1. WHO?
Claudia Masel Skogsberg
ERICSSON
Principal Business Strategy Consultant
Guest lecturer at various Universities

2. HOW can I help you ?
Short presentation of my competence areas towards
customers C-Level :
› Business Strategy Consulting ”how to make money with our technology”. New
business and opportunities,Strategies, Trends, Verticals, Marketing, The
Network Society, Innovation in ICT Transformation
› Learning /HR / organisational & Management issues ”how to competence
develope an organisation & Leadership issues” to be lead into the The Network
Society, and the transformation of the Industry
› Sustainability and ”new business models”-high level presentations
› End User Understanding/Segmentation”
› Lecture at Universitites on ICT Transformation , the challenges and changes
the industries and society will have with IoT

3. What
› Consultancy & Sales towards C-Level
› Helps you sell, find new opportunities working together in the areas of:
› Business Strategy Workshops – New Business Models- The Network
Society- Verticals/all areas and Industries (from Mining , transport, energy to
Banking)- End user understanding-trends-the market-OPEX/CAPEX issues-
Boston Matrix
› Sustainability -Low Arpu High Growth-Sustainability
› Education issues-Learning Services-HR & Management issues LS-CMA/tool-
BSA-CGA -MLS-TP
› Transformation at Teleoperators or/and greenfielders towards the Challenges
and opportunities /ICT Transformation
› )Seminars and courses at Universities in the field of economics/ICT
Transformation /IT

4. WHY?
› A picture says more than a 1000 words , see next slide

5. Ericsson 2013-12-03
Thank You
5

6. Last year’s Track Record
› MCCI/ Iran
› Vivacell / South Sudan
› Nordea Banking/ Sweden
› TIC /Iran
› MTN /Sudan
› MTN/ Nigeria
› ETB/ Colombia
› MOBIFONE/ Vietnam
› Nätbolaget /Sweden
› Telia Sundsvall /Sweden
› Mobilink / Pakistan
› Korea Telecom / Korea
› VivaCell /South Sudan
› VMS MobiFone / Vietnam
› TV4 / Sweden
› MCEL / Mozambique
› ITPC /Iraq
› Asiacell / Iraq
› Ericsson Consulting/ Japan
› Djibouti Telecom / Djibouti
› Sandvik Coromant/ Sandvik
› Handelsbanken
› Nordea
› Kazakhstan various accounts/customers
› Kazakhstan Railways
› Government of Greece and Argentina
› Univesidad Nacional Argentina, Data system kunskap /Stockholm University/ SMHS college in Stockholm/Saint
Andrews University/Argentina

7. Experience
Internal /// 2000 - onwards
› DRIVER and program manager forSustainability SFA / driver for South America 2007-
2008 (mainly Peru-Mexico- Brazil)
› Middle Manager at “ Innovation Cell” department (2000-2002)
› Line Manager Education for Business Management & Customer Care ( 2002-2004 )
› Line Manager Education for IMS department ( 2008 -2009 )
› Line Manager Education Consulting ( 2004-2008)
› Knowledge Manager GSDC- ( 2007-2009 in parallel )
› Global Certifier Consultants-Solution Architects 2005-on going
› Principal Strategy Consultant 2009- on going

8. Experience
External: 1975-2000
Telenordia Swedish Teleoperator /Sweden
›KAM Telecommunication
›Manager-Sales “Personal köp”-Björn Rosengren-transformation Internet
›Manager Chef-Call Centre - Back office
Hansa Rail ( SJ-Deutsche Bundesbahn ) / Sweden-Germany
›KAM logistics
Computer Marketing Services of Sweden
›Sales Manager (Internet)
IMP Data AB / Sweden
›Sales computers
Basco AB-Telecommunication / Sweden
›Sales project telecom
Sales and Consultancy at various companies and countries:
›IT (Japan/India )
›Textiles (India )
›Stock Exchange (Argentina)
›Banking ( Germany
›Embassy (Hong Kong )
Extra curriculum:
›Teaching at Stockholm University /Södertörn Universität / Sweden / Sälj & Marknadshögskolan
/Sweden& St: Andrews University /Argentina

9. claudia.maselskogsberg@gmail.com
Mob +46709860909
Dont hesitate in asking about a complete CV and/or more references
if needed

10. claudia.maselskogsberg@gmail.com
Mob +46709860909
Dont hesitate in asking about a complete CV and/or more references
if needed