  1. 1. Advantage PR “Make PR your advantage”
  2. 2.  Advantage Public Relations… A Scottish based consultancy offering the highest standard of professional, affordable public relations support.  Established by Managing Director Clare Graham 12 years ago as an alternative to large agencies in Edinburgh and Glasgow, my ethos is a hands on approach, I want to manage and run my clients’ accounts on a daily basis, not manage people or figures.  My time in Agency PR gave me experience of some of the UK’s top brands including Camelot, Kwik Fit, Barratt Homes and John Menzies. My own company Advantage PR has given me the opportunity to work with a mix of large and small firms, especially those in the luxury consumer sector such as luxury food , property, retail, business and travel ie Visitor Attractions; top Hotels north and south of the Border, Restaurants, Five star luxury Self Catering Estates, Food brands, and luxury Housebuilders.  I have a solid academic background with a joint honours degree in English and Film/Media Studies from the University of Stirling and just over 20 years experience in PR and advertising.
  3. 3.  I have extensive experience in Lifestyle, Property, Food, Business, Consumer, Trade, Lifestyle and Travel PR in Scotland and UK wide as well as excellent contacts with key Scottish daily newspapers such as the Scotsman, Herald, Scottish Daily Express (also quality Sundays) and English Regional titles.  I also deal regularly with glossy lifestyle magazines both north and south of the border and consumer travel and lifestyle columns in weekend and Sunday supplements and magazines plus in flight magazines. And online coverage too – many new avenues here.  Work for several other clients targets industry, business and trade publications.  Advantage PR is Recommended Agency Rated ( a top industry recommendation voted for but its clients) for Consumer PR, Media Relations and Corporate Communications. Retained for second year.  2009 Travel Tourism Award – Best PR and Marketing – Hebridean Luxury Self Catering.
  4. 4.  I have handled PR campaigns for the following companies:  Consumer:  Bubbles Bathrooms, Fife & Edinburgh - supplier and installer of luxury kitchens and bathrooms.  Highland Safaris, Aberfeldy – award winning activity company  Garden Options, the Borders - quality landscaping business & upmarket garden gift shop.  Shapes – Furniture Store and Auction House, Edinburgh  Cocoa Black Chocolate Company (School and Patisserie Shop), Peebles.  Cocoa Mountain Chocolatiers, Durness, Sutherland  Ecooldesigns, Edinburgh – quirky, eco friendly home decor products  Kip McGrath Children’s Tuition – Dunfermline and some National activity  Hello Chocolate! – chocolatiers in Dunfermline  Coco Chocolate Chocolatiers, Edinburgh  Spirit of Wood – retailers, Aberfeldy  Curves Gyms, Scotland  Mellis Cheese  Current Property:  Muir Homes  Allanwater Homes  Laurel Homes  Remax Dunfermline  Past Property:  Pittencrieff LLP/David Barlow Homes – Milnathort  Enterprise Homes, Cardenden  DARE group, Regeneration and property company, Penrith  Tighmor Homes, I & H Brown – East Lothian and Perthshire  Kinneddar Steading Saline  DCT Developments, Auchterarder  Fife based Thomson Homes  Clachan View, Bridge of Earn  Maritime Bond, Edinburgh
  5. 5.  Cocoa Black Chocolatiers & Pastry School, Peebles – promotion of choc and full product range plus school offering courses and upmarket cafe – worked with them on full retainer for around 2 and a half years.  Cocoa Mountain Chocolatiers, Durness, Sutherland– PR to prepare for launch of new shop in Princes Square, Glasgow, also online ranges, recruitment drive, Christmas sales drive - carried out a 4 month contract.  Oink Hog Roast Shop in Edinburgh – carried out PR for the launch around 4 years ago.  Pekeotea Tea Company , Edinburgh and Eateket Tea Company, Edinburgh – submitted ideas.  Porrelli Ice Cream, Paisley – submitted credentials and a document of ideas.  The Courtyard Restaurant, Kenmore – carried out several campaigns on new menu, new chef, seasonal produce suppliers etc.  Atholl Palace Hotel, Pitlochry – promotion of restaurant.  The Bay Hotel Pettycur, Fife – promotion of restaurant.  The Adamson, St Andrews – media press trips in association with The Bay Hotel – event with Hello Chocolate! too.  Dornoch Castle Hotel – 2 AA rosettes – similar campaign to above, worked for them on and off for around 5 years – usually do around 4 months or so of PR at a time for a set fee.  Dornoch Castle Rare Malt whisky business – carried out an ad hoc campaign concerning a rare whisky from the SS Politician.  Morton of Pitmilly luxury countryside resort, St Andrews - foodie breaks with chef Christopher Trotter.  Hello Chocolate! Fife company - 2 ad hoc jobs – promotion of bespoke chocolates to trade plus promotion of chocolate masterclasses.  Old Churches House, Dunblane – promotion of champagne afternoon tea service and in house baker.  Restaurant Mark Greenaway – submitted document for launch of his newly located Edinburgh based restaurant.  Angels with Bagpipes, Edinburgh – as above – got to pitch stage.  The Red Brolly Inn, Ballinluig – newly opened family friendly Inn and restaurant.  Coco Chocolate, Edinburgh – rebranding exercise, 10 year anniversary.  Mellis Cheese – ad hoc PR – Aberdeen.
  6. 6.  Travel/Tourism/Food/Drink:  Mains of Taymouth luxury 5 star self catering country Estate, Kenmore – boutique country estate of luxury 5 star holiday cottages, buy to let and timeshare properties plus Courtyard Restaurant.  Isle of Lewis, Hebridean Holidays - luxury 5 star self catering cottages.  Cambo Estate, Kingsbarns, St Andrews.  Craigsanquhar House Hotel and Estate, Cupar, Fife  Atholl Palace Hotel, Pitlochry and Fishers Hotel, Pitlochry – tie ups with partner companies such as Edradour Distillery  Beaches Hotel , Prestatyn  Highland Safaris, Aberfeldy - award winning activity company serving both corporate and leisure clients.  Tontine Hotel, Peebles  Dornoch Castle Hotel, Dornoch, Sutherland – whisky website as well as the hotel  Cocoa Black chocolate company, Peebles  Oink - Hog Roast Shop, Grassmarket, Edinburgh  New Dungeon Ghyll Hotel, Lake District  Breadalbane Tourism Consortium  Highland Perthshire Ltd  Carphin by St Andrews/Logierait Lodges – Fusion Group  Morton of Pitmilly, Kingsbarns – 5 star self catering  Cocoa Mountain Chocolatiers  Atholl Estates, Blair Atholl – authentic Scottish estate  The Bay Hotel, Pettycur  Hello Chocolate!  Coco Chocolate  Mellis Cheese  Atholl Palace Hotel, Fishers Hotel, Beaches Hotel – Castle Collection
  7. 7.  Ecooldesigns – quirky products for the home made from recycled materials, Edinburgh based  Garden Options – upmarket garden shop, the Borders  Spirit of Wood – destination gift and furniture shop, Aberfeldy  Shapes Furniture Shop and Auction House, Edinburgh  Bubbles Bathrooms – luxury bathroom retailer, Fife and Edinburgh  Muir Homes and all other housebuilder clients – luxury showhomes  Lauriston Nursery Dunfermline  Busy Bees Nurseries, Fife and Angus
  8. 8.  Curves Gyms – Scotland wide  British Military Fitness, Scotland (outdoor bootcamps)  Commando Park Training – Fife – outdoor bootcamp training and diet advice with Herbal Life)  Motiv8trainer – Fife – personal training company  Aryvedic Quest Yoga  Battlecamp – residential bootcamps in Pentland Hills plus diet advice, behavioural change, massage, physio etc  Slimtuition – new diet and motivational company
  9. 9.  Lord Jim Sailing – 5 star – present  Mains of Taymouth self catering, Kenmore – 5 star  Atholl Palace Hotel, Pitlochry – 4 star  Dornoch Castle Hotel – 4 star  Morton of Pitmilly self catering, St Andrews – 4 and 5 star – present  Cocoa Black Choc school – 4 star
  10. 10.  Business/Professional clients:  Hardies Property & Construction Consultants (current)  Scarborough Muir (past)  Allanwater Homes (present)  Muir Construction (past)  McTaggart Construction, Ayrshire (past)  Fusion Group/Fusion Meetings and Events (current)  Old Churches House Dunblane (current)  The Red Brolly Inn, Ballinluig (current)  I & H Brown Civil Engineers (past)  Cailean Estate Agents (past)  Ashleigh Alba Group/Crucible Developments (past)  D&G Autocare (present)  Evans Easyspace (past)  Liberty Business Centres (past)  Remax Dunfermline (current)
  11. 11.  Atholl Estates, Blair Atholl  Muir Homes  Hardies Chartered Surveyors  The Bay Hotel, Pettycur  Morton of Pitmilly Countryside Resort  D&G Autocare  Fusion Group – Old Churches House, Logierait Lodges,Red Brolly Inn  FME meetings and events  Re-Max Estate Agents, Fife  Richmond Wight Estates – residential and holiday parks, Scotland  Allanwater Homes  The Old Cheese Shop, St Andrews
  12. 12.  UK wide regional and national media.  Property/Food & Drink/Travel/Consumer/Lifestyle PR a speciality. Experience of this with several past and current clients.  Hospitality and incentive sector media.  Business to Business.  PR for professionals such as commercial property; chartered surveying.  Local TV and radio.  I can provide details of journalists with whom I am in regular contact with and who are looking for feature opportunities right now.
  13. 13.  Targeted Media Relations which deliver  Brand awareness  Crisis Management  Client Literature copywriting  Sponsorship  Marketing and Branding  Corporate Events  Employee Magazines  Promotions  Advertising and advertorial copywriting  Competitions  Private and public sector  Assistance with social media  “Make PR your advantage”
  14. 14.  Photography:  Some clients already have good photography in existence to promote the brand which can be used by Advantage PR. PR can be competitive in certain sectors and it can often be a great photograph which makes the difference to coverage. Advantage PR will seek to exploit photo opportunities wherever possible especially events involving charity, volunteers and the local community.  I have contacts with a number of excellent photographers who will bill direct with no mark up if you need assistance or you may have someone you use for this.
  15. 15.  Advantage PR operates on a monthly fee basis. This covers all composition of press releases; press packs and advertorial copy; organisation of photocalls and special events and all liaison with journalists for interviews and profiles. It will cover everything you need for a professional and thorough service.  Following meetings Advantage PR issues a contact report stating the action points for both client and myself.  It is a flexible service, this cost does not cover a set amount of meetings or hours etc, it is dependent on what the account needs at any one time.  Please feel free to contact any of my past or present clients for personal recommendations (testimonials and media coverage section including TV and radio on website www.advantagepr.co.uk) and facebook business page, Advantage PR Scotland.  Campaigns are usually kicked off with preparation of targeted Press Packs and press releases initially, then rolled out to cover seasonal events, launches, calendar events the client has earmarked and photo opportunities etc.
  16. 16.  Director/Proprietor: Clare Graham BA (Hons) Associate Member CIPR  Address: 21 Bergen Avenue, Duloch Muir, Dunfermline KY11 8JU  Tel: 01383 731358, mobile 07879 682339  Email: clare@advantagepr.co.uk  Web: www.advantagepr.co.uk  @AdvantagePR (Twitter)  Advantage PR Scotland - facebook  “Make PR your advantage”

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