Internet Marketing Solutions for Social Sphere and Website

1. Internet Marketing That Works™

2. Internet Marketing Solutions Internet Marketing That Works™ COGO - leading provider of internet marketing expertise Headquartered in Herndon, VA Expert online marketing strategy Clients in b2b, b2c, non-profit Full-service internet marketing consulting 25+ years in marketing, management, business development © Copyright 2010 Cogo Interactive,LLC. All Rights Reserved

3. Internet Marketing Solutions Internet Marketing That Works™ Quick Survey Blog Facebook Clients on Facebook? Twitter LinkedIn Clients on LinkedIn? Flickr Do you read blogs? Have you submitted content? © Copyright 2010 Cogo Interactive,LLC. All Rights Reserved

9. Internet Marketing Solutions Internet Marketing That Works™ Start a Blog Quick, easy addition of new content - SEO! Builds awareness and trust Positions you as an expert What to blog about? Create on Wordpress Include links to website Include links to social media sites Add an RSS/Email links to allow subscribes Add a “Share” link - IM, Social, Email © Copyright 2010 Cogo Interactive,LLC. All Rights Reserved

15. Internet Marketing Solutions Internet Marketing That Works™ Create a Fan Page on Facebook Social platform of about 400 million users Find new customers Build awareness Promote events No hard sell - 80% - 20% Create a fan page Include link to website Blog posts to FB via HootSuite, Twitterfeed, or Notes App Include link in email signature Add “Become a Fan” badge on home page © Copyright 2010 Cogo Interactive,LLC. All Rights Reserved

21. Internet Marketing Solutions Internet Marketing That Works™ Create a Business Twitter Account Friendly, conversational Micro-blogging tool Build opt-in list Build a company profile and personality Great lead development tool Become an authority in your industry Add a “Retweet” button to blog, articles, newsletter Post a link to your Twitter page on email signature Add a “Follow Me” button on web, blog, newsletter, email © Copyright 2010 Cogo Interactive,LLC. All Rights Reserved

26. Internet Marketing Solutions Internet Marketing That Works™ Create a LinkedIn Account The single most important social network for business Great way to reach self-employed Network with business alliances Search tool great great for research & lead development Post a link to your LinkedIn page on email signature Add LinkedIn badge on web, blog, newsletter Add yourself to network updates feed Set up on Hootsuite © Copyright 2010 Cogo Interactive,LLC. All Rights Reserved

30. Internet Marketing Solutions Internet Marketing That Works™ Create a Flickr Account Owned by Yahoo with strong & active user base Social photo-sharing network Strengthens search optimization of website Upload quality photos of your projects Add Flickr badge on web, blog, newsletter Find & join appropriate groups and share your photos Set up on Ping.fm Use your web site address as your Flickr screen name Assign your website address as a tag on each uploaded photo © Copyright 2010 Cogo Interactive,LLC. All Rights Reserved

35. Internet Marketing Solutions Internet Marketing That Works™ Create a YouTube Account More popular than all the sites of the TV networks combined Provides great brand visibility Strengthens search optimization of website Upload presentations and portfolio Add Video to web home page, blog, all social media Add descriptor tags that will help with searches Match your title and description with most important tags Set up on Ping.fm Share link to video in emails email © Copyright 2010 Cogo Interactive,LLC. All Rights Reserved

39. Internet Marketing Solutions Internet Marketing That Works™ Connect and Automate Publish and repurpose using social media tools Allows you to monitor several social sites at once Monitor tags or keywords Monitor any mention of your name or business Maintain multiple accounts Set up Hootsuite & integrate with Ping.fm Tweetdeck is another app that allows you to publish 1x Nutshell mail brings summary of social network updates in email © Copyright 2010 Cogo Interactive,LLC. All Rights Reserved

45. Internet Marketing Solutions Internet Marketing That Works™ Online Resources Designeresources- search engine/ directory for interior designers Stylehive - social media site/discussion forum on style Google Local - Free listing service for local business on Google Interior Design Directory - online directory of interior design professionals - $60/year Yahoo! Directory - local business listing service with Yahoo!

46. Internet Marketing Solutions Internet Marketing That Works™ Online Resources

47. Internet Marketing Solutions Internet Marketing That Works™ How are other designers using social media? Blogging Tweeting about projects, tips, events Facebook Fan pages Facebook ads Posting video about listings - SEO! Flickr for portfolio display “So I say, let us embrace all this new technology. Let us use it for more than just placing orders, searching the Internet and email. Let's get some value from it because it is a truly valuable tool, if used properly, in your arsenal of marketing efforts.” - Deborah Flate, Dialogue Consulting

48. Internet Marketing Solutions Internet Marketing That Works™ How much time is involved? For beginners with social media - 2 hours per week Those who have done a few months - 10 hours/week Those who have been doing sm for years - 20+ hours/ week Spend 1-5 hours a week participating and “listening” in social media 5-10 hours a week creating content Source – Social Media Magic

60. Internet Marketing Solutions Internet Marketing That Works™ Resources twitip.com - twitter tips share badge - http://tellafriend.socialtwist.com/?fh lazyfeed - feeds by topic WPBest.com - wordpress web themes to download tweetadder - finding followers - great tool! twello- twitter directory http://www.twello.com socialoomph.com - automatic direct messages SWIX.com - dashboard tool to monitor social media traffic twiiterfeed - feed blog to twitter, fb, etc. tweetdeck - http://www.tweetdeck.com hootsuite - http://www.hootsuite.com slideshare.com - upload presentations socialMarker - http://www.socialmarker.com nutshellmail.com - get all social media posts day by email Ping.FM - http://www.pingfm.com PRlog.org - press release distribution freepressrelease.com -press release distribution 1888release.com - press release distribution ezinearticles.com - article submission technorati.com - blog diretory google alerts - anything google.com/local - add your business! tubemogul - distribute videos © Copyright 2010 Cogo Interactive,LLC. All Rights Reserved

61. Internet Marketing Solutions Internet Marketing That Works™ Internet Marketing That Works TM TAKE YOUR BUSINESS TO NEW HEIGHTS • Search Engine Optimization • Social Media Marketing • Web Development • Email Campaigns cogoresults.com thecogoblog.com 703.885.8406 © Copyright 2010 Cogo Interactive,LLC. All Rights Reserved

62. Internet Marketing That Works™ peg@cogoresults.com 703.885.8406 cogoresults.com

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