Tired of low outreach response and conversion rates when link building? Outreach is the cornerstone of any link building campaign and we want to help you make yours a success! We will be sharing link building outreach best practices and in-house tips and tricks. Join Colin Eggleston, Marketing Events Coordinator and a guest link building expert, as they explore the cutting edge tactics that our very own link building team uses every day.

1. Page One Power Webinar
Link Building Live!
OUTREACH

2. Today’s Panel
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3. Colin Eggleston
Marketing Events Coordinator
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@djcolinsick

4. Kyle Ochsner
Link Building Expert
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5. Ben Allen
Link Building Expert
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@allen24ben

6. Question & Answer
Submit your question(s) throughout
the presentation by using the
control panel Questions tab.

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Link Building Live!
“If you want to make an apple pie from
scratch, you must first create the
universe.”
~Carl Sagan

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What it takes to build a link.
Section 1: Linkable Assets
Section 3: Outreach
Section 2: Site Prospecting

9. You’ve got mail. (Outreach skills)
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10. Metrics:
#emails sent
#in communication
#follow ups
#conversions
#dead/never responded
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11. Choosing the right CRM (or no CRM) for
you.
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12. BuzzStream or Google sheets?
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13. What about conversion rates?
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14. Hey, what about using templates?
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15. Finding contact info. Finding the RIGHT
person to contact.
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Example: http://socialnomics.net/

16. Think beyond email (social media, forum
message, blog comment, etc.)
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17. Crafting the perfect subject line
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18. You must ADD value in every outreach
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19. Short? Long? Be clear.
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20. Don’t forget to follow up. (without
spamming)
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21. It pays to negotiate
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22. Turning a “no” into a “yes”
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23. It’s about building relationships, y’all
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24. Takeaway 1: Add value
Takeaway 2: Find the right contact
Takeaway 3: Be concise and clear
Takeaway 4: Follow up!
Takeaway 5: Relationships first
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25. Poll Question!
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26. Question & Answer
Submit your questions now by using the
Questions tab on your control panel.
*all images courtesy of Unsplash.com or wikimedia commons unless otherwise noted

27. Parting Thoughts
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28. info@pageonepower.com / @pageonepower / 208-229-7046