2. Motivation
Instinct
Drive-Reduction Theory
the idea that a physiological need creates an aroused
tension state (a drive) that motivates an organism to
satisfy the need
Drive-reducing
behaviors
(eating, drinking)
Need
(e.g., for
food, water)
Drive
(hunger, thirst)
12. Types of Motivation
• Intrinsic Motivation: Motivation coming from
within, not from external rewards; based on
personal enjoyment of a task
• Extrinsic Motivation: Based on obvious
external rewards, obligations, or similar
factors
13. Motivation to Learn
• Human participants in a study are intrinsically
motivated to please the experimenter:
– Prove their proficiency at the task
– Maintain attention and ‘interest’
• Motivation effects
– amount of time devoted to the material
– degree of attention devoted to the material
15. Theories of Emotion
Does your heart pound because
you are afraid…or are you afraid
because you feel your heart
pounding?
16. Facial-Feedback Hypothesis
• The Facial EMG
– Electromyograph (EMG)
– Electrodes placed on the
face record activity in
various muscles
17. Schachter’s Two-Factor
Theory of Emotion
To experience
emotion one
must:
be physically
aroused
cognitively
label the
arousal
Cognitive
label
“I’m afraid”
Fear
(emotion)
Sight of
oncoming
car
(perception of
stimulus)
Pounding
heart
(arousal)
18. The Cognitive Component
Dimensions of Appraisal
• Cognitive dimensions closely linked to
emotion:
– Pleasantness: Is event enjoyable?
– Attention: Is one focused on event?
– Agency: Does one believe he/she is in control?
– Certainty: How clear is situation and is outcome
predictable?
19. James-Lange
Theory of Emotion
Experience of emotion is awareness of
physiological responses to emotion-arousing
stimuli
Fear
(emotion)
Pounding
heart
(arousal)
Sight of
oncoming
car
(perception of
stimulus)
20. Cannon-Bard
Theory of Emotion
Emotion-arousing
stimuli simultaneously
trigger:
physiological responses
subjective experience
of emotion
Sight of
oncoming
car
(perception of
stimulus)
Pounding
heart
(arousal)
Fear
(emotion)
24. Two Dimensions of Emotion
Positive
valence
Negative
valence
High
arousal
Low
arousal
pleasant
relaxation joy
sadness
fear
anger
25.
26. Arousal and Performance
Performance
peaks at lower
levels of
arousal for
difficult tasks,
and at higher
levels for easy
or well-learned
tasks
27. Patterns of Arousal: the
Polygraph
measures several of the
physiological responses
accompanying emotion
perspiration
cardiovascular
breathing changes
Relevant > Control Lie