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Messages that are sent via push notification are much more effective and engaging than emails and even text messages with offers and promotions. Everyday, consumers receive a lot of emails with promo’s and offers that are not directly addressed to them. Personalizing push notifications and keeping the message relevant engage the user and keeps them coming back for more.
Your Push Notifications Need to be Personalized
By Jenna Erickson, Codal Inc
In the year to come, personalizing the experience for your users should be on
the top of your priority list. More and more, mobile app development agencies
are understanding just how important personalization and customization
really is. Consumers not only want, but they now expect the website’s their on
to be personalized, with content they’re interested in, with their own data, etc.
But why push notifications?
The power of push notifications is quite large, according to Wigzo, push
notifications can boost engagement by 88%. This statistic is for standard,
unpersonalized notifications. Now, imagine about how much more
engagement you can get if that message is personalized to the user.
Another reason for starting the personalization with push, is that most users
will opt-in for push notifications. If users are opted-in, than it is a relatively
easy way for you to reach your user whether they are using your app or not.
Another fun fact, is that Android users tend to engage with more push
notifications than iOS smartphone users. Therefore, you should definitely
utilizing companies that offer Android development services, and plan out
some effective content notifications.
If you’re still unsure on whether or not to use and personalize push, I’m
confident that any UX design company that you hire, will help you strategize
this, especially if you utilize their UX research services. With research, you will
have real data from real users, giving you data about exactly what they want.
The software development agencies that build the below app’s did something
right; they have completely nailed personalizing their push notifications.
Pandora personalized their push notifications in a great way. The notifications
are completely custom to the users in-app activity. Localytics reported that
one of their most effective push notifications read “2015 is half over and you
have already enjoyed 48 songs on Today’s Country Radio. Here’s to 48 more!”
Not only does is this message directly
relative to the users activity while on
the app, but it celebrates the users
achievement (number of songs listened to on a certain radio station). It also
gives the user a new goal, to listen to another 48 songs on that radio. The
intention of this message is to make the user excited about their past activity,
and encourage them to use the app more.
Good job Pandora! (Or to the UX company that helped them strategize this!)
TripAdvisor does personalized push
notifications extremely well. Not only is
this app your best friend while you’re
traveling, but their mobile app design
company had to have designed it where it
is usable even when you’re not traveling.
The app lets you know the great ratings
of restaurants near you, no matter your
TripAdvisor’s mobile app will send you notification when prices are going up
on a trip that you’ve had your eye on, and always recommends hotel rooms,
flights, and things to do, based in your in-app activity. They also ensure that
their personalized push notifications have a strong, actionable call-to-action.
MyFitnessPal is another business that does push notifications very well. Not
only are they extremely personal,
speaking straight to the user
about their behavior on the app,
but they are extremely relevant,
timely, and actionable.
For an example, if a user logs meals every day but skips one, it will notify them
to remind them to log that day’s meal. They also send notifications that are
bold, but effective, like “Hmm. Seems like these reminders aren’t helpful.
We’re going to turn them off.” To say the least, this is quite a bold statement,
however, it intrigues and interests users since it is so different, creating more
Messages that are sent via push notification are much more effective and
engaging than emails and even text messages with offers and promotions.
Everyday, consumers receive a lot of emails with promo’s and offers that are
not directly addressed to them. Personalizing push notifications and keeping
the message relevant engage the user and keeps them coming back for more.
engages the user,
If your conversion rates, or your CTR is not improving, you should potentially
consider investing a bit more time in redesigning your app, or simply consult a
UX UI design agency to get professional advice.
UX Design & Apps Development Agency