A poster is a printed piece of paper designed to be attached to a wall or vertical surface used to communicate messages or information. The document discusses the history and origins of posters, providing examples of early poster artists like Jules Chéret. It also outlines different types of posters like propaganda, event, movie, and product posters. Key design elements and principles for effective posters are explained like using typography, white space, and contrast to attract attention in the limited time a passerby will view a poster. The document serves as a guide for how to design informative and engaging posters.
2. POSTER?
At First It’s A Very Effective
A poster is a piece of printed paper designed to be attached
to a wall or vertical surface.
Communication Tools
3. Typically posters include both
textual and graphic elements.
Posters may be used for many purposes. They are a frequent tool of advertisers
(particularly of events, musicians and films), and other groups trying to
communicate a message. Posters are also used for reproductions of artwork,
particularly famous works, and are generally low-cost compared to original artwork.
POSTER?
4. History of Poster
Jules Chéret
(May 31, 1836 – September 23, 1932)
He was a French painter
and lithographer who
became a master of Belle
Époque Poster Art. And He
has been called the father
of the modern poster.
5. Vin Mariani, Jules Cheret's 1894 poster for the digestif and
tonic wine fortified by coca.
Folies Bergeres, affiche : Emilienne d'Alencon, tous les soirs,
1896-1900
History of Poster
Some Poster Art work done by Mr. Jules Chéret
6. Propaganda and political poster
National Awareness Poster
Social Awareness Poster
Product & Service Promotional Poster
Movie Poster
Travel Poster
Event Poster
Band/music Poster
Publications Poster
Educational Posters
Classroom Posters
etc….
Types of posters
25. Principles of Design
Gradation
Color gradation is determined by math! Color gradation is when you have a shading or passing of one tint
or shade of color to another, in very small degrees.
27. Principles of Design
Harmony
Harmony is achieved in a body of work by using similar elements throughout the work,
harmony gives an uncomplicated look to a piece of artwork or sculpture.
29. Principles of Design
Dominance
Dominance gives a painting interest, counteracting confusion and monotony. Dominance can be applied to one
or more of the elements to give emphasis.
31. Principles of Design
Balance
Balance in design is similar to balance in physics A large shape close to the center can be
balanced by a small shape close to the edge. A large light toned shape will be balanced by
a small dark toned shape (the darker the shape the heavier it appears to be)
Types of Balance
1. Symmetrical Balance
2. Asymmetrical Balance
34. Principles of Design
Space
Space - the interval or measurable distance between objects or forms (two dimensional or
three dimensional)
Positive space
Negative space
Two-dimensional space
Three-dimensional space
38. Principles of Design
Unity
Relating the design elements to the the idea being expressed in a painting reinforces the
principal of unity.eg. a painting with an active aggressive subject would work better with a
dominant oblique direction, course, rough texture, angular lines etc. whereas a quiet
passive subject would benefit from horizontal lines, soft texture and less tonal contrast.
Unity in a painting also refers to the visual linking of various elements of the work.
40. First Establish the brief
- [What] is the purpose of the poster
- [Why] the purpose is important
- [Who] is the target group
- [Where] the poster will be displayed
- [When] the poster will be displayed
- [How] the poster will be reproduced (photocopying or printing)
How to design a
effective posters
41. Ways to attract people to read text
1. Main headline
This will be the largest piece of text and the first to be read. Keep it
short and to the point. You should be able to do this in fewer than
7 words.
2. Stand first
This is the second piece of information people will read and is used
to explain the main headline. It can be longer than the headline
and introduces the reader to the subject. Use a smaller point size
than for main headlines, but not bigger than for subheads.
How to design a
effective posters
42. How to design a
effective posters
Ways to attract people to read text
3. Subheads and crossheads
These are useful to break up blocks of text by introducing new
sections. They make the page appear less intimidating and off
putting to a potential reader.
4. Body copy
This is the text containing the main bulk of information.
43. Poster Design – Basics Tips >
IMPRESSIONS
CRUCIAL!
First
are
73. Poster Design – Basics Tips >
is very powerful Elements
COLOR
((
(
74. Poster Design – Basics Tips > Colour is very powerful Elements
75. Poster Design – Basics Tips >
Don’t use
too much text or too many images!
too much text or too many images!
too much text or too many images!
too much text or too many images!
too much text or too many images!
too much text or too many images!
too much text or too many images!
too much text or too many images!
too much text or too many images!
too much text or too many images!
