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Your Push Notifications Need to be Personalized

Messages that are sent via push notification are much more effective and engaging than emails and even text messages with offers and promotions. Everyday, consumers receive a lot of emails with promo’s and offers that are not directly addressed to them. Personalizing push notifications and keeping the message relevant engage the user and keeps them coming back for more.

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Your Push Notifications Need to be Personalized

  1. 1. Your​ ​Push​ ​Notifications​ ​Need​ ​to​ ​be​ ​Personalized By​ ​Jenna​ ​Erickson,​ ​​Codal​ ​Inc In​ ​the​ ​year​ ​to​ ​come,​ ​personalizing​ ​the​ ​experience​ ​for​ ​your​ ​users​ ​should​ ​be​ ​on the​ ​top​ ​of​ ​your​ ​priority​ ​list.​ ​More​ ​and​ ​more,​ ​​mobile​ ​app​ ​development​ ​agencies are​ ​understanding​ ​just​ ​how​ ​important​ ​personalization​ ​and​ ​customization really​ ​is.​ ​Consumers​ ​not​ ​only​ ​​want​,​ ​but​ ​they​ ​now​ ​​expect​​ ​the​ ​website’s​ ​their​ ​on to​ ​be​ ​personalized,​ ​with​ ​content​ ​they’re​ ​interested​ ​in,​ ​with​ ​their​ ​own​ ​data,​ ​etc. But​ ​why​ ​push​ ​notifications? The​ ​power​ ​of​ ​push​ ​notifications​ ​is​ ​quite​ ​large,​ ​​according​ ​to​ ​Wigzo​,​ ​push notifications​ ​can​ ​boost​ ​engagement​ ​by​ ​88%.​ ​This​ ​statistic​ ​is​ ​for​ ​standard, unpersonalized​ ​notifications.​ ​Now,​ ​imagine​ ​about​ ​how​ ​much​ ​more engagement​ ​you​ ​can​ ​get​ ​if​ ​that​ ​message​ ​is​ ​personalized​ ​to​ ​the​ ​user. Another​ ​reason​ ​for​ ​starting​ ​the​ ​personalization​ ​with​ ​push,​ ​is​ ​that​ ​​most​​ ​users will​ ​opt-in​ ​for​ ​push​ ​notifications.​ ​If​ ​users​ ​are​ ​opted-in,​ ​than​ ​it​ ​is​ ​a​ ​relatively easy​ ​way​ ​for​ ​you​ ​to​ ​reach​ ​your​ ​user​ ​whether​ ​they​ ​are​ ​using​ ​your​ ​app​ ​or​ ​not. Another​ ​fun​ ​fact,​ ​is​ ​that​ ​Android​ ​users​ ​tend​ ​to​ ​engage​ ​with​ ​more​ ​push notifications​ ​than​ ​iOS​ ​smartphone​ ​users.​ ​Therefore,​ ​you​ ​should​ ​definitely utilizing​ ​companies​ ​that​ ​offer​ ​​Android​ ​development​ ​services​,​ ​and​ ​plan​ ​out some​ ​effective​ ​content​ ​notifications. If​ ​you’re​ ​still​ ​unsure​ ​on​ ​whether​ ​or​ ​not​ ​to​ ​use​ ​and​ ​personalize​ ​push,​ ​I’m confident​ ​that​ ​any​ ​​UX​ ​design​ ​company​​ ​that​ ​you​ ​hire,​ ​will​ ​help​ ​you​ ​strategize this,​ ​especially​ ​if​ ​you​ ​utilize​ ​their​ ​​UX​ ​research​ ​services​.​ ​With​ ​research,​ ​you​ ​will have​ ​real​ ​data​ ​from​ ​real​ ​users,​ ​giving​ ​you​ ​data​ ​about​ ​exactly​ ​what​ ​they​ ​want. The​ ​​software​ ​development​ ​agencies​​ ​that​ ​build​ ​the​ ​below​ ​app’s​ ​did​ ​something right;​ ​they​ ​have​ ​completely​ ​nailed​ ​personalizing​ ​their​ ​push​ ​notifications.
  2. 2. Pandora Pandora​ ​personalized​ ​their​ ​push​ ​notifications​ ​in​ ​a​ ​great​ ​way.​ ​The​ ​notifications are​ ​completely​ ​custom​ ​to​ ​the​ ​users​ ​in-app​ ​activity.​ ​​Localytics​ ​reported​​ ​that one​ ​of​ ​their​ ​most​ ​effective​ ​push​ ​notifications​ ​read​ ​“​2015​ ​is​ ​half​ ​over​ ​and​ ​you have​ ​already​ ​enjoyed​ ​48​ ​songs​ ​on​ ​Today’s​ ​Country​ ​Radio.​ ​Here’s​ ​to​ ​48​ ​more!​” Not​ ​only​ ​does​ ​is​ ​this​ ​message​ ​directly relative​ ​to​ ​the​ ​users​ ​activity​ ​while​ ​on the​ ​app,​ ​but​ ​it​ ​celebrates​ ​the​ ​users achievement​ ​(number​ ​of​ ​songs​ ​listened​ ​to​ ​on​ ​a​ ​certain​ ​radio​ ​station).​ ​It​ ​also gives​ ​the​ ​user​ ​a​ ​new​ ​goal,​ ​to​ ​listen​ ​to​ ​another​ ​48​ ​songs​ ​on​ ​that​ ​radio.​ ​The intention​ ​of​ ​this​ ​message​ ​is​ ​to​ ​make​ ​the​ ​user​ ​excited​ ​about​ ​their​ ​past​ ​activity, and​ ​encourage​ ​them​ ​to​ ​use​ ​the​ ​app​ ​more. Good​ ​job​ ​Pandora!​ ​(Or​ ​to​ ​the​ ​​UX​ ​company​​ ​that​ ​helped​ ​them​ ​strategize​ ​this!) Trip​ ​Advisor TripAdvisor​​ ​does​ ​personalized​ ​push notifications​ ​extremely​ ​well.​ ​Not​ ​only​ ​is this​ ​app​ ​your​ ​best​ ​friend​ ​while​ ​you’re traveling,​ ​but​ ​their​ ​​mobile​ ​app​ ​design company​​ ​had​ ​to​ ​have​ ​designed​ ​it​ ​where​ ​it is​ ​usable​ ​even​ ​when​ ​you’re​ ​not​ ​traveling. The​ ​app​ ​lets​ ​you​ ​know​ ​the​ ​great​ ​ratings of​ ​restaurants​ ​near​ ​you,​ ​no​ ​matter​ ​your location. TripAdvisor’s​ ​mobile​ ​app​ ​will​ ​send​ ​you​ ​notification​ ​when​ ​prices​ ​are​ ​going​ ​up on​ ​a​ ​trip​ ​that​ ​you’ve​ ​had​ ​your​ ​eye​ ​on,​ ​and​ ​always​ ​recommends​ ​hotel​ ​rooms, flights,​ ​and​ ​things​ ​to​ ​do,​ ​based​ ​in​ ​your​ ​in-app​ ​activity.​ ​They​ ​also​ ​ensure​ ​that their​ ​personalized​ ​push​ ​notifications​ ​have​ ​a​ ​strong,​ ​actionable​ ​call-to-action.
  3. 3. MyFitnessPal MyFitnessPal​​ ​is​ ​another​ ​business​ ​that​ ​does​ ​push​ ​notifications​ ​very​ ​well.​ ​Not only​ ​are​ ​they​ ​extremely​ ​personal, speaking​ ​straight​ ​to​ ​the​ ​user about​ ​their​ ​behavior​ ​on​ ​the​ ​app, but​ ​they​ ​are​ ​extremely​ ​relevant, timely,​ ​and​ ​actionable. For​ ​an​ ​example,​ ​if​ ​a​ ​user​ ​logs​ ​meals​ ​every​ ​day​ ​but​ ​skips​ ​one,​ ​it​ ​will​ ​notify​ ​them to​ ​remind​ ​them​ ​to​ ​log​ ​that​ ​day’s​ ​meal.​ ​They​ ​also​ ​send​ ​notifications​ ​that​ ​are bold,​ ​but​ ​effective,​ ​like​ ​“Hmm.​ ​Seems​ ​like​ ​these​ ​reminders​ ​aren’t​ ​helpful. We’re​ ​going​ ​to​ ​turn​ ​them​ ​off.”​ ​To​ ​say​ ​the​ ​least,​ ​this​ ​is​ ​quite​ ​a​ ​bold​ ​statement, however,​ ​it​ ​intrigues​ ​and​ ​interests​ ​users​ ​since​ ​it​ ​is​ ​so​ ​different,​ ​creating​ ​more engagement. Conclusion Messages​ ​that​ ​are​ ​sent​ ​via​ ​push​ ​notification​ ​are​ ​much​ ​more​ ​effective​ ​and engaging​ ​than​ ​emails​ ​and​ ​even​ ​text​ ​messages​ ​with​ ​offers​ ​and​ ​promotions. Everyday,​ ​consumers​ ​receive​ ​a​ ​lot​ ​of​ ​emails​ ​with​ ​promo’s​ ​and​ ​offers​ ​that​ ​are not​ ​directly​ ​addressed​ ​to​ ​them.​ ​Personalizing​ ​push​ ​notifications​ ​and​ ​keeping the​ ​message​ ​relevant​ ​engage​ ​the​ ​user​ ​and​ ​keeps​ ​them​ ​coming​ ​back​ ​for​ ​more. engages​ ​the​ ​user, If​ ​your​ ​conversion​ ​rates,​ ​or​ ​your​ ​CTR​ ​is​ ​not​ ​improving,​ ​you​ ​should​ ​potentially consider​ ​investing​ ​a​ ​bit​ ​more​ ​time​ ​in​ ​redesigning​ ​your​ ​app,​ ​or​ ​simply​ ​consult​ ​a UX​ ​UI​ ​design​ ​agency​​ ​to​ ​get​ ​professional​ ​advice. UX​ ​Design​ ​&​ ​Apps​ ​Development​ ​Agency