Google offers several free tools that can be useful for nonprofits, including Google Docs, Google Analytics, and Google AdWords. Google Docs allows for cloud-based collaboration and sharing of documents. Google Analytics provides web traffic analytics and insights. Google AdWords enables driving targeted traffic to websites through paid search advertising. The document provides tutorials and best practices for setting up and utilizing these Google tools.

1. Google Tools for Nonprofits Tina Arnoldi (843) 723-3635 Twitter: @TinaArnoldi Blog: http://blog.tinaarnoldi.com tina@palmettotechnologyhub.org tina@coastalcommunityfoundation.org 1

3. Google Analytics

4. Google AdWords2

5. Google Docs Works in the cloud Can set security for folders Insert comment Download to PDF/Word Public or private Work at the same time Notify people of changes by email Sharing (not attaching to emails) 3

6. Google Docs Overwhelming, right? 4

8. Still a lot of documents to sort through5

10. Easier to see documents specific to that project

11. Search6

12. Google Docs Not a fan of “track changes” in Microsoft Word? Add your comments to a document. 7

14. Different types of questions

15. Notification rules

16. Edit confirmation

17. See www.tinaarnoldi.com for a short ‘how-to’ tutorial8

19. Summarize data

20. Revision history

21. Share with other users

22. Export

23. Do a test (make sure you have the right question type)9

24. Google Analytics Is anyone visiting your web-site? 10

25. Google Analytics 11

27. Donate

28. Sign up for an event

29. Go to social media profile

31. Google Analytics What pages are people visiting? Conference page Home page Volunteer sections These are popular pages, can we improve the content? Note bounce rate 14

32. Google AdWords You can drive even more traffic with Google AdWords. 15

33. AdWords connects to Analytics 16

34. Google AdWords SEM 1 SEO 17

35. AdWords Campaign (topic) Ad group (specific service/product) Ad Ad 10 – 30 keywords (avoid duplication across ads) Ad group Ad Ad 10 – 30 keywords 18

37. Ad group

38. Ad group

40. AdWords PATH (Campaign) Nonprofit Ad (Ad Group) Nonprofit tech volunteers Charleston nonprofits Volunteer tech support Free tech support, free computer help, nonprofit volunteers, technology Charleston E-news Looking for tech tips? Technology tips, free tech tips, technology e-news Nonprofit BOOT Camp Nonprofit Tech Conference Nonprofit conference, nonprofit training, etc… Volunteers Share your tech knowledge Seeking volunteer geeks Nonprofit technical assistance, nonprofit tech, volunteer for nonprofits, volunteer trainer 21

42. Ad

45. How can I stay on the front page?

46. Can I target only local people?24

48. Notice the difference in clicks for keywords for the same ad group25

50. Pause the other ads

51. Edit the other ads

52. Improve keywords26

53. Volunteer Resources The Analysis Exchange www.webanalyticsdemystified.com Media Cause www.mediacause.org 27

54. Google Tools for Nonprofits Tina Arnoldi tina@coastalcommunityfoundation.org tina@palmettotechnologyhub.org 28