1. Monetization of gaming applications
and mobile web-sites, how not to
drown oneself in the ocean of
opportunities?
Vadim
Rogovskiy

2. Vadim Rogovskiy
• CEO and Founder of Clickky (www.clickky.biz)
• Founder of AdCenter (www.adcenter.ru)
• Managing Partner of WannaBiz (www.wannabiz.com.ua)

3. Monetization of gaming applications
•
•
•
Monetization methods
Basic types of work with
traffic
Main advertising tools

4. 3 main tools for game app monetizing
IAP (In-app-purchases)
– ingame purchases . What can
be bought: content, additional functions, a subscription to an
application.
Commercial distribution – selling access to game for
fixed value or trial offer for free with possibility to buy extended
version of the game for money (Paid, Freemium) .
Advertising
– retrieving money from advertising networks for
placement of advertisements.

5. Basic types of work with traffic
Traffic selling: CPC/CPM/CPI
Working with Cross-promo
networks
Cross-promo – exchange users with other applications
with similar subject.
Pros:

Promotion for free

win-win for both sides

Simple installing
Main players:
Chartboost, AppFlood, MauDau

6. Main advertising tools

Banners

Interstitials

Video

Offer wall

App wall

Push notifications

Native advertising

7. Banners
Most commonly used monetization method
Pros
iOS & Android
iPhone, iPod and Android
(smarthphone)
42x42
300х250
Many ways for pay – CPC, CPM, CPI
Plenty of choices of advertising networks
You can predict the profit
Many targeting opportunities
320x480
Cons
Tablet computers:
486х60
728х90
120х 600
1024х90
Low eCPM
Peer's promotion
Bad users reaction
Low CTR (0.23% - 0.86%)
Main players:
Adfonic, Clickky, Leadbolt, Appflood, mMedia

8. Interstitials
Interstitials – fullscreen banners, which appears before page in
or a new level in game.
2 types of Interstitials :
•
•
Full screen banner
Full screen video
2 ways to using Interstitials :
•
•
With targeting
Without marketing
Pros:
High CPM
High CTR (2% - 6%)
Possibility to reward users
More space for content
Main players:
Admob, inMobi , Clickky

9. Offer wall
Offerwall – it's a page inside an application which offers to do an act for getting any kind of
bonuses or additional content.
Possibile actions
 Fill a form
 Watching the video
 Subscribing to new service
Most commonly used models : CPA, CPS, CPL, CPM
Cons
 Content quality is a key factor
 Peer promotion
 Possibilty to overload the application
Main players
Clickky, Sponsorpay, Tapjoy, SuperSonicAds, Mob Partner

10. App Wall
App Wall - new format of advertising. Ads displaying as a list of applications
Pros:
•
•
•
•
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Full screen advertising
High CTR (7% - 8%) and level of engagement
HighCPM
Doesn’t looks like traditional advertisement
Possibility to promote your own application
Main players
LeadBolt, Airpush, Chartboost, Clickky

11. Video
Most dynamically progressive type of advertising.
3 types of video advertising :
•
•
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Pre-Roll: it starts before application launches
Mid-Roll: It starts in application
Post-Roll: it starts after application closed
Pros:
•
•
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High level of engagement
High eCPM
High CTR (3% - 14%)
Недостатки:
•
Users's Irritancy
Main players
AdColony, Mopub, SuperSonic Ads, Millenial Media, Smaato, Mobfox, Clickky

12. Push notifications
Pros



High eCPM
High CTR
Monetization of inactive users
Cons

Difficult to integrate it
Main players
Airpush, LeadBolt, MixPanel, Urban Airship, PushWoosh

13. Native advertising
Pros
•
•
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Putting advertisement into content.
Increasing of the lifecycle
No aggressive formats
Formats
•
Branding content
•
Advertisement posts
Main players
Sharethrough, Adsnative, Nativo, Adyoulike

14. Mobile web-site monetization
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•
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Advertising with payment
for CPM/CPC
Advertising with payment
for CPI
Monetization of content

15. Advertising with payment for CPC/CPM
Pros
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Wide target audience
•
Targeting (by device and OS)
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Big choice of ad networks
•
Big choice of formats
Main players
AdTwirl, Wapstart, MobiAds

16. Advertising with payment for CPI
Pros
•
Usually better eCPM
•
Higher fill rate
•
More available campaings
Main players
Clickky, MobPartner, Applift

17. Content monetization
How it works?
Pros
•
Simple integration
•
Works with mobile sites and with a web-sites.
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High payment (from $1 per install)
Clickky

18. Thanks for your attention 
www.clickky.biz
vr@clickky.me

19. Any questions?