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1/21/2015– strictly confidential, confidential, internal, public – 1
DeutscheTelekom:TechnologicalStatus,
InnovationandBusinessAspects
Dr. Joachim Stegmann, Telekom Innovation Laboratories
12/16/2014 2
SIMPLIFYING REAL-TIME COMMUNICATION
Emerging standard (W3C, IETF) and Open source
framework based on Javascript and HTML5.
No plugins, apps or frameworks needed -
only a WebRTC capable browser.
Peer-to-Peer video, audio, and data
communication on any webpage.
Videocall
Conferencing
Rich messaging
Screensharing
File sharing
Limitation: No standardization
in call control.
VIDEO
AUDIO
DATA
Telephony
Audioshare
12/16/2014 3
4 BN ACTIVE WEB RTC DEVICES BY END OF 2016 WILL
IMPACT CORE telco BUSINESS.
Forecast of the device population
supporting WebRTC
Around 30-40% of the total internet users
are expected to use WebRTC by 2016.
mn devices, year-end
Source: Disruptive Analysis, Strategy Report 2014 Edition
T-Labs core belief: new WebRTC-based services
can create new business and fight the decline!
The spread of WebRTC accelerates the decline
in voice revenue.
Voice revenue
Global Mobile Operator Revenue, $bn
$bn – Global Mobile Operator Revenue
Source: Disruptive Analysis, Strategy Report 2014 Edition
12/16/2014 4
Web rtc creates new business opportunities
for dtag.
Connecting TELCOs AND WEB
Low-cost cloud-based MVNO
Combine core network + cloud services
Optimized cost structure
Disruptive services
ENTERPRISE COMMUNICATION
RE-INVENT TELCO BLUEPRINT
Customer service +++ Sales & support +++ Pricing &
license models +++ M2M +++ Industry 4.0 +++
Content delivery networks
Efficiency and cost savings
Makes collaboration easier, cheaper and more flexible!
MVNO
Extend
core
offerings
e.g.
VoLTE
12/16/2014 5
Web rtc enabled functionalities enhance
DTAG’s CORE OFFERINGs.
WebRTC browser-based real-time communication
based on standards (W3C and IETF)
WEB
Break out
TELCO
With WebRTC data-driven communication services like Joyn and/or VoLTE could be accessed
from any browser in the web.
SMS / MMS
Rich call and rich messaging services based on
VoLTE and RCS as complementary standards
Voice
VoLTE, 3G, 2G
RCS
File share, Chat, Capability mngt., Video
Connecting TELCOs AND WEB
12/16/2014 6
Complementing legacy solutions for
Enterprise communication
WebRTC makes UC collaboration easier, cheaper and more flexible regarding access.
Legacy Solutions
Combine web and telephone conferences
Plug-ins need to be installed
Highly vendor dependent
WebRTC Conference Service
Platform independent
No local software installations
Avoidance of license costs
Enterprise communication
12/16/2014 7
Click-to-Dial
voice call
In-website
video chat
Co-Browsing Data transfer Video or picture
transfer
Online interaction meets the expectations of today's web-experienced customers. Video chats,
Screen sharing etc. become an essential part of DTAG’s communication strategy.
WEB RTC WILL CHANGE THE GAME IN CUSTOMER
SERVICE.
The attractivity of customer service is defined by its front-end and the offered functionalities.
Efficiency and cost savings
12/16/2014 8
Cloud-based MVNO
Cloud centric, centrally managed with virtualization
All IP service – lean, scalable, cloud-based carrier architecture
Device and OS agnostic service
Strategic advantages
 Optimized IT cost structure
 Telco can operate in a hybrid OTT manner
MVNO
Disruptive services
12/16/2014 9
Revenue potentials for different business
models
B2C 3G/4G Data consumption
Mobile Video Browser - Providing mobile
broadband for own & 3rd party consumer
communication services
Increased ARPU due to 3G/4G web-based
video calls
B2C Termination fees
New Wholesale revenues with WebRTC
calls to PSTN/VoIP/mobile network
Landline and mobile networks
B2B Cloud services
B2B for VSEs and SMEs
Cloud-based Web conferencing/ UC on
Business marketplace
Calculation of usage for a price per minute
B2B Platform services
B2B for big business customers
Platform services & solutions for verticals
Top down approach for Germany and
worldwide
B2B2C Enabling MVNO
MVNO revenues in dynamic markets
enabling of full-sized MVNO services
(on- and off-footprint)
Access and service revenues of MVNO in
new markets
B2B2C Enabling white label
White label enabled deals in dynamic
markets - Enabling of non-Telco comm.
services (on- and off-footprint)
Service revenues with closed user groups
without access
B2B
B2B2C
MVNO
B2B2C
White label
B2C
2017
12/16/2014 10
Universal framework CONNECTS Web RTC WITH
OTT VOIP AND TELCO.
PBX
Corp. communiction
3rd P
Media transcoding
NAT
IMS
IP-based media
NAT
voice
video
chat
Comm. controller
Network management
WebRTC
Framework
Messaging
12/16/2014 11
ComX IS BASED ON A MODULAR ARCHITECTURE.
Web
Application
XMPP
Connector
SIP
Connector
Application
Server
Web
Application
UserA
(via ComX)
Javascript
API
Server-to-server API
Media GW
Controller
Account&User
Handler
Connector
Manager
Event
Router
CORE
WebApp
Connector
iOSApp
Connector
AndroidApp
Connector
SIPPhone/
Mobile Phone
UserB
Media stream Media stream







Client API
Signaling
Generic interworking
network protocol
Gateway control

SIPNetwork
e.g. PBX
XMPP
Network XMPPClient
UserC

Media
Gateway
12/16/2014 12
WHAT’s THE UsP OF COmX FRAmEWORk?
Enabling third parties to create new modules or services for an even broader
communication network support.
Extensibility
Further use of any existing customer infrastructures, easy adaptation to vendor-
specific requirements (PBX, IMS).
Flexibility
Supports on-premise installation, but also allows service providers to offer a cloud-
based solution.
Applicability
Developed by T-Labs with minimal dependencies on commercial modules - doesn’t
require costly application environments (like IMS).
Affordability
12/16/2014 13
Coming soon: From beta to production STAGE
ComX SDK Release for production in Q2/2015 in
cooperation with strategic partner.
New features for seamless network
interconnection and adaptive media connection
management.
Next steps
12/16/2014 14
TRENDS AND RECOMMENDATIONS
Push strategic partnering.
Check where WebRTC is a more efficient substitute for
previously used technologies.
Enrich B2B and B2B2C portfolio with attractive WebRTC-
based solutions.
12/16/2014 15
WE SHAPE THE FUTURE
Telekom Innovation Laboratories

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T-Labs @ WebRTC Conference in Paris, Dec 2014

  • 1. 1/21/2015– strictly confidential, confidential, internal, public – 1 DeutscheTelekom:TechnologicalStatus, InnovationandBusinessAspects Dr. Joachim Stegmann, Telekom Innovation Laboratories
  • 2. 12/16/2014 2 SIMPLIFYING REAL-TIME COMMUNICATION Emerging standard (W3C, IETF) and Open source framework based on Javascript and HTML5. No plugins, apps or frameworks needed - only a WebRTC capable browser. Peer-to-Peer video, audio, and data communication on any webpage. Videocall Conferencing Rich messaging Screensharing File sharing Limitation: No standardization in call control. VIDEO AUDIO DATA Telephony Audioshare
  • 3. 12/16/2014 3 4 BN ACTIVE WEB RTC DEVICES BY END OF 2016 WILL IMPACT CORE telco BUSINESS. Forecast of the device population supporting WebRTC Around 30-40% of the total internet users are expected to use WebRTC by 2016. mn devices, year-end Source: Disruptive Analysis, Strategy Report 2014 Edition T-Labs core belief: new WebRTC-based services can create new business and fight the decline! The spread of WebRTC accelerates the decline in voice revenue. Voice revenue Global Mobile Operator Revenue, $bn $bn – Global Mobile Operator Revenue Source: Disruptive Analysis, Strategy Report 2014 Edition
  • 4. 12/16/2014 4 Web rtc creates new business opportunities for dtag. Connecting TELCOs AND WEB Low-cost cloud-based MVNO Combine core network + cloud services Optimized cost structure Disruptive services ENTERPRISE COMMUNICATION RE-INVENT TELCO BLUEPRINT Customer service +++ Sales & support +++ Pricing & license models +++ M2M +++ Industry 4.0 +++ Content delivery networks Efficiency and cost savings Makes collaboration easier, cheaper and more flexible! MVNO Extend core offerings e.g. VoLTE
  • 5. 12/16/2014 5 Web rtc enabled functionalities enhance DTAG’s CORE OFFERINGs. WebRTC browser-based real-time communication based on standards (W3C and IETF) WEB Break out TELCO With WebRTC data-driven communication services like Joyn and/or VoLTE could be accessed from any browser in the web. SMS / MMS Rich call and rich messaging services based on VoLTE and RCS as complementary standards Voice VoLTE, 3G, 2G RCS File share, Chat, Capability mngt., Video Connecting TELCOs AND WEB
  • 6. 12/16/2014 6 Complementing legacy solutions for Enterprise communication WebRTC makes UC collaboration easier, cheaper and more flexible regarding access. Legacy Solutions Combine web and telephone conferences Plug-ins need to be installed Highly vendor dependent WebRTC Conference Service Platform independent No local software installations Avoidance of license costs Enterprise communication
  • 7. 12/16/2014 7 Click-to-Dial voice call In-website video chat Co-Browsing Data transfer Video or picture transfer Online interaction meets the expectations of today's web-experienced customers. Video chats, Screen sharing etc. become an essential part of DTAG’s communication strategy. WEB RTC WILL CHANGE THE GAME IN CUSTOMER SERVICE. The attractivity of customer service is defined by its front-end and the offered functionalities. Efficiency and cost savings
  • 8. 12/16/2014 8 Cloud-based MVNO Cloud centric, centrally managed with virtualization All IP service – lean, scalable, cloud-based carrier architecture Device and OS agnostic service Strategic advantages  Optimized IT cost structure  Telco can operate in a hybrid OTT manner MVNO Disruptive services
  • 9. 12/16/2014 9 Revenue potentials for different business models B2C 3G/4G Data consumption Mobile Video Browser - Providing mobile broadband for own & 3rd party consumer communication services Increased ARPU due to 3G/4G web-based video calls B2C Termination fees New Wholesale revenues with WebRTC calls to PSTN/VoIP/mobile network Landline and mobile networks B2B Cloud services B2B for VSEs and SMEs Cloud-based Web conferencing/ UC on Business marketplace Calculation of usage for a price per minute B2B Platform services B2B for big business customers Platform services & solutions for verticals Top down approach for Germany and worldwide B2B2C Enabling MVNO MVNO revenues in dynamic markets enabling of full-sized MVNO services (on- and off-footprint) Access and service revenues of MVNO in new markets B2B2C Enabling white label White label enabled deals in dynamic markets - Enabling of non-Telco comm. services (on- and off-footprint) Service revenues with closed user groups without access B2B B2B2C MVNO B2B2C White label B2C 2017
  • 10. 12/16/2014 10 Universal framework CONNECTS Web RTC WITH OTT VOIP AND TELCO. PBX Corp. communiction 3rd P Media transcoding NAT IMS IP-based media NAT voice video chat Comm. controller Network management WebRTC Framework Messaging
  • 11. 12/16/2014 11 ComX IS BASED ON A MODULAR ARCHITECTURE. Web Application XMPP Connector SIP Connector Application Server Web Application UserA (via ComX) Javascript API Server-to-server API Media GW Controller Account&User Handler Connector Manager Event Router CORE WebApp Connector iOSApp Connector AndroidApp Connector SIPPhone/ Mobile Phone UserB Media stream Media stream        Client API Signaling Generic interworking network protocol Gateway control  SIPNetwork e.g. PBX XMPP Network XMPPClient UserC  Media Gateway
  • 12. 12/16/2014 12 WHAT’s THE UsP OF COmX FRAmEWORk? Enabling third parties to create new modules or services for an even broader communication network support. Extensibility Further use of any existing customer infrastructures, easy adaptation to vendor- specific requirements (PBX, IMS). Flexibility Supports on-premise installation, but also allows service providers to offer a cloud- based solution. Applicability Developed by T-Labs with minimal dependencies on commercial modules - doesn’t require costly application environments (like IMS). Affordability
  • 13. 12/16/2014 13 Coming soon: From beta to production STAGE ComX SDK Release for production in Q2/2015 in cooperation with strategic partner. New features for seamless network interconnection and adaptive media connection management. Next steps
  • 14. 12/16/2014 14 TRENDS AND RECOMMENDATIONS Push strategic partnering. Check where WebRTC is a more efficient substitute for previously used technologies. Enrich B2B and B2B2C portfolio with attractive WebRTC- based solutions.
  • 15. 12/16/2014 15 WE SHAPE THE FUTURE Telekom Innovation Laboratories