UV unwrapping, the task of taking a 3D model and wrapping a image around it, is a difficult and labor intensive process for 3D artists. For years researchers has struggled to come up with an automated solution for this problem. In this talk Eskil Steenberg, will talk about how he has worked to finally create a working solution, by writing code that emulates how artists think. Beyond being of huge value to 3D graphics artists working in Film, VR and video games this works, also challenges we think of software design.