Unlocking the Insight Advantage
11 Sep 2014•0 j'aime•859 vues
Signaler
Business
Seduced by the allure of big data and analytics, many companies are overlooking the true power of insight to drive transformational action. Our guide shows how the few companies that genuinely put insight at the heart of strategic decision making are able to unlock significant competitive advantage.
ClearSuivre
Recommandé
Are there planning analytics in your future? Strategic Performance Partners
Don’t Let the Short-Term–Long-Term Tension Drag Your Strategy DownStrategy&, a member of the PwC network
Transitioning from Tech to Product ManagementUpUp Labs
Smart Scaling - A Go-To-Market Strategy Framework for Bootstrapped B2B Startu...Davender Gupta
Four Keys to Managing Stakeholder Expectations and Delivering ValueWorkfront
Reasons For Business BlueprintsStan Kirkwood
Contenu connexe
Tendances
Jason Orloske: What Project Professionals Should Know About Strategic Develop...Edunomica
Gamification of project managementPetr Pouchlý
Gamification in Industry 4.0Petr Pouchlý
Play Ventures - Demystifying FundraisingPlay Ventures
Manage What You MeasureMelHarding
Manage What You MeasureMelHarding
Similaire à Unlocking the Insight Advantage
Assess and Prioritize Daggerwing Group
Mindshop Business Leader Report 2017Andrew Russo
Engage for Success: The 4 Enablers of Employee EngagementGlassdoor
#FIRMday Manchester 22nd September 2016 - Capita 'Talent Acquisition in the f...Emma Mirrington
Learnings from Scaling (Businesses), Gunaseelan Radhakrishnan, EntrepreneurLounge47
Building A Resilient StartupMichael Rhiness
Plus de Clear
Can big data find the next big thing?Clear
Clear ServicesClear
Retail Relevance: No Longer A Matter of Bricks vs. Clicks Clear
Are Beer Brands to Blame for a Decline in Sales?Clear
Clear's view on the digital worldClear
Top 10 Innovation InsightsClear
Dernier
SWOT Analaysis - Dr. Emmanuel Dotong.pdfDotong Consulting
FINAL_Bloomerang Volunteer .pdfBloomerang
140 Book Marketing Ideas to Help Authors Increase SalesAdrienne Jack
Under the hood: A Look at How Salesforce Runs Its Internal Forecasting Processsaastr
2012-2017: NTN Groundbreaking Ceremonies in North AmericaTETSUYA SOGO
2023-09 Bloomerang Academy Text Fundraising Presentation.pdfBloomerang
Unlocking the Insight Advantage
- 1. 1 UNLOCKING THE INSIGHT ADVANTAGE September 2014
- 2. 2 The Insight Opportunity Great insights are the engine of opportunity, revealing new growth spots and driving change. Yet while many talk the talk, very few companies are truly insight-driven. Those that are, are able to achieve true competitive advantage and category leadership. Foresight > insight Action > reaction Experiment > imitate Open > protective Revolutionize > evolve
- 3. 3 Insight’s role has a profound effect on business Insight Follower Insight Organizer Insight Leader Imitation, commoditisation Pushing boundaries: gaps & opportunities Disruptive vision Functional, monolithic Targeted architecture Visionary masterbrand, Meaningful sub-brands Feature driven Consumer guided Future need driven Scale and price dominated Strong consumer-pull stories Category leadership Discounted Stabilised Price premium Category Brand NPD Trade & Retail Price
- 4. 4 Why now? Big data has big potential. Yet most marketing departments are ill-equipped to handle the growing influx of data. CEOs are recognizing the need to make substantial investments in driving superior customer insight more than ever.* Yet 82% of CMOs feel unprepared to take advantage of the opportunities that the data explosion will bring.* 31% 57% Translate insight into action 84% more Underperformers Outperformers Businesses that translate insight into action outperform those that do not.*
- 5. 5 They hardwire insight into business planning They mine for powerful insights They demonstrate business value by putting insight into action They aspire to be thought leading and help drive business transformation They look beyond the customer to the wider context to uncover transformational insight They identify and hero strategic examples that bring the impact of being insight-driven to life How? insight APPLICATION insight GENERATION insight PERFORMANCE High performing insight businesses do 3 things well
- 6. 6 7 SIGNS YOU NEED TO CHANGE
- 7. 7 #1 Poor strategic integration Insight does not play a formative role in our strategic planning. We have limited internal understanding or process for applying insight.
- 8. 8 #2 Failing to recognize true insight We over-use and abuse the term ‘insight’. Our ‘insights’ don’t inspire opportunity and drive change.
- 9. 9 #3 Stopping too soon We’re not adequately identifying the implications of insight. Or we’re not seeing and guiding these implications through to action.
- 10. 10 #4 Limited collaboration We have siloed functions, or poor relationships with other business functions. We have an inability to collaborate to refine and act on insight in a business relevant way.
- 11. 11 #5 Reactive Approach We have a purely reactive approach to internal clients, we’re not proactively setting the agenda. We’re not working to refine and challenge briefs.
- 12. 12 #6 Narrow Focus We have a limited range of tools which restricts the relevance of capabilities and outputs. We’re unable to supply and prioritise strategically relevant services.
- 13. 13 #7 Low Credibility Insight is given a low internal status or profile that has limited its impact in the wider business. There is no celebrated track record of success.
- 14. 14 Y O U R C H A L L E N G E Transform insight from an input to own-able business language that drives commercial advantage
- 15. 15 Our experience transforming insight into capability
- 16. If you have any questions please let us know, we’d love to hear from you. CLEAR LONDON CLEAR NEW YORK CLEAR SINGAPORE CLEAR SYDNEY Golden House 270 Lafayette Street #05-10 Infinite Studios 30 Great Pulteney Street New York 21 Media Circle W1F 9NN NY 10012 Singapore United Kingdom United States 138562 Level 2 285a Crown Street Surry Hills 2010 Australia Adam Rowles +44 (0)20 3735 1800 adamr@clear-ideas.com Mike Weber +1 212 361 0014 mike@clear-ideas.com Charlotte Wilkinson +65 6697 0246 charlottew@clear-ideas.com Janna McCann +61 2 9356 9389 jannam@clear-ideas.com Adam Rowles Head of Business Development - UK adamr@clear-ideas.com +44 (0)203 735 1801 Amy Fredrickson Head of Business Development - US amy@clear-ideas.com +1 212 361 0014