Claudia Ravera has over 10 years of experience in business development, marketing, web design, and project management. She specialized in launching web projects and startups, including managing the launch and growth of EuteliaVoip, one of Italy's first VoIP projects. Her skills include SEO, web design, social media marketing, and online advertising campaigns. She is proficient in several content management systems and web technologies.

1. CLAUDIA RAVERA
PORTFOLIO
TABLE OF CONTENTS

2. • RESUME
• SKILLS
o WEBSITES CREATED
- WEBSITES FEATURES
- PRODUCT WEBSITE
o WEB MARKETING
- PRESS RELEASES
- ARTICLES
- FORUM AND NEWSGROUP
- SOCIAL MEDIA
o SEO
- METATAG
- LINKS
- TAG “ALT” ON IMAGES
- SITEMAP.HTML
- GOOGLE WEBMASTER TOOLS (INDEXING ON GOOGLE AND SITEMAP.XML)
o ADV CAMPAIGNS
- GOOGLE ADWORDS
- ADVERTISING CAMPAIGN ON NEWSPAPERS
- BANNERS
• PERSONAL QUALITIES
- FLEXIBILITY
- TEAM WORK
- RELATIONSHIP
- INTEGRITY
• EXPERIENCE
- BUSINESS CASE

3. RESUME
CLAUDIA RAVERA
claudia.ravera@mail.com
BUSINESS DEVELOPMENT MANAGER
Business Development/Marketing Manager/Web Project Officer/ Web Communication Manager
Highly accomplished & result oriented professional with good experience in International management &
business development. Responsible for the start-up of International Projects and Web Services for SOHO,
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SME and B2B market. Committed to excellence with distinguished 10 years career in the 4 Italian Telecom
Operator with 5 years experience in VoIP and responsible for Business Unit EuteliaVoip, a web Voice project
(www.euteliavoip.com) managing a 16-person collaborators, coordinating activities with technical team (CTO),
monitoring and reporting team activities directly to the General Manager, planning and preparing business
plan and schedules, implementation of processes, process re-design, communication. Team leadership to
start-up and high-growth global organizations. A process-oriented leader whose ability to consistently create
and streamline operations has resulted in increased sales, quality and improved customer satisfaction.
Efficient and precise with strong liaison and communication skills proven by effective interaction with
management, vendors, providers, subcontracting companies, customers, team members and staff. Exhibiting
high-level of business ethics and performance standards. Core professional strengths include:
• Strategic Partnership & Market- • ADV Campaigns • Communications Techniques
ing Campaigns • Web Applications Optimization • Problem Analysis & Solution
• Budgeting, Forecasting & Plan- • Web Advertising Campaign • Process Re-design
ning • Web Design • Contract Negotiations and
• Key Account Acquisition & Re- • Social Media Marketing and Strategic Alliances
tention Engagement strategies • Flexibility and new project
• Product management experien- • Search Engine Optimization start-up
ce (SEO) • Good skills in troubleshooting
• Staff Development & • Website Architecture and resolution
Management • Teaching, Training &
Mentoring
WORK EXPERIENCE
2010 - till date Business Development Marketing Manager, Web Project Officer
Web Design and Web Communication Officer Kryptotel FZ LLC
2003 - 2010 Business Developer, Marketing Manager, Web Project Officer
Web Design and Web Communication Officer Eutelia Spa, Arezzo, Italy
2001 – 2003 Institutional Relations Manager Eutelia Spa, Arezzo, Italy
2000 – 2001 Provisioning Assistant System Spa, Modena, Italy

4. PROFESSIONAL CAREER & KEY ACHIEVEMENTS
Kryptotel Fz LLC, Dubai Internet City, Dubai 2010 till date
BUSINESS DEVELOPMENT AND MARKETING MANAGER, WEB PROJECT OFFICER, WEB COMMUNICATION OFFICER
Start-Up, Development of Strategic Company Projects, Web Project Officer and Web Designer
Kryptotel, ICT company founded in 2009, in Dubai Internet City, with the aim of bring innovation to the secure
communications market, is an international provider of encrypted solutions like telephone landline and mobile,
secure VPN, encrypted IM services and enciphered Computers.
Selected Accomplishment:
- Working as Business Development Manager with the following responsibilities and duties:
- Company Start-up: Business Plan and Tecom’s Relations Responsible
- Keeping relationship with technological providers (Perle, IBM and Cisco) for the delivery of the technical
infrastructure
- Working as Marketing, Web Communication and Web Project Manager with the following responsibilities
and duties:
- Building up of communication for products and services: leaflets, datasheet, press releases, DEM,
commercial offer and sales module order
- Web Project Officer for http://www.kryptotel.net, http://www.kryptochat.org and www.voipbroker.net
- Web Communication: multi-language websites contents, article marketing, tutorial and social media
(twitter, linkedin, facebook)
- Responsible for ADV campaign: both on web (Google Adwords) and on paper (Campaign on
IlSole24Ore June 2010)
- SEO Officer: meta tag, key words, sitemap, Google Webmaster Tools, social media activities.
Eutelia Spa, Italy 2001 – 2010
BUSINESS DEVELOPMENT AND MARKETING MANAGER, WEB PROJECT OFFICER, WEB COMMUNICATION OFFICER
Start-Up and development of Strategic Company Projects
Selected Accomplishment:
- Working as Business Development Manager with the following responsibilities and duties:
The Eutelia Group was founded 1998 at Arezzo (Italy) as Internet Service Provider, but already in 1999 it
became Telecommunication operator and soon a national and international reality, both for the extension of
its proprietor network and for its commercial relations and agreements in many countries all over the world.
Eutelia continued its expansion process, first towards the TLC market, then towards the ICT market, with the
buyout of the leading companies of this sector, among which Edisontel in 2002, Noicom, NTS-Freedomland,
C3 Europe, Alpha Telecom in TLC and Getronics Italia and Bull Italia, merged into Eunics S.p.A. in ICT.
Since 2005 Eutelia is quoted at the Italian Stock Exchange and is placed among the first 4 TLC operators for
turnover as well as for extension of the proprietor network. In October 2005 Eutelia launches EuteliaVoip, one
of the first all-Italian VoIP projects based on SIP protocol and sooner become VoIP provider leader in Italian
Market.
In 2007, when buying C3 and Alpha Telecom from Tele2 Group, Eutelia became market leader in distributing
prepaid phone services in 11 European countries and, in the same year, it started the project of launching
Mobyland, new mobile operator in Poland.
• Responsible for the launch and managing of EuteliaVoip, first all-Italian web Voice project based on SIP
Protocol. Worked with the following responsibilities and duties:
- Planning and definition of requisite profiles for different departments, from Production and
Maintenance to Marketing, Front and Back Office staff in coordination with CEO.
- Operational management of EuteliaVoip team managing a turnover of €2,16million(2007).
- Responsible for market research and analysis.

5. - Pursued long-term account strategy that maximized profits and assisted in cultivating long-term
relationships with the appropriate decision makers.
- Relationship with main technology providers (IBM, Cisco, Fritz Box, Teles, Siemens, Pirelli and Chinese
companies) for the provision of routers, modems and any VoIP device useful for the creation of
EuteliaVoip solutions commercialized in e-commerce area.
- Good knowledge of e-commerce implementations (auto-recharge, PayPal, Western Union, Credit Card,
Sisal, Poste Italiane).
- Implementation of security filter policies for credit card transactions to avoid credit card frauds
- Monitored new account success by contacting customers at scheduled intervals.
- Co-ordinate with respective units/departments for resolution of customer complaints and optimization of
services and solutions.
- Built of EuteliaVoIP forum to give further assistance to customers.
- Built pricing opportunities to encourage repeat sales.
- Update regularly E-commerce section with new products and services.
- Skilled negotiating contracts, forming alliances and partnering with others.
- Responsible for meeting sales goals and overall quality of service and website.
- Maintained good relationship with the top clients.
- Manage Customer care Team to resolve customer complaints and requests received from web.
- Manage relationships post deal completion.
- Streamline processes to ensure effective complaint resolution.
- Serve as an advocate for partners at Eutelia, and identify areas for growth via partnerships
(http://www.fring.com/newsroom/26-09-07-Eutelia.asp).
- Take ownership of all complaints/queries & requests received through various channels.
- Creation and managing of services and updating of all products features/processes & keep up with new
developments & marketing initiatives.
- Working as Marketing, Web Communication and Web Project Manager with the following responsibilities
and duties:
- Built web strategies and new web services to attract new customers and increase the customer
satisfaction.
- Web Marketing and Search Engine Optimization (SEO).
- Start-up of Web ADV Campaigns towards the use of web instruments like Google Adwords, Direct
Marketing (DEM, newsletter, feeds) Campaigns, Viral marketing, Newsgroup and Usenet.
- Build, analyze and test SEM campaigns. Monitoring tracking, delivery, budgets and performance of adv
campaigns.
- Link complaint management effectiveness to performance evaluation to reduce complaints of each
business & to bring timely resolution.
- Highlight process gaps and customer feedback with business to bring improvement.
- Ensure smooth running of service and website.
- Web Project Officer of Institutional Eutelia website (www.eutelia.it) in a multi-language environment.
- Responsible for the migration and optimization of AlphaTelecom website services.
- Responsible for the development of strategic International projects:
- Project manager to obtain a general telephone operator in Romania and start-up of the related website
http://www.plugit.ro/.
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- Analysis of voip market and development of web services related to Mobyland, 5 mobile operator in
Polland.
- Analysis and development of telco projects for the British subsidiary Teleasp.Net Ltd.,
telecommunications company operating with ISVR license in the UK market.
- Analysis and project development of telephone services in Spain: study of telecommunications
regulation and relationship with Spanish and international telephone carriers.
- Analysis and development of an international telephone prepaid card.

6. - Development of International Premium Rate Services (899 and 892 range numbers) to be
commercialized to Eutelia’s content providers.
- Institutional relations Manager:
- covering the role of both Sales Manager and Project Manager for Finital CA (from 2001 to 2003), the
digital signature certification authority registered at CNIPA, the National Centre for Information
Technology in Public Administration:
- Preparation of brochures and manuals related to digital signature products and certified email, creator
of site content http://ca.finital.it; Customer Service Level 2.
- Head of Institutional Affairs and responsible for relations with CNIPA the National Centre for
Information Technology in Public Administration.
- Responsible for the relationship with smart card and smart card readers (Schlumberger, Aladdin).
System Spa, Electronics Department, Fiorano Modenese (MO) Italy 2000 to 2001
PURCHASING MANAGER
• Maintain records of goods ordered and received.
• Seeking reliable vendors or suppliers to provide quality goods at reasonable prices.
• Negotiating prices and contracts.
• Determining quantity and timing of deliveries.
• Forecasting upcoming demand.
EDUCATION & CERTIFICATIONS
• Bachelor and Master’s in Business Administration 1994 - 1999 University of Modena and Reggio Emilia,
Italy
• Two travel studies courses to London in 1990 and 1992 with the issue of a certificate recognized by the
British Council for having positively concluded an English Course (level Mid-Intermediate). Business
English Test at the University of Modena. 85 hour course at the British Institute of Arezzo in 2004
(Advanced level)
KEY TECHNICAL SKILLS
CMS: Wordpress, Joomla (Joomfish, VirtueMart) and Drupal
Operating Systems: Windows and Macintosh OSX
Web Technologies: HTML and CSS
Office Software: Word, Excel, PowerPoint, Outlook, OpenOffice, Thunderbird
Web Design: Photoshop CS4, Illustrator CS4, Dreamweaver CS5
Security Tools: TrueCrypt, Enigmail Tunnelblick and Viscosity
Other: SPSS, Filezilla, CPanel, H-sphere, MySQL and PHP(basic), CRM, SIP Protocol

7. PERSONAL DETAILS
Date of Birth 17th June 1974
Sex Female
Marital Status Married
Nationality Italian
Reference Federico Iorio, CTO Eutelia Spa
Andrea Lazzaroli, CTO Fastweb (Linked In reference attached)
SKILLS
Web sites Creation
http://www.letotelecommunication.ch/

8. http://www.batcommunication.com/ (built using Joomla)
http://www.voipbroker.net/(built using Dreamweaver)
http://www.kryptotel.net

9. http://www.kryptotel.net (built using Dreamweaver)
http://www.soleadoenergia.com (built using Joomla)

10. Web sites features

11. Product website:
www.kryptochat.org (built in HTML)

12. Web Marketing

13. SEO

14. ADV Campaigns

15. PERSONAL QUALITIES
Flexibility (Business Developer Manager)

16. Team Work (used to work as a Team Leader)

17. Partnership and Recommendations

18. Integrity (ADV budget and strategic role inside the company)

19. EXPERIENCE
EUTELIA VOIP PROJECT
Achieve average 30% of sales revenue growth for four consecutive years on top of 30%
total unit profit margin, to grow business unit sales turnover from Eur1 million to Eur2,16
million per annum and achieve 80.000 web users in 2007

20. My last activity
Building of my own website (Raverloft) using Wordpress CMS.