Here are some great tips and options for setting your marketing budget.

1. 9 Ways
To Set Your
Marketing Budget

2. Determining the Right Amount
There are many ways to set a marketing
budget.

3. Determining the Right Amount
There are many ways to set a marketing
budget.
But it can be very
overwhelming to
choose the right
amount.

4. Determining the Right Amount
Most budgeting strategies require some trial
and error.

5. Determining the Right Amount
There is no one “correct” budgeting strategy.

6. Determining the Right Amount
There is no one “correct” budgeting strategy.
Here are
9 Marketing Budget Strategies
to consider.

7. Budgeting Option #1
Use a percentage of your revenue.

8. Budgeting Option #1
Use a percentage of your revenue.
Most startups and
small businesses
allocate 2-3% of
revenue to marketing.

9. Budgeting Option #1
Use a percentage of your revenue.
It is not uncommon for
larger companies or
those in competitive
industries to allocate
10-15%.
Most startups and
small businesses
allocate 2-3% of
revenue to marketing.

10. Budgeting Option #2
Use a percentage of your net sales.

11. Budgeting Option #2
Use a percentage of your net sales.
Similar to using a percentage of revenue, but
you are deducting returns, discounts, and
allowances.

12. Budgeting Option #3
Budgeting based on your competitors’
marketing expenditures.

13. Budgeting Option #3
Budgeting based on your competitors’
marketing expenditures.
Figure out how much your
competitors are spending on
marketing, then budget slightly
more to increase revenue
accordingly.

14. Budgeting Option #4
Use anything and everything you can afford.

15. Budgeting Option #4
Use anything and everything you can afford.
This aggressive strategy is very
risky, and can either work to
your advantage or fail
miserably.

16. Budgeting Option #4
Use anything and everything you can afford.
This aggressive strategy is very
risky, and can either work to
your advantage or fail
miserably.
Use with extreme caution.

17. Budgeting Option #5
Budgeting based on desired customer growth.

18. Budgeting Option #5
Budgeting based on desired customer growth.
Your marketing budget will be determined by
annual customer target numbers.

19. Budgeting Option #5
Budgeting based on desired customer growth.
Your marketing budget will be determined by
annual customer target numbers.
Ideal # of
customers
Cost to acquire
1 customer
x =
$$

20. Budgeting Option #6
Marketing for free.

21. Budgeting Option #6
Marketing for free.
If you don’t have any
marketing funds,
consider guerilla
marketing tactics like
word-of-mouth.

22. Budgeting Option #6
Marketing for free.
If you don’t have any
marketing funds,
consider guerilla
marketing tactics like
word-of-mouth.
This can be very
time consuming, so
marketing for free
may not be a wise
choice.

23. Budgeting Option #7
Get professional advice from an industry source.

24. Budgeting Option #7
Get professional advice from an industry source.
Industry insiders can
accurately project how
much to spend on a
successful marketing
campaign.

25. Budgeting Option #7
Get professional advice from an industry source.
However, this number is
often unattainable for
small business owners.

26. Budgeting Option #8
Budgeting based on corporate objectives.

27. Budgeting Option #8
Budgeting based on corporate objectives.
This is a great way to
market because it’s
tailored to your needs.

28. Budgeting Option #8
Budgeting based on corporate objectives.
Create a marketing
plan that maps out
exactly how much
you will spend on
each tactic.

29. Budgeting Option #8
Budgeting based on corporate objectives.
Create a marketing
plan that maps out
exactly how much
you will spend on
each tactic.
If possible, consult a
professional to help
tailor your ideas.

30. Budgeting Option #9
Budgeting based on preferred market share.

31. Budgeting Option #9
Budgeting based on preferred market share.
Use this tactic if your goal is to attain a specific
percentage of your particular market.

32. Budgeting Option #9
Budgeting based on preferred market share.
1. You will first have to calculate the total
marketing spend for every business in your
market.
1. Then figure out where you stand and how
much to spend.

33. Want to Learn More?
Download our
white paper
“Setting Your
Marketing Budget”
at:
bit.ly/JeuAlL

34. For more information, visit
www.ClarityQst.com
or call
(877) 887-7611