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Cloud Computing
 Why it matters
Simon
Wardley
Canonical
DANGER!
Will Robinson
 DANGER!
Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
Pain
Pain




       No. Slides
Pain    15 slides




       OK
                    No. Slides
193 slides



            Severe
Pain




            risk of
             harm
       OK
                      No. Slides
photos/videoplacebo/3481780379/
Cloud Computing
What is
Cloud Computing?
http://www.flickr.com/photos/fimbrethil/
It’s like
computers on
 the internet,
     innit.
http://www.flickr.com/photos/radioflyer007/
http://www.flickr.com/photos/radioflyer007/
                                    http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
Disruptive shift
of the computing
 stack to online
     services.
It’s like
computers on
 the internet,
     innit.
Image from Oliver Twist
It’s like SaaS or Software as a Service,
 and infrastructure provision and PaaS,
 that’s Platform as a Service and utility
   computing being provided in public
 clouds, which is different from private
 clouds which aren’t cloud computing,
  unless of course you’re talking about
hybrid clouds which sort of are and it’s
   hype and lock-in and did I mention
               infrastructure?
67 definitions
193 slides



            Severe
Pain




            risk of
             harm
       OK
                      No. Slides
1. On-demand self-service
  Internet infrastructure where you
pay-as-you-go and use only what you
   need, all managed by a browser,
application or API. Cloud computing is
  broken up into multiple segments
including: Cloud Infrastructure, Cloud
  Platforms and Cloud Applications.
        (see "Cloud Pyramid")
1. On-demand self-service
  Internet infrastructure where you
pay-as-you-go and use only what you
   need, all managed by a browser,
application or API. Cloud computing is
  broken up into multiple segments
including: Cloud Infrastructure, Cloud
  Platforms and Cloud Applications.
              Cloud Pyramid
        (see "Cloud Pyramid")
+ 8 definitions
2.    A new generation of computing
that utilizes distant servers for data
 storage and management, allowing
the device to use smaller and more
  efficient chips that consume less
  energy than standard computers.
No definition
Our
Cloud =
        Product
What is
 Industrial
Revolution?
http://www.flickr.com/photos/fimbrethil/
It’s like
mechanised
horses, innit.
43 definitions
1. Broad socioeconomic and
technological changes starting
  in the early 18th century.
2. Rapid development of industry
    in the early 19th century.
No definition
+ 200 years
http://www.flickr.com/photos/radioflyer007/   http://petjunction.blogspot.com/2007/07/adorables.html
Not a thing
Transition
http://www.flickr.com/photos/21734563@N04/2179722280/
Concept
Concept




          Suitability
Concept                 Technology




          Suitability
Attitude




Concept                 Technology




          Suitability
Attitude




Concept
          Industrial      Technology
          Revolution

            Suitability
Industrial = Our
Revolution Product
It’s like
mechanised
horses, innit.
It’s like
computers on
 the internet,
     innit.
Cloud
Computing
Concept
John McCarthy, 1960
John McCarthy, 1960
John McCarthy, 1960
Utility
                      computing

John McCarthy, 1960
?
Innovation




             W. H. Wollaston
                   1821
Hippolyte Pixii
                        1832




Innovation   Bespoke
Innovation   Bespoke   Products




                                  Gramme Ring
                                     1860s
G. Westinghouse
               (1846 -1914)




Innovation   Bespoke   Products   Commodity
G. Westinghouse
               (1846 -1914)




                                   Utility
Innovation   Bespoke   Products
                                  Services
Utility
Innovation   Bespoke   Products
                                  Services



             Harvey Hubbell
              (1857-1927)
Utility
Innovation   Bespoke   Products
                                  Services
Commoditisation




Innovation   Bespoke   Products   Commodity
                                  [Utility Services]
Innovation




              Z3
             1941
LEO
                   1946




Innovation   Bespoke
Innovation   Bespoke   Products




                            IBM 650
                              1954
Utility
Innovation   Bespoke   Products
                                  Services
Utility
                      Products
                                 Services




John McCarthy, 1960
John McCarthy, 1960
Concept
?
Concept




          Suitability
ti lity s
                                                    U       ice
                                                         rv
                                                     Se
                                               ts
Y                                          d uc
                                     Pro

                              o ke
                          p
                      B es

             at ion
       n   ov
    In


                                     X
Ubiquity
Ubiquity
Novel
Ubiquity
Novel              Common
Ubiquity
            Novel              Common




Certainty
Ubiquity
            Novel              Common




  Low
Certainty
Ubiquity
            Novel              Common




  Low
Certainty
  High
Common




                               TV’s, Phone,
Ubiquity




                                  VCRs
    Novel




             Low   Certainty             High
Ubiquity
            Novel              Common




  Low
Certainty
  High
Common
Ubiquity
    Novel




             Innovation

             Low          Certainty   High
Common




                                      Commodity
Ubiquity
    Novel




             Innovation

             Low          Certainty         High
Common
                                      Utility Service


                                          Commodity
Ubiquity
    Novel




             Innovation

             Low          Certainty                High
Common
Ubiquity
    Novel




                   Early lists, 1980.
             Low           Certainty    High
Common
Ubiquity




                    DB marketing, mid 80’s.
    Novel




             Low   Certainty              High
Common




                   CRM Products,
Ubiquity




                          1990’s
    Novel




             Low              Certainty   High
Common
                               Salesforce
Ubiquity
    Novel




             Low   Certainty                High
Common
                                         Utility Service


                                             Commodity
Ubiquity




                                Products



                          Bespoke
                                                CRM
    Novel




             Innovation

             Low             Certainty                High
Ubiquity
            Novel              Common




  Low
Certainty
  High
Ubiquity
            Novel              Common




  Low
Certainty
  High
http://www.flickr.com/photos/privatenobby
http://www.flickr.com/photos/billege
http://www.flickr.com/photos/billege/
Common

                   Demand
Ubiquity
    Novel




             Low            Certainty   High
http://www.flickr.com/photos/privatenobby
http://www.flickr.com/photos/mush2274
http://www.flickr.com/photos/mush2274/
Common

                   Demand
Ubiquity




                                   Improvement
    Novel




             Low            Certainty      High
Common

                   Demand
                                        Constant
Ubiquity




                                        pressure

                                   Improvement
    Novel




             Low            Certainty         High
Common
Ubiquity




             Innovation
    Novel




             Low          Certainty   High
Common
Ubiquity




                    Products
    Novel




             Low   Certainty   High
Common

                   Widespread
Ubiquity
    Novel




             Low            Certainty   High
Common

                   Widespread
Ubiquity




                                         Feature
                                        Complete
    Novel




             Low            Certainty              High
Common

                   Widespread
Ubiquity




                                         Feature
                                        Complete
    Novel




             Low            Certainty              High
Common
                               Service
Ubiquity
    Novel




             Low   Certainty        High
Common




                           Volume Operations
Ubiquity
    Novel




             Low   Certainty            High
Common
                                         Utility Service


                                             Commodity
Ubiquity




                                Products



                          Bespoke
    Novel




             Innovation

             Low             Certainty                High
Concept




          Suitability
Concept
                  ?     Technology




          Suitability
Gerald J. Popek
 (1947-2008)
Concept                 Technology




          Suitability
Attitude




Concept
           ?            Technology




          Suitability
Nicholas Carr
Nicholas Carr
Common
Ubiquity




                           Diminishing
                         Strategic Value
    Novel




             Low   Certainty       High
Common




                       Cost of doing business
Ubiquity
    Novel




             Low   Certainty             High
Attitude




Concept                 Technology




          Suitability
Common


                                as a
                               Service
Ubiquity




                     as a
                   Product
    Novel




             Low   Certainty         High
Why it matters
Common


                                as a
                               Service
Ubiquity
    Novel




             Low   Certainty        High
Common
Ubiquity




                        Highly
                      Disruptive
    Novel




             Low   Certainty       High
Common
Ubiquity




                   You
    Novel




             Low         Certainty   High
Common
                         Market
Ubiquity




                   You
    Novel




             Low          Certainty   High
Common
                         Market



                                      Competitive
Ubiquity




                                         Gap

                   You
    Novel




             Low          Certainty         High
Common
                         Market
Ubiquity




                                  Constant
                                  pressure
                   You
    Novel




             Low          Certainty          High
http://www.flickr.com/photos/privatenobby
http://www.flickr.com/photos/billege
http://www.flickr.com/photos/giddygoose/
http://www.flickr.com/photos/21734563@N04/2179722280/
Ubuntu Enterprise
     Cloud
Private cloud
              Eucalyptus          VM

Tracks EC2      Web UI         KVM Hyp.

   API         Cloud
              Controller
                               Node
                              Controller

                Ubuntu Server Edition

             Physical Machines (bare bones)
Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
Recap
What is
Cloud Computing?
It’s like
computers on
 the internet,
     innit.
1. On-demand self-service
  Internet infrastructure where you
pay-as-you-go and use only what you
   need, all managed by a browser,
application or API. Cloud computing is
  broken up into multiple segments
including: Cloud Infrastructure, Cloud
  Platforms and Cloud Applications.
        (see "Cloud Pyramid")
Utility
                      computing

John McCarthy, 1960
Common


                                as a
                               Service
Ubiquity




                     as a
                   Product
    Novel




             Low   Certainty        High
Attitude




Concept                 Technology




          Suitability
http://www.flickr.com/photos/21734563@N04/2179722280/
Why so much
 confusion?
Common
Ubiquity




                     as a
                   Product
    Novel




             Low   Certainty   High
Common




                               “Cloudy”
Ubiquity




                     as a
                   Product
    Novel




             Low   Certainty      High
Our
Cloud =
        Product
Common
                               Utility Service


                                   Commodity
Ubiquity
    Novel




             Low   Certainty                High
Common
                                      Utility Service
Ubiquity




                                             Enables
    Novel




             Innovation

             Low          Certainty                High
Common
                                         Utility Service


                                             Commodity
Ubiquity




                                Products



                          Bespoke
    Novel




             Innovation

             Low             Certainty                High
Innovation =   $$$
Common
                                      Utility Service
Ubiquity




                                            Brand
    Novel




             Innovation

             Low          Certainty                High
Cloud Computing
       vs
 Economic Crisis
Cloud Guru =   $$$
67 Definitions
Private Cloud is
Cloud Computing?
Cloud is like ...
Cloud is like ...
 electricity?
Cloud is like ...
a supermarket?
Cloud is like ...
  whatever?
There is so much
gibberish on cloud you
 might as well just call
  everything “Kitten”.
Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
Kitten, Kitten,
    Kitten
Kitten




         http://www.flickr.com/photos/privatenobby
Kitten




http://www.flickr.com/photos/privatenobby
Kitten
Kitten
   Kitten




            Kitten   Kitten   Kitten
Kitten
Kitten




                           Kitten



                       Kitty Kitten
   Kitten




               Kitty

            Kitten          Kitten    Kitten
Kitten


                                      Chicken
Kitten




                           Kitten



                       Kitty Kitten
   Kitten




               Kitty

            Kitten          Kitten        Kitten
Kitten
                                                                   Chicken




http://www.flickr.com/photos/radioflyer007/   http://petjunction.blogspot.com/2007/07/adorables.html
Kitten




                              Chicken
Kitten
   Kitten




            Kitten   Kitten        Kitten
Kitten
Kitten




                     Kitten
   Kitten




            Kitten   Kitten   Kitten
Kitten




                               “Kitten
Kitten




                              Chicken”
   Kitten




            Kitten   Kitten      Kitten
Kitten = Chicken
Kitten !
Kitten, Kitten, Kitten, Kitten, Kitten,
 Kitten, EC2, Kitten, Kitten, Kitten,
Kitten, Kitten, Kitten, Ubuntu, Kitten,
 UEC, Kitten, Kitten, Kitten, Kitten,
Kitten, Kitten, Kitten, Kitten, Kitten,
    Kitten, Kitten, Kitten, Kitten
Kitten, Kitten, Kitten, Kitten, Kitten,
 Kitten, EC2, Kitten, Kitten, Kitten,
Kitten, Kitten, Kitten, Ubuntu, Kitten,
 UEC, Kitten, Kitten, Kitten, Kitten,
Kitten, Kitten, Kitten, Kitten, Kitten,
    Kitten, Kitten, Kitten, Kitten
 ... and it’s hype and lock-in and did I
        mention infrastructure?
Cloud for human beings
    (not for kittens)




www.ubuntu.com/cloud
  simon.wardley@canonical.com
        twitter : swardley

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