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Copyright 2014 – Drone Analyst | 1 
THE ECONOMICS OF AN SUAS BUSINESS PRACTICE 
An overview of 
business models and what it takes to be profitable 
UAS Mapping 2014 
Reno 
October 21, 2014 
Presented by: 
Colin Snow 
CEO and Founder
Copyright 2014 – Drone Analyst | 2 
Research 
Not again! 
Source: @QuantamPirate
Copyright 2014 – Drone Analyst | 3 
Topics 
1. 
Evaluation and integration planning 
2. 
UAS ‘system’ 
3. 
Aircraft 
4. 
ROI case study: measuring stockpiles 
Can I make money? 
If so, how much?
Copyright 2014 – Drone Analyst | 4 
Enterprise planning 
1. 
Have a clear business case 
2. 
Introduce governance and stakeholder management 
3. 
Anticipate problems 
4. 
Draw up a solid business change program 
User adoption 
Review practices 
Training 
Immediate coaching post implementation 
Review the measures and metrics 
5. 
Partner with an implementation expert
Copyright 2014 – Drone Analyst | 5 
What’s your plan? 
1. 
Concept –define the mission and an enterprise solution 
2. 
Requirements –perform financial assessments, develop RFP 
3. 
Acquisition –build, buy, lease? 
4. 
Integration –define the business process, data engineering, testing, and training 
5. 
Production –deploy and manage feedback requirements 
6. 
Maintenance –manage operations and the asset life-cycle 
Concept 
Requirements 
Acquisition 
Integration 
Production 
Maintenance 
Start here
Copyright 2014 – Drone Analyst | 6 
Business process 
Specifies area, flight time, resolution 
Site analysis, Route and waypoints, Weather check 
Map over X km2, Download images and telemetry file 
Load into software, Generate point-cloud measurements 
Send files ftp or cloud app 
Customer Demand 
Mission Planning 
Flight 
Processing 
Delivery
Copyright 2014 – Drone Analyst | 7 
UAS ‘system’ considerations 
1. 
Aircraft (see example next slide) 
2. 
Sensor / payload 
3. 
Ground control station 
4. 
Communication systems 
5. 
Pilot and crew 
6. 
Regulations 
Safety 
Operational risk 
System deployment risk 
Privacy / data management 
Security
Copyright 2014 – Drone Analyst | 8 
Multirotor
Copyright 2014 – Drone Analyst | 9 
Fixed wing
Copyright 2014 – Drone Analyst | 10 
Aircraft comparison 
CATEGORY 
MULTIROTOR 
FIXED WING 
Types 
Quadcopter, Hexacopter, 
Octocopter, Y-6,X-8 
Small, Mid-size 
Features 
VTOL 
Hand launch, ground launcher 
Construction 
Aluminum,carbon fiber, plastic 
Wood, foam, carbon fiber,plastic, fiberglass 
Propulsion 
Electric 
Electric,liquid fuel 
Advantages 
Portability 
Range 
Size 
14 –45” 
30 –106” 
Weight(+ payload) 
< 25lbs. 
< 15lbs. 
Cost range 
RTF Model: $1 –$10K 
RTF Model: $1.5-$5K 
Enterprise: $15K -$60K 
Enterprise: $12 -$60K
Copyright 2014 – Drone Analyst | 11 
Limitations 
Most aircraft 
are not waterproof 
Operate properly in 
winds speeds below 20 knots 
Battery range; maximum 40 minutes aloft 
Little or no 
onboard computer operating capacity 
400 
ft. max, VLOS, regulations pending
Copyright 2014 – Drone Analyst | 12 
Case study 
Subsidiary of Noble Group 
Frances Creek Mine, Northern 
Territory, Australia 
Haematite 
IronOre -1.6 Million tons per acre 
Product Railed 180 KM to Darwin 
for Shipping 
Source: http://www.slideshare.net/informaoz/darryn-dow
Copyright 2014 – Drone Analyst | 13 
Product pad 
Source: http://www.slideshare.net/informaoz/darryn-dow
Copyright 2014 – Drone Analyst | 14 
Return 
Platform selection 
-Multirotorvs. Fixed Wing 
Autonomous flight preference 
Initial quotations varied between 
AU $45K - $100K 
Comparison 
-GPS Rover –AU $50K, Scanner -$240k 
Cost of purchase, training, certification 
–AU $57K 
Cost benefit 
–EOM reduced from 100 to 12 hours 
Return on investment 
–10 months 
Source: http://www.slideshare.net/informaoz/darryn-dow
Copyright 2014 – Drone Analyst | 15 
Thank you 
Learn more: 
Vendor analysis 
Research and insight to make critical investment decisions 
http://droneanalyst.com
Copyright 2014 – Drone Analyst | 16 
© 2014 Drone Analyst. All rights reserved. 
No part of this publication may be reproduced or transmitted in any form or for any 
purpose without the express permission of Drone Analyst. 
Drone Analyst products and services mentioned herein as well as their respective 
logos are trademarks of Drone Analyst. 
These materials are provided by Done Analyst for informational purposes only, 
without representation or warranty of any kind, and Drone Analyst shall not be liable for errors or omissions with respect to the materials. 
In particular, Drone Analyst has no obligation to pursue any course of business 
outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and Drone Analyst strategy and possible future developments, products, and/or research directions are all subject to change and may be changed by Drone Analyst at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, research notes, or web content.

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Economics of Small UAS in a GIS Business Practice

  • 1. Copyright 2014 – Drone Analyst | 1 THE ECONOMICS OF AN SUAS BUSINESS PRACTICE An overview of business models and what it takes to be profitable UAS Mapping 2014 Reno October 21, 2014 Presented by: Colin Snow CEO and Founder
  • 2. Copyright 2014 – Drone Analyst | 2 Research Not again! Source: @QuantamPirate
  • 3. Copyright 2014 – Drone Analyst | 3 Topics 1. Evaluation and integration planning 2. UAS ‘system’ 3. Aircraft 4. ROI case study: measuring stockpiles Can I make money? If so, how much?
  • 4. Copyright 2014 – Drone Analyst | 4 Enterprise planning 1. Have a clear business case 2. Introduce governance and stakeholder management 3. Anticipate problems 4. Draw up a solid business change program User adoption Review practices Training Immediate coaching post implementation Review the measures and metrics 5. Partner with an implementation expert
  • 5. Copyright 2014 – Drone Analyst | 5 What’s your plan? 1. Concept –define the mission and an enterprise solution 2. Requirements –perform financial assessments, develop RFP 3. Acquisition –build, buy, lease? 4. Integration –define the business process, data engineering, testing, and training 5. Production –deploy and manage feedback requirements 6. Maintenance –manage operations and the asset life-cycle Concept Requirements Acquisition Integration Production Maintenance Start here
  • 6. Copyright 2014 – Drone Analyst | 6 Business process Specifies area, flight time, resolution Site analysis, Route and waypoints, Weather check Map over X km2, Download images and telemetry file Load into software, Generate point-cloud measurements Send files ftp or cloud app Customer Demand Mission Planning Flight Processing Delivery
  • 7. Copyright 2014 – Drone Analyst | 7 UAS ‘system’ considerations 1. Aircraft (see example next slide) 2. Sensor / payload 3. Ground control station 4. Communication systems 5. Pilot and crew 6. Regulations Safety Operational risk System deployment risk Privacy / data management Security
  • 8. Copyright 2014 – Drone Analyst | 8 Multirotor
  • 9. Copyright 2014 – Drone Analyst | 9 Fixed wing
  • 10. Copyright 2014 – Drone Analyst | 10 Aircraft comparison CATEGORY MULTIROTOR FIXED WING Types Quadcopter, Hexacopter, Octocopter, Y-6,X-8 Small, Mid-size Features VTOL Hand launch, ground launcher Construction Aluminum,carbon fiber, plastic Wood, foam, carbon fiber,plastic, fiberglass Propulsion Electric Electric,liquid fuel Advantages Portability Range Size 14 –45” 30 –106” Weight(+ payload) < 25lbs. < 15lbs. Cost range RTF Model: $1 –$10K RTF Model: $1.5-$5K Enterprise: $15K -$60K Enterprise: $12 -$60K
  • 11. Copyright 2014 – Drone Analyst | 11 Limitations Most aircraft are not waterproof Operate properly in winds speeds below 20 knots Battery range; maximum 40 minutes aloft Little or no onboard computer operating capacity 400 ft. max, VLOS, regulations pending
  • 12. Copyright 2014 – Drone Analyst | 12 Case study Subsidiary of Noble Group Frances Creek Mine, Northern Territory, Australia Haematite IronOre -1.6 Million tons per acre Product Railed 180 KM to Darwin for Shipping Source: http://www.slideshare.net/informaoz/darryn-dow
  • 13. Copyright 2014 – Drone Analyst | 13 Product pad Source: http://www.slideshare.net/informaoz/darryn-dow
  • 14. Copyright 2014 – Drone Analyst | 14 Return Platform selection -Multirotorvs. Fixed Wing Autonomous flight preference Initial quotations varied between AU $45K - $100K Comparison -GPS Rover –AU $50K, Scanner -$240k Cost of purchase, training, certification –AU $57K Cost benefit –EOM reduced from 100 to 12 hours Return on investment –10 months Source: http://www.slideshare.net/informaoz/darryn-dow
  • 15. Copyright 2014 – Drone Analyst | 15 Thank you Learn more: Vendor analysis Research and insight to make critical investment decisions http://droneanalyst.com
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