2. Council Strategic Plan – Strategy Discussion
Objectives of Item
Review Work Completed to Date
Overview of Strategy
Discussion of Policy Implications and Strategy Parameters
Next Steps (Continued Implementation of Policy Action Plan,
Economic Development Master Plan, Departmental
Business/Service Plans, Budget Development)
Seeking any Additional Council Input
3. Council Strategic Plan – Strategy Discussion
Work Completed to Date
Strategic Plan 2012 Update –
October
Policy Plan of Work –
November
Staff Implementation of
Council Strategies – October
and on-going
Staff Assessment of
Implementation of Strategies
for Quarterly Report –
November and on-going
5. How will we support a diverse growing economy?
Support expansion of “consumer-oriented” economy – retail,
restaurant, and services
Protect major economic assets from incompatible encroachments
– Easterwood airport, TAMU, BioCorridor
Support diversification of “consumer-oriented” economy –
tourism, regional athletic events, regional medical center, etc
Expand diversification efforts into bio-technology
Plan for and invest in infrastructure, facilities, services,
personnel, and equipment necessary to meet projected needs
and opportunities
Keep property tax rates as one of the lowest in State for
comparable size cities
Maintain competitive utility rates
Ensure regulations and standards consider impacts on
businesses
Protect properties from crime and property damage
Ensure adequate land is available and serviceable for economic
needs and opportunities
Maintain relationship with local and regional economic partners
Share information and communicate with citizens and businesses
about economic conditions through various media outlets
5
6. Overview of Strategy
Support diversification of “consumer-oriented” economy –
tourism, regional athletic events, regional medical center, etc
Key component of City’s economic development strategy has
been to “attract” outside dollars into local economy
Primary tactics/actions have been oriented toward retail
Recruitment
Marketing
Incentive Policies
Strategy revised to diversify other means to attract outside
dollars
Events and tourism (Duck Jam, World Fest, etc)
Regional athletic events (Soccer and Softball tournaments, Junior College
Bowl Game, etc)
Regional medical center(Medical District Master Plan)
7. Policy Implications & Strategy Parameters
Support diversification of “consumer-oriented” economy –
tourism, regional athletic events, regional medical center, etc
Policy Implications
Agree/Disagree with Strategy?
Context With Other Strategies (Regional Economic Development Partners, Job
Creation Strategies, etc)
Strategy Parameters
Budgetary Considerations (use of HOT funds, use of general funds, other)
Incentive Considerations (Administrative incentives, in-kind incentives, financial
incentives, other)
Role Considerations (Lead, Supporting, other)
8. Next Steps
Support diversification of “consumer-oriented” economy –
tourism, regional athletic events, regional medical center, etc
Actions via Departmental Business/Service Plans
Budget
Economic Development Master Plan
Strategic Plan
Continued Implementation of Strategies – On-going
Continued Refinement of Strategies (Policy Workshops with
Council) – January/February
Quarterly Reports/Annual Update – January/March
Budget Development
Remind them plan adopted in October following months of work by Council and staff. Six Strategic Initiatives – ReviewPlan approved with understanding further work on specific strategiesNovember – Council identified specific strategies – Policy Plan of Work (mention unsuccessful efforts at scheduling Council workshops in November and DecemberInformation is used for development of tactics/actions, budget preparation, and further planning – for example tonight we will talk about linkage to Economic Development Master Plan
One of six strategic initiatives
Each strategic initiative has a Council stated goal – review goalEach strategic initiative has a series of Council/staff developed strategies deployed to achieve goalEach strategy is implemented via detailed tactics/actions detailed in departmental business/service plansNote that with this initiative there were 4 specific strategies identified for further policy discussion and/or parameter definitionNote that tonight we will be speaking only on City’s efforts at diversifying consumer-oriented economyOthers will be discussed at a later date
A key component – but not only component (also consider job creation and increased property tax base) Each component have there own unique policy considerations and parametersOverarching strategy is to attract outside dollarsTraditionally, focus has been on retailers (who we recruit, who we incent, etc)Effort is to diversify but still attract dollarsFocus on events and tourism, regional athletic events, and regional medicalEvents and tourism – attract people and keep them here to spend moneyRegional athletics sameRegional medical attract people here to address their health and wellness needs and spending $ in local economyAll of these (retailers, events, athletics, and medical) allow us to be “bigger” than we are – for example if we are a regional medical center (i.e., serving a market much larger than our 97,000, then we get both the economic benefits but also the facilities and doctors that are generally only available to a larger city – residents benefit twice
Verify that this is the general strategyRecognize that there are related components that will still need to be discussed at later workshops (such as how this fits in with our other ED partners (this is actually one of the strategies identified for further refinement)Recognize that again, this is only one component, but an important one, and is not in place of job creation and enhanced property taxesRecognize that the strategy has acceptable bounds or parameters (understanding where Council is on these will help use a great deal in the development of the economic development master plan)Discuss use of HOT funds – what is our recommendation here?Discuss use of general funds – what is our recommendation?Other funding considerations/parameters?What about incentives? What are our recommendations here?What should our role be? Again, what are our recommendations here?
Next steps include using the information provided tonight as we begin updates of the Dept business/service plansAs we begin the development of the FY13 budgetMost especially as we begin the development of the economic development master plan – talk about scheduleAs for the strategic plan…..Staff will continue to carry out the identified strategiesNeed to schedule additional workshops to complete discussion of strategiesQuarterly report on successful deployment of strategies forthcoming in January or FebruaryAnnual Update meeting (really a final check on the plan as adopted in October and refined through workshops this time) in MarchBudget development – already underway but in earnest in Spring using the results of the annual update and the previous strategy discussions