1.
Your​ ​Push​ ​Notifications​ ​Need​ ​to​ ​be​ ​Personalized
By​ ​Jenna​ ​Erickson,​ ​​Codal​ ​Inc
In​ ​the​ ​year​ ​to​ ​come,​ ​personalizing​ ​the​ ​experience​ ​for​ ​your​ ​users​ ​should​ ​be​ ​on
the​ ​top​ ​of​ ​your​ ​priority​ ​list.​ ​More​ ​and​ ​more,​ ​​mobile​ ​app​ ​development​ ​agencies
are​ ​understanding​ ​just​ ​how​ ​important​ ​personalization​ ​and​ ​customization
really​ ​is.​ ​Consumers​ ​not​ ​only​ ​​want​,​ ​but​ ​they​ ​now​ ​​expect​​ ​the​ ​website’s​ ​their​ ​on
to​ ​be​ ​personalized,​ ​with​ ​content​ ​they’re​ ​interested​ ​in,​ ​with​ ​their​ ​own​ ​data,​ ​etc.
But​ ​why​ ​push​ ​notifications?
The​ ​power​ ​of​ ​push​ ​notifications​ ​is​ ​quite​ ​large,​ ​​according​ ​to​ ​Wigzo​,​ ​push
notifications​ ​can​ ​boost​ ​engagement​ ​by​ ​88%.​ ​This​ ​statistic​ ​is​ ​for​ ​standard,
unpersonalized​ ​notifications.​ ​Now,​ ​imagine​ ​about​ ​how​ ​much​ ​more
engagement​ ​you​ ​can​ ​get​ ​if​ ​that​ ​message​ ​is​ ​personalized​ ​to​ ​the​ ​user.
Another​ ​reason​ ​for​ ​starting​ ​the​ ​personalization​ ​with​ ​push,​ ​is​ ​that​ ​​most​​ ​users
will​ ​opt-in​ ​for​ ​push​ ​notifications.​ ​If​ ​users​ ​are​ ​opted-in,​ ​than​ ​it​ ​is​ ​a​ ​relatively
easy​ ​way​ ​for​ ​you​ ​to​ ​reach​ ​your​ ​user​ ​whether​ ​they​ ​are​ ​using​ ​your​ ​app​ ​or​ ​not.
Another​ ​fun​ ​fact,​ ​is​ ​that​ ​Android​ ​users​ ​tend​ ​to​ ​engage​ ​with​ ​more​ ​push
notifications​ ​than​ ​iOS​ ​smartphone​ ​users.​ ​Therefore,​ ​you​ ​should​ ​definitely
utilizing​ ​companies​ ​that​ ​offer​ ​​Android​ ​development​ ​services​,​ ​and​ ​plan​ ​out
some​ ​effective​ ​content​ ​notifications.
If​ ​you’re​ ​still​ ​unsure​ ​on​ ​whether​ ​or​ ​not​ ​to​ ​use​ ​and​ ​personalize​ ​push,​ ​I’m
confident​ ​that​ ​any​ ​​UX​ ​design​ ​company​​ ​that​ ​you​ ​hire,​ ​will​ ​help​ ​you​ ​strategize
this,​ ​especially​ ​if​ ​you​ ​utilize​ ​their​ ​​UX​ ​research​ ​services​.​ ​With​ ​research,​ ​you​ ​will
have​ ​real​ ​data​ ​from​ ​real​ ​users,​ ​giving​ ​you​ ​data​ ​about​ ​exactly​ ​what​ ​they​ ​want.
The​ ​​software​ ​development​ ​agencies​​ ​that​ ​build​ ​the​ ​below​ ​app’s​ ​did​ ​something
right;​ ​they​ ​have​ ​completely​ ​nailed​ ​personalizing​ ​their​ ​push​ ​notifications.

2.
Pandora
Pandora​ ​personalized​ ​their​ ​push​ ​notifications​ ​in​ ​a​ ​great​ ​way.​ ​The​ ​notifications
are​ ​completely​ ​custom​ ​to​ ​the​ ​users​ ​in-app​ ​activity.​ ​​Localytics​ ​reported​​ ​that
one​ ​of​ ​their​ ​most​ ​effective​ ​push​ ​notifications​ ​read​ ​“​2015​ ​is​ ​half​ ​over​ ​and​ ​you
have​ ​already​ ​enjoyed​ ​48​ ​songs​ ​on​ ​Today’s​ ​Country​ ​Radio.​ ​Here’s​ ​to​ ​48​ ​more!​”
Not​ ​only​ ​does​ ​is​ ​this​ ​message​ ​directly
relative​ ​to​ ​the​ ​users​ ​activity​ ​while​ ​on
the​ ​app,​ ​but​ ​it​ ​celebrates​ ​the​ ​users
achievement​ ​(number​ ​of​ ​songs​ ​listened​ ​to​ ​on​ ​a​ ​certain​ ​radio​ ​station).​ ​It​ ​also
gives​ ​the​ ​user​ ​a​ ​new​ ​goal,​ ​to​ ​listen​ ​to​ ​another​ ​48​ ​songs​ ​on​ ​that​ ​radio.​ ​The
intention​ ​of​ ​this​ ​message​ ​is​ ​to​ ​make​ ​the​ ​user​ ​excited​ ​about​ ​their​ ​past​ ​activity,
and​ ​encourage​ ​them​ ​to​ ​use​ ​the​ ​app​ ​more.
Good​ ​job​ ​Pandora!​ ​(Or​ ​to​ ​the​ ​​UX​ ​company​​ ​that​ ​helped​ ​them​ ​strategize​ ​this!)
Trip​ ​Advisor
TripAdvisor​​ ​does​ ​personalized​ ​push
notifications​ ​extremely​ ​well.​ ​Not​ ​only​ ​is
this​ ​app​ ​your​ ​best​ ​friend​ ​while​ ​you’re
traveling,​ ​but​ ​their​ ​​mobile​ ​app​ ​design
company​​ ​had​ ​to​ ​have​ ​designed​ ​it​ ​where​ ​it
is​ ​usable​ ​even​ ​when​ ​you’re​ ​not​ ​traveling.
The​ ​app​ ​lets​ ​you​ ​know​ ​the​ ​great​ ​ratings
of​ ​restaurants​ ​near​ ​you,​ ​no​ ​matter​ ​your
location.
TripAdvisor’s​ ​mobile​ ​app​ ​will​ ​send​ ​you​ ​notification​ ​when​ ​prices​ ​are​ ​going​ ​up
on​ ​a​ ​trip​ ​that​ ​you’ve​ ​had​ ​your​ ​eye​ ​on,​ ​and​ ​always​ ​recommends​ ​hotel​ ​rooms,
flights,​ ​and​ ​things​ ​to​ ​do,​ ​based​ ​in​ ​your​ ​in-app​ ​activity.​ ​They​ ​also​ ​ensure​ ​that
their​ ​personalized​ ​push​ ​notifications​ ​have​ ​a​ ​strong,​ ​actionable​ ​call-to-action.

3.
MyFitnessPal
MyFitnessPal​​ ​is​ ​another​ ​business​ ​that​ ​does​ ​push​ ​notifications​ ​very​ ​well.​ ​Not
only​ ​are​ ​they​ ​extremely​ ​personal,
speaking​ ​straight​ ​to​ ​the​ ​user
about​ ​their​ ​behavior​ ​on​ ​the​ ​app,
but​ ​they​ ​are​ ​extremely​ ​relevant,
timely,​ ​and​ ​actionable.
For​ ​an​ ​example,​ ​if​ ​a​ ​user​ ​logs​ ​meals​ ​every​ ​day​ ​but​ ​skips​ ​one,​ ​it​ ​will​ ​notify​ ​them
to​ ​remind​ ​them​ ​to​ ​log​ ​that​ ​day’s​ ​meal.​ ​They​ ​also​ ​send​ ​notifications​ ​that​ ​are
bold,​ ​but​ ​effective,​ ​like​ ​“Hmm.​ ​Seems​ ​like​ ​these​ ​reminders​ ​aren’t​ ​helpful.
We’re​ ​going​ ​to​ ​turn​ ​them​ ​off.”​ ​To​ ​say​ ​the​ ​least,​ ​this​ ​is​ ​quite​ ​a​ ​bold​ ​statement,
however,​ ​it​ ​intrigues​ ​and​ ​interests​ ​users​ ​since​ ​it​ ​is​ ​so​ ​different,​ ​creating​ ​more
engagement.
Conclusion
Messages​ ​that​ ​are​ ​sent​ ​via​ ​push​ ​notification​ ​are​ ​much​ ​more​ ​effective​ ​and
engaging​ ​than​ ​emails​ ​and​ ​even​ ​text​ ​messages​ ​with​ ​offers​ ​and​ ​promotions.
Everyday,​ ​consumers​ ​receive​ ​a​ ​lot​ ​of​ ​emails​ ​with​ ​promo’s​ ​and​ ​offers​ ​that​ ​are
not​ ​directly​ ​addressed​ ​to​ ​them.​ ​Personalizing​ ​push​ ​notifications​ ​and​ ​keeping
the​ ​message​ ​relevant​ ​engage​ ​the​ ​user​ ​and​ ​keeps​ ​them​ ​coming​ ​back​ ​for​ ​more.
engages​ ​the​ ​user,
If​ ​your​ ​conversion​ ​rates,​ ​or​ ​your​ ​CTR​ ​is​ ​not​ ​improving,​ ​you​ ​should​ ​potentially
consider​ ​investing​ ​a​ ​bit​ ​more​ ​time​ ​in​ ​redesigning​ ​your​ ​app,​ ​or​ ​simply​ ​consult​ ​a
UX​ ​UI​ ​design​ ​agency​​ ​to​ ​get​ ​professional​ ​advice.
UX​ ​Design​ ​&​ ​Apps​ ​Development​ ​Agency