Lessons Learned From Analyzing 1,000,000,000 Company Mentions

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Clément Delangue

Business

@mention/mentionapp
17.61%
positivementions
5.81%
negativementions
76.58%
neutralmentions
Ahugenumberofmentionsareactuallyprettyneutral.Peopleseekingassistancewitha
service,askingquestions,orforadvice.Mostaredaytodaycommunications,notonly
praiseorcriticism-aclearsignthatcustomerservicehasgonesocial.
"ThePac-ManEffect"
58
majorlanguagesspoken
English
French
Spanish
German
Portuguese
64.39%
16.20%
11.27%
2.84%
1.24%
TOPLANGUAGES
66.67%
Twitterrocks.Butyoucanfindyourownchannel.
Trymixingafewothersourcestoreachanaudiencethatmostaren'tmessagingto.
WHERETHEYCAMEFROM
SUNDAY MONDAY TUESDAY WEDNESDAY
11.36% 14.38% 15.68% 15.52%
15.78% 15.06% 12.22%
THURSDAY FRIDAY SATURDAY
DAYSWITHMOSTMENTIONS
It’simportanttogetbacktothem
quickly,butdon’tonlytalktothem.
91% ofmentionscomefrom people
withfewerthan500followers.
8.58%ofmentionscomefrom influencers
INFLUENCERS
STARTMONITORINGYOURCOMPANY’SMENTIONSTODAYWITH
Thursdaysseethemostmentions.
Don’tmissoutoncommunicatingSaturdaysandSundays
though.Schedulepoststogetpeopletomentionyouwhenmost
othercompaniesaren’tcommunicating.
1,000,000,000
LessonsLearnedFromAnalyzing
fromnearly alerts.200,000
companymentionsdeliveredinthelast2years
Don’tunderestimatetheimportanceofnon-Englishmentions.
36% areindifferentlanguages.It’simportanttohaveastrategy
forthesetoo.

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Lessons Learned From Analyzing 1,000,000,000 Company Mentions

1. @mention/mentionapp 17.61% positivementions 5.81% negativementions 76.58% neutralmentions Ahugenumberofmentionsareactuallyprettyneutral.Peopleseekingassistancewitha service,askingquestions,orforadvice.Mostaredaytodaycommunications,notonly praiseorcriticism-aclearsignthatcustomerservicehasgonesocial. "ThePac-ManEffect" 58 majorlanguagesspoken English French Spanish German Portuguese 64.39% 16.20% 11.27% 2.84% 1.24% TOPLANGUAGES 66.67% Twitterrocks.Butyoucanfindyourownchannel. Trymixingafewothersourcestoreachanaudiencethatmostaren'tmessagingto. WHERETHEYCAMEFROM SUNDAY MONDAY TUESDAY WEDNESDAY 11.36% 14.38% 15.68% 15.52% 15.78% 15.06% 12.22% THURSDAY FRIDAY SATURDAY DAYSWITHMOSTMENTIONS It’simportanttogetbacktothem quickly,butdon’tonlytalktothem. 91% ofmentionscomefrom people withfewerthan500followers. 8.58%ofmentionscomefrom influencers INFLUENCERS STARTMONITORINGYOURCOMPANY’SMENTIONSTODAYWITH Thursdaysseethemostmentions. Don’tmissoutoncommunicatingSaturdaysandSundays though.Schedulepoststogetpeopletomentionyouwhenmost othercompaniesaren’tcommunicating. 1,000,000,000 LessonsLearnedFromAnalyzing fromnearly alerts.200,000 companymentionsdeliveredinthelast2years Don’tunderestimatetheimportanceofnon-Englishmentions. 36% areindifferentlanguages.It’simportanttohaveastrategy forthesetoo.