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28th March 2023
ChatGPT and the
Future of Work
Clark Boyd
1
UCD Professional Academy
• What is generative AI?
• An overview of ChatGPT
• Marketing applications of ChatGPT
• Impact of AI on the job market
• Skills for the AI era
• Q&A
Today’s Agenda
Harnessing AI for Business Growth
and Career Advancement
2
28 March 2023
What is
Generative AI?
UCD Professional Academy
How familiar are you with
generative AI?
- 1. I use ChatGPT every day!
- 2. I have tried a few of the tools
- 3. Heard of it, but never used it
- 4. Never heard of it
Let me know in the chat box!
4
UCD Professional Academy
100mChatGPT users within 2 months of launch
$110bn Generative AI market size by
the end of the decade
30% of outbound messages from business will
be written by AI by 2025 (Gartner)
5
Generative AI by the Numbers
UCD Professional Academy 6
UCD Professional Academy
UCD Professional Academy
“In the past year, generative AI has
gotten so much better that it's inspired
people to leave their jobs, start new
companies and dream about a future
where artificial intelligence could
power a new generation of tech
giants.”
CNBC
8
UCD Professional Academy 9
https://novela.academy/keywords-activity/1675853962615x675971854525025500
UCD Professional Academy
1
0
https://novela.academy/keywords-activity/1675853962615x675971854525025500
UCD Professional Academy
“Keep in mind that the quality of the
response will depend on the accuracy
and detail of your description.”
GPT-4
1
1
UCD Professional Academy
Generative AI Holds Up A (Distorted) Mirror to Us
UCD Professional Academy
1
3
If you think you're supposed to
recognize somebody you, you just
pretend. You bluff it to get a pat on
the head from the doctors. You
bluff it to seem less like a freak.
UCD Professional Academy
Instead of asking
How can generative AI help me do what I already do, but
cheaper and faster?
UCD Professional Academy
Instead of asking
How can generative AI help me do what I already do, but
cheaper and faster?
Ask
How can I rethink what I do to achieve more, in
collaboration with this technology?
UCD Professional Academy
An Overview of
ChatGPT
1
7
UCD Professional Academy
1
8
UCD Professional Academy
1
9
UCD Professional Academy
Applications
Vs.
Models
UCD Professional Academy
2
1
https://platform.openai.com/docs/quickstart
ChatGPT OpenAI
(A set of models,
accessed by API calls)
UCD Professional Academy
ChatGPT Plugins
UCD Professional Academy
Instacart
ChatGPT
Shopping
UCD Professional Academy
Duolingo
Max adds a
GPT-4
assistant
UCD Professional Academy
ChatGPT
Customer
Service
UCD Professional Academy
New Use
Cases for
the API
UCD Professional Academy
Marketing Applications
Of Generative AI
2
7
UCD Professional Academy
Benefits of Generative AI for Marketing
2
8
Speed Personalisation Extended Creativity
UCD Professional Academy
Applications of Generative AI in Marketing
2
9
Content Creation Storytelling Brainstorming
UCD Professional Academy
Applications of Generative AI in Marketing
3
0
Content Creation
UCD Professional Academy
Jasper.ai
Content creation for
dozens of marketing
tasks
3
1
UCD Professional Academy
“The web is about to be overrun with
AI-generated content explicitly
designed to game the algorithms.”
Nilay Patel, The Verge
3
2
UCD Professional Academy
Does the
audience
want this
content?
UCD Professional Academy
UCD Professional Academy
UCD Professional Academy
UCD Professional Academy
3
7
https://www.seotraininglondon.org/gpt3-alt-tag-generator/
UCD Professional Academy
Code Generation
https://hitech.substack.com/p/no-151-5-ways-im-really-using-chatgpt
UCD Professional Academy
Getting Started
Pick one specific marketing task.
List out the steps your team takes the complete the
task.
Pick one step and automate it using OpenAI’s API.
If you get stuck, ask ChatGPT.
UCD Professional Academy
Storytelling
UCD Professional Academy
https://tome.app/
UCD Professional Academy
Personalised Storytelling
UCD Professional Academy
Multimodal AI
• Multimodal AI can blend
images, text, and audio
(multiple modes) as input
• This means they can take
our ideas as sketches and
scribbles, then turn them
into a narrative
43
UCD Professional Academy 44
UCD Professional Academy 45
UCD Professional Academy
Brainstorming
UCD Professional Academy
Brainstorming
UCD Professional Academy
Brainstorming
https://hitech.substack.com/p/no-161-with-generative-ai-we-need
“The Productivity
Effects of
Generative Artificial
Intelligence”
UCD Professional Academy
Constructing A Debate
UCD Professional Academy
Prototyping
UCD Professional Academy
UCD Professional Academy
UCD Professional Academy
UCD Professional Academy
The Impact of
Generative AI on Work
5
4
UCD Professional Academy
What are the ethical
implications of
generative AI in
education?
How should we
adapt?
AI and Education
55
UCD Professional Academy
UCD Professional Academy
“In the next five to 10 years, AI-driven
software will finally deliver on the
promise of revolutionizing the way
people teach and learn.
It will know your interests and your
learning style so it can tailor content
that will keep you engaged.”
Bill Gates
5
7
UCD Professional Academy
Job Displacement
UCD Professional Academy 59
AI: Highly
Specialised
Humans:
Highly
Specific
UCD Professional Academy 60
UCD Professional Academy
“ChatGPT Could Disrupt 19% of US Jobs, Is
Yours on the List?”
https://uk.pcmag.com/news/146000/openai-chatgpt-could-disrupt-19-of-us-jobs-is-yours-on-the-list
UCD Professional Academy
Future Skills
6
2
UCD Professional Academy 63
“Talking to AI might
be the most
important skill of this
century.”
UCD Professional Academy 64
Brand Assets
Probably not.
But new jobs will be created:
Will AI Take My Job?
UCD Professional Academy 65
Which Skills Matter Most?
1. Critical thinking and problem-solving
2. Emotional intelligence
3. Interpersonal and communication skills
4. Adaptability and learning agility
5. Technical and digital literacy
UCD Professional Academy
Instead of asking
How can generative AI help me do what I already do, but
cheaper and faster?
Ask
How can I rethink what I do to achieve more, in
collaboration with this technology?
28th March 2023
ChatGPT and the
Future of Work
Clark Boyd
6
7
Author and Date
Thank you
68
UCD Professional Academy
Key definitions
API (Application Programming Interface) - A set of protocols and tools that allow software systems to communicate with each other and
access data or functionality.
API wrapper - A piece of software that simplifies the use of an API by providing a more user-friendly interface or abstraction layer on top
of the underlying API.
Generative AI - Artificial intelligence technology that can create new data, such as text, images, or audio, based on patterns in existing
data.
GPT-3 (Generative Pretrained Transformer 3) - A powerful language model developed by OpenAI, capable of generating human-like
text, completing tasks such as translation and summarization, and much more.
Large Language Model - A type of deep learning model trained on massive amounts of text data to generate or predict text, such as
GPT-3.
Natural Language Processing (NLP) - A field of computer science and artificial intelligence concerned with making it possible for
computers to process and understand human language.
Token - A unit of meaning in natural language processing, such as a word, punctuation mark, or numeric value. Tokens are used to
represent the structure and meaning of text data in a machine-readable format.
6
9

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ChatGPT and the Future of Work - Clark Boyd