Library Database Outreach using Elsevier’s Student Ambassador Program (SAm). Presented to Simmons GSLIS on Feb. 12, 2009

1. Peer-to-peer Library Marketing Library Database Outreach using Elsevier’s Student Ambassador Program (SAm) Stephanie Willen Brown February 12, 2009 [email_address] Originally presented at NASIG, 2008 by: Brie Betz, Stephanie Willen Brown, Deb Barberi on: Friday, June 6, 3:15-4:15 pm

3. Publisher Perspective Brie Betz Account Development Manager Elsevier

4. About SAm (Student Ambassador)

6. Impact of SAm Program

7. UConn Scopus Usage 2006-08 Scopus searches increased 250%!

8. Feedback about SAm Programs “ The University of Toronto Library entered into the Scopus Ambassador Programme (SAm) with trepidation - how could we allow a publisher to promote the use of their product on our campus? However, we were very aware of the fact that we spend literally millions of dollars on providing access to e-resources for our users and we know that many of them are oblivious to what is available to them. Our library does not market to our users. That is not our tradition.” “ It's the synergy and the team spirit and the leg work that the SAms [Student Ambassadors] provide to get us into the classroom or the office or places that we have no time to venture out to. They help open little doors for us so to speak because they have the time…” Haymwantee Singh Reference Librarian New Jersey Institute of Technology Warren Holder Electronic Resources Co-ordinator University of Toronto Libraries

20. Advertisements

21. Most Effective?

24. “ Genealogy” of citations FUTURE PAST Ref 3 1998 Ref 6 2006 Ref 4 1999 Ref 1 1997 Ref 2 1998 Ref 5 2001 Ref 1 1995 Ref 3 1976 Ref 2 1991 Original Article: “Enhanced zooplankton abundance in the lee of an isolated reef in the south Coral Sea” J Plankton Research, 1997.

33. 2007-2008 SAms Thanks! Questions?