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The Sponsorship Series: An Introduction

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This presentation is the first in a series about sponsorship in business. Hard work does a lot for your career, but research shows that sponsorship is key to climbing the ladder. This is especially true for women, who are significantly underrepresented in executive positions.

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The Sponsorship Series: An Introduction

  1. 1. AN  INTRODUCTION by Clarele Mortimer The Sponsorship Series:
  2. 2. Hard work and perseverance will always get you to the top, right? Not entirely. Just because you’re competent in your job and qualified to lead doesn’t mean you’ll be awarded such opportunities. The world isn’t that perfect, but there is hope. Research has shown that sponsorship can be key to advancement in the workplace.
  3. 3. What is Sponsorship? Sponsorship is a relationship between a senior employee and an employee who shows potential for working their way up the ladder. In short, your sponsor is an ally in your company who advocates for you at the decision-making table. The more authority your sponsor has, the more quickly you will advance.
  4. 4. Sponsorship is vital for all employees, but there is an increasing amount of buzz around the importance of sponsorship for women in the workplace. Sponsorship is showing promise for cultivating executive diversity, which is imperative in business.
  5. 5. “Men have fewer mentors than women, but men have more sponsors,” said Sallie Krawcheck, CEO and co-founder of Ellevest, at the Catalyst Conference in San Francisco. “Every important decision about your career is made when you are not in the room. Sponsors are the ones fighting for you.” Historically, men and women have different attitudes about networking, and women tend to underestimate the need for sponsors. Women also face additional barriers when seeking sponsorship, thus hindering the trajectory of their careers.
  6. 6. The Sponsorship Series As you may have guessed from the title of this presentation, this is the first post in a series about sponsorship. Over the next several months, I’ll provide you with relevant information about every aspect of sponsorship. What’s the difference between a sponsor and a mentor? Why do you need a sponsor? How do you attract an executive sponsor? What are the benefits of sponsoring a protégé? What obstacles do women face in cultivating a sponsor? I'll answer these questions, and more.
  7. 7. According to the Harvard Business Review, a sponsor confers a statistical career benefit of 22%-30%, depending on what’s being requested and the gender of the person asking. Solid research is being done on the effects and importance of sponsorship, and you should be in the know.
  8. 8. Thanks for viewing! Visit ClareleMortimer.net for more information on this topic, or connect with me on social media to start a conversation!

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