ClearedJobs.Net is a proud sponsor of the Bethesda YAFCEA Federal 2.0 Webinar series. Today's presentation was by Sanjay Koyani, Director of Web Communications for the FDA.gov. Sanjay shared with the webinar participants his best practices for bringing critical information to diverse audiences.

1. FDA’s Web 2.0 / Social Media Strategy Sanjay J. Koyani Director, FDA Web Communications U.S. Food & Drug Administration

2. FDA Digital Communications Approach

3. FDA.gov Redesign: Before U.S. Food & Drug Administration Page 

4. Page  U.S. Food & Drug Administration FDA.gov After

5. Initial Concern

6. What Actually Happened (http://targetpopulation.wordpress.com/2009/03/02/feds-use-social-media-for-peanut-recall-outreach/) “ Federal health officials seem to be … using every conceivable technology to reach different audiences—consumers affected by the recall, interested members of the public, print and television media, state and local partners, and bloggers. When I say every technology, I mean it .” IMPACT

7. FDA Must Present in the Digital Marketplace W I D G E T S

10. All FDA Twitter Accounts

11. Blogs

13. Additional Widgets

14. Content Syndication

15. Additional Widgets

17. YouTube Feedback The videos were placed on FDA.gov and FDA’s YouTube channel. The Do's and Don'ts video was 5 times more popular than the Anatomy of an Outbreak video 2,677 YouTube views 524 YouTube views

18. Webinars with Bloggers

19. Mobile Texting Pilot: FDA Product Safety Alerts Alert: Ear Candles, Risk of Serious Injuries

21. Leveraging Partnerships http:// m.cdc.gov / US GOV/HHS Health Alert: Get peanut butter recall info at FDA: http:// www.fda.gov /salmonella or CDC: 800-232-4636. More: http://m.cdc.gov E-Cards

25. FDA Social Media Council

26. SANJAY J. KOYANI Director, FDA Web Communications U.S. Food and Drug Administration [email_address]