2. Introduction
Coach Aniko is well recognized for providing coaching to entrepreneurs to
earn money through internet marketing. Her passion is to empower
thousands of entrepreneurs to run a lucrative business from home or
anywhere they choose with 70-80% profit margins, no employees or
overhead.
3. Become an In-Demand
Professional
You’ve heard of the digital skills gap, right? There’s 150,000 digital jobs
predicted by 2020 and not enough digital professionals to fill them. This
provides those studying digital marketing with a unique competitive
advantage – you’re gearing yourself up for a career where demand exceeds
supply. Always a good move.
The most important thing for you is that you need to take back control of
your career and reestablish the confidence you lost during the recession.
Remember this: companies still want your valuable skills – you might just
need to turn them digital. According to Mondo demand for digital
marketing professionals will rise by 38% this year. It’s time you took
advantage.
4. Benefit from More Career Choice
The headquarters of many of the world’s leading digital giants like Google,
LinkedIn and Twitter are located in Dublin, providing a wealth of job
opportunities for digital professionals to choose from. Rarely a week goes
by without a new onslaught of digital jobs announced for multinationals,
national brands and even SMEs.
For example, this year Ryanair created 200 digital jobs, many of which were
digital marketing positions. At the Web Summit Taoiseach Enda Kenny also
announced 400 new digital jobs across a range of digital marketing roles,
including social media. What’s more, LinkedIn is soon set to double its
workforce to 1200 staff and Microsoft plan to hire 100 more digital
graduates.
With such a wide array of new opportunities available digital marketers can
afford to get picky about the type of company they’d like to work for. We’d
encourage you to take advantage of this choice and think of what kind of
business best suits your career needs.
5. Get Paid More Than Your Peers
We’ve already talked about how demand for digital marketing
professionals is exceeding supply. In traditional economics we all know
what happens next – the value of the product increases along with the
price. When you’re working in a fruitful industry with a large skills shortage
you can think of yourself like a commodity – and negotiate your salary
accordingly.
A recent survey by Prosperity found that digital salaries are rising faster in
2014 than in the previous five years. What’s more, the pace of growth is
set to fasten. For example, the average salary for a digital marketing
manager in Dublin is €68,00. And it’s not just managerial level digital
marketing positions experiencing a salary surge – entry level PPC positions
have jumped from €25,000 last year to €28,000 this year.
The 2014 Marketing Salary survey by The Marketing Institute and
Alternatives confirmed the positive findings. The survey revealed quite a
few exciting advancements for digital marketing professionals. Here are our
favorites: 50% of respondents received a salary increase this year, two-
thirds received bonuses and 61% said their businesses are hiring again.
6. You Can Kick Start Your Own Career
In more traditional careers like advertising you’d have to wait for a coveted
internship or graduate placement to open up so you can gain experience
and create your own portfolio. The digital marketing world, however,
provides a host of opportunities for you to kickstart your own career
before you even set foot in a workplace.
Want to to stand out to potential employers? Invest in building a powerful
social media presence, gain your own Twitter followers, start your own
blog and contribute to relevant online conversations.There are a whole
host of online exams like the Google Analytics exam and HubSpot’s
Inbound Certification exam you can take to boost your CV and showcase
your digital marketing knowledge.
There have been plenty of examples of people who have been hired after
showcasing their talent and abilities through social media. For example,
Dublin based fashion illustrator, Holly Shortall got noticed when she
tweeted her illustrations to celebrities online. A number of of glossy
magazines and top fashion brands then approached her and commissioned
her work.
7. Work from Home
While some internet marketer’s operate in a company for a company, many
pick out to work from house, says Coach Aniko. Some organizations permit
their internet marketers to work a handful of times a week in the company
and a few days from home. In addition, performing as a subcontractor or
for you will allow the flexibility to work from home as well. This career
route is ideal for people who are not able to leave the home generally due
to kids, problems, and a variety of other reasons.
Thereby digital marketing is a great career option where you have the
flexibility to work. Coach Aniko is a housewife and takes care of her kids.
According to her I am earning money as well as taking care of my family
which makes me not only independent but also confident.