1. Benchmarking
Bedpan Pontoon With Disposal Bags
Strengths:Use of the bed, Minimal Patient movement, Easy
disposal
Weaknesses:Cold, Hard, Uncomfortable, Spills easily, Requires
assistance, Hard to clean
Price:$10
Value:The key value is that the patient need not get up out of
bed to use the w ashroom
Target Market:Primarily targets seniors and acute care
inpatients
Competitor Level:Direct Competitor, Highest threat
Stainless Steel Bedpans
Strengths:autoclavable, 500 lb w eight capacity, easy to clean
Weaknesses:cold, Hard
Price:$31.24
Value:easy to clean, longer product life, support more w eight, eliminate
bacteria grow th.
Target Market:Primarily targets seniors and acute care inpatients
Competitor Level:Direct Competitor, Highest threat
AliMed Bed Pan
Strengths:Extra low profile, easy to get the patient on, anti-spill,comfort, fit
all people size
Weaknesses:caregiverhas to hold it close to them, hard to clean
Price:$25.75
Value:This is arguably the most comfortable bed pan ever. Low profile bed
pan fits people of all sizes. The flat seating area is comfortable and forms
an anti-splash lip. It is strong, durable, reusable and fully autoclavable.
Target Market:Primarily targets seniors and acute care inpatients
Competitor Level:Direct Competitor, Highest threat
SaniChaise Bedpan
Strengths:Broad flat top good for sitting a w hile in the w heelchair, Wider
Design, disposable Plastic bag, Easier to store and less expensive.
Weaknesses:?

2. Price:$14.99
Value:No more backinjuries lifting or rolling heavy patients. The design does the w orkby holding the bedpan in place w hile
the bed is raised, automatically positioning the patient on top of the pan w ith no effort to caregivers.
Target Market:Primarily targets seniors and acute care inpatients
Competitor Level:Analog Competitor, Highest threat
MediChoice Bedpans
Strengths:deep reservoir, Rolled reinforced edges, Saddle-style design
Weaknesses:glue edge make this hard to clean
Price:$2.55
Value:a large surface area to evenly distribute w eight and are mobile w hen placed
under patients. The bedpans have a deep reservoir, which is designed to prevent
spillage
Target Market:Primarily targets seniors and acute care inpatients
Competitor Level: Direct Competitor, Highest threat
MediChoice Bedpans
Strengths:tapered front and loop handle for easy positioning
Weaknesses:Hard to clean, uncomfortable, shallow
Price:$1.77
Value:Can be used for patients recovering fromsurgery
Target Market:Primarily targets seniors and acute care inpatients
Competitor Level: Direct Competitor, low threat
Depends Underwear
Strengths:Quickdisposal
Weaknesses:Loss of patient dignity, Spillage
Price:$15 - $30
Value:The key value is that they are very quickto dispose, therefore no
clean up
Target Market:Primarily Seniors
Competitor Level:Analog competitor, medium threat

3. Attends Breathable Briefs Extra Absorbent
Strengths:Boasts comfort, breathability, and absorbency. Best approximates regular underwear
Weaknesses:Embarrassing to w ear
Price:$1.10/each ($66.00 box set)
Value:Provides the patient w ith the comfort and familiarity of natural underw ear
Competitor Level:Analog Competitor, medium threat
Drive Medical Deluxe Bariatric
Drop-Arm Commode
Strengths:Easy-to-release armmechanism, Large, durable snap-on seat,
Pail easily slides, w eight capacity of 1000 pounds.
Weaknesses:shame to be saw , smell.
Price:$109.64
Value:Able to w ithstand a w eight capacity of 1000 pounds, this heavy-duty
bariatric commode by Drive Medical is designed w ith the extra space and
comfort you need. Featuring a deeper and w ider seat as w ellas padded arms
and backrest this commode is great for everyday use. The armrests provide a
comfortable place to rest on w hen sitting and indicate a safe place to grab,
making sitting and standing easier. For consumers using a w heelchair the
tool free drop arms makes lateral transfer to and fromthis commode easy
and safe. The grey pow der coated steelconstruction providesstrength, and
comes complete w ith an extra-large commode bucket that can be removed.
Competitor Level:Indirect Competitor, medium threat
Mobile Commode Chair
Strengths:adjustable seat height, using the chair or over a standard toilet,
assistance to help the user to sit dow n and stand, High backseat provides
comfort and support for transport and toileting, detachable footrest, Four
locking casters that allow the user to feelsafe.
Weaknesses:not good for people that have mobility issues, expensive, over
complex.
Price:$680.15
Value:Mobile Commode Chair by Ergoactives is a multifunctional chair
designed w ith the end-user in mind. It has adjustable seat height and
included commode pail that provides the patient or end-user w ith the option
to toilet using the chair or over a standard toilet. This integrated safe spring
mechanism offersassistance to help the user to sit dow n and stand after
hygiene care has been completed. This Commode Chair is w aterproof and
may be used in the show er.
Competitor Level:Indirect Competitor, medium threat
Portable Commode
Strengths:More comfortable, Independence, No Spillage

4. Weaknesses:For those w ho are not bed ridden
Price:$70 - $250
Value:The key value is that the user need not riska fall w hile going to the w ashroom, and instead use the commode at their
bedside
Competitor Level:Indirect Competitor, medium threat
Drive Medical Combination Padded Seat Transfer
Bench with Commode
Strengths:Combines transfer bench and commode, lightw eight Aluminum A-
frame, comfortable cushioned seat and backrest, adjustable Height, pinch-free
cover, No exposed hardware
Weaknesses:cushioned seat and backrest are hard to clean, medical design
shame to saw by others
Price:$97.98
Value:This versatile product fromDrive Medical combines a transfer bench and a
commode into one. Its comfortable cushioned seat and backrest and 1" aluminum-
frame construction provide comfort and stability. The seat's backadjusts tool-free
for your convenience, while extra large suction cups provide added safety.
Competitor Level:Indirect Competitor, medium threat
Reusable Portable Male Comfort Fit Advantage Urinal
System
Strengths:Urine rapidly drains from urinal into a 2-liter collection bag w ith one-
w ay valve, Reduces falls, caregiver workload, odor, brief use and infections,
COMFORT MALE FIT model is portable, Re-useable, easy to clean.Unique
padded rim creates a better seal.
Weaknesses:Only for urination
Price:$34.99
Value:urine rapidly drains from the urinal. Having an empty urinal
throughout the night greatly reduces trips to the bathroom, falls,
caregiver burnout, spills, linen changes and infections. This system is designed for continent men with the
ability to sense the need to urinate. Advantage Urinal Systems allows the individual and their caregiver
increased rest and sleep. Every Advantage Urinal System Model has been designed to save time and money
while promoting independence and dignity. This System is easy and comes ready to use. Follow tips on the
included packaging for best results.
Competitor Level:Analog Competitor, medium threat
Uriwell Unisex Personal Toilet Portable Urinal
Strengths:Fully adjustable urinal can be bent and shaped, Personal urinal has a unisex adapter,
SO EASY TO STORE, CONVENIENT MEASURING
Weaknesses:Only for urination

5. Price:$19.99
Value:allow s you to answer nature's calldiscreetly at home or on the go, good design
Competitor Level:Analog Competitor, medium threat
Mansfield Stay Safe Female Urinal
Strengths:Handheld, less spilling, graduated for caretaker measurement
Weaknesses:Only for urination
Price:$15
Value:The key value is that the user can hold on to the device w hile they use it, giving them
more control
Competitor Level:Analog Competitor, medium threat
Women Camping Urinal
Strengths:No need to sit, Maintain your privacy and banish bare bottoms, flicked dry
Weaknesses:Only for urination
Price:$15
Value:The key value is that the user can hold on to the device w hile they use it, giving
them more control
Competitor Level:Analog Competitor, medium threat
Table 1: Best in Class Feature Set
https://webbertraining.com/files/library/docs/372.pdf
http://www.pattersonmedical.ca/app.aspx?cmd=get_sections&id=57440