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Comarch Smart City concept: How to design and build a Smart City

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Comarch Smart City concept: How to design and build a Smart City

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Description

What are the building blocks of a Smart City conceptualized and designed by Comarch? Where can such 'smart' applications be applied? What does the architecture of Comarch Smart City look like?

Transcription

  1. 1. 1
  2. 2. Agenda Definitions-Structure-Contexts-Examples- Digits
  3. 3. EVOLUTION AND / OR (?) CREDIBILITY
  4. 4. EVIBILITY (well that word really exists == necessity)
  5. 5. MISSING ENTITY Define identity within the mobile ecosystem Why naming each platform as a Smart City Thingy ?
  6. 6. DEFINITION-S An art of transferring the information from sender to recipient and backwards by using geospatial data
  7. 7. SMART CITY TOO GENERIC Well, We noticed that ‘Smart City’ definition is : a big bucket that aggregates everything that is new too generic for end users not flexible (closing into one definition)
  8. 8. Comarch LBS Smart Area Smart City Airport (Not Airlines) Malls, Galleries District (Like Brera) Region (like Ski Resorts) Public Areas related with Transport
  9. 9. Location Based Services LBA LBM LBC LBE
  10. 10. Location Based Services General class of computer program-level services that use location data to control features
  11. 11. a new way of forming Loyalty programs to encourage customers to continue to shop at or use the services of businesses associated in particular location LBC LBE Location Driven Communication of informing customers around any nearby activity happening during ‘here and now’.
  12. 12. Comarch LBS a.k.a Smart City Not an ordinary tool Solution Structure
  13. 13. Directories Reviews and Reco’s Typical LBS Deals Fulltext search tools with keywords Like / Dislike pages iBeacon assisted communication (events, info, notifications, Precision and Proximity Categorized events with types of business business (Services Directory) Automated and intelligent Can trigger chain of events/offers thanks Gives rewards and offers just Partner pages and pins with Recommendation engine will will push more of categories Notifications (Push) Dashboard notifications Tailored nearby deals (Inside/Outside) Local business exposed with Customer time spent = quality of service Can generate vouchers for accessing the particular events of any type Will push more deals of Customer’s selection Keep it for later (favorites) Service acceptance process Turns activities into rewards,
  14. 14. 10 Unique Elements Can be configured as LBS Mediator to expose 3rd party services Dictionaries – any working platform (generic, can be adjusted to any kind of environment) Rules engine to mix offers/events/information/loyalty/communication through LBS Beacons/iBeacons support as a new channel to trigger actions Context Aware Proximity Mechanisms to react on user activity Precision Marketing with Prediction Mechanisms Loyalty Programs Support (can trigger instant rules, or cumulative just for visiting into the stores) Gamification Support Fast deployment and adjustment (layout separation)
  15. 15. Now when all set, just navigate (the 10th) Trip planner + Google Maps Indoor Navigati on
  16. 16. The Platform brokering can be defined purchasing location data from one party and selling to others (content and application providers). A broker is a party that arranges transactions between a buyer and a seller, and gets a commission when the deal is executed. Applications Enabler
  17. 17. Contexts A Shared Space
  18. 18. When talking Keywords Customer & Partner Portals Mobile Proximity & Mobile Events Systems Security Payments IoT Big Data, Enablers Transportation & Navigation Loyalty Gamification Campaigns Keywords to remember Business Intelligence
  19. 19. Building Blocks
  20. 20. CUSTOMER PARTNER BACK OFFICE Comarch LBS Applications MOBILE APPLICATION WEB PORTAL COMMUNICATION CHANNELS B2P PORTAL BEACONS LBS MANAGEMENT BEACONS NETWORK MANAGEMENT ENGAGEMENT MANAGEMENT BI TOOLS BUSSINES INTELIGENCE
  21. 21. LOGICAL ARCHITECTURE Customer Profiles Partners LBA and LBS Rules Challenges Coupons, Lotteries, other Marketing Actions Events processor Communication Billing Products and Plans Guidance Backend LBS Broker APIGuidance Timetables Route Planner Geolocation IoT Management BI Behavioral Data Gamification Tools Billing, KPI, ROI Beacon Management Partner Dashboard (Web, Mobile) Partner Portal Contact Center Business Administration Engagement LBS / LBA LBSCoreIoTModuleDedicated Transportation data Customer Portal (CMS) NavigationUser Frontend Administration CMS Management Mobile
  22. 22. Contexts by Ewa Sieniawska
  23. 23. Environment implementation examples RESTAURANTS AIRPORTS SHOPPING MALLS MUSEUMS STORES STADIUMS
  24. 24. Digits do not lie
  25. 25. Location-based advertising will jump to over *8.5 Billon U.S dollars, the reason, location adds relevance! This increase will be a larger piece of the pie, a total of 32.8% of all mobile phone advertising. By 2017 Location- based advertising and marketing will represent around 1% ad spend for all advertising. (Berg Insight)
  26. 26. •70% consumers are ok with ads •70% searches lead to action within one month •91% of smartphone owners carry it nearby 24hrs/7days
  27. 27. % More mobile customers will likely react to : •26% tailored push messages • 22% promotions related to location • 21% promotions that are contextually relevant to what they are doing • 14% data sent at the right time • 7% to attention grabbing phrases
  28. 28. • 50% mobile searches end with purchase • Avg. Response time to email = 90 mins, to push message = 90 seconds • 10x mobile coupons , 10x redemption over traditional • 46% consumers will not return to page, or app. That did not display properly
  29. 29. „Conversion Rate Optimisation and Marketing Automation will increase in investment since these are about process and improving performance, so they can potentially offer lower risk returns than other marketing activities.”
  30. 30. Thanks!

Description

What are the building blocks of a Smart City conceptualized and designed by Comarch? Where can such 'smart' applications be applied? What does the architecture of Comarch Smart City look like?

Transcription

  1. 1. 1
  2. 2. Agenda Definitions-Structure-Contexts-Examples- Digits
  3. 3. EVOLUTION AND / OR (?) CREDIBILITY
  4. 4. EVIBILITY (well that word really exists == necessity)
  5. 5. MISSING ENTITY Define identity within the mobile ecosystem Why naming each platform as a Smart City Thingy ?
  6. 6. DEFINITION-S An art of transferring the information from sender to recipient and backwards by using geospatial data
  7. 7. SMART CITY TOO GENERIC Well, We noticed that ‘Smart City’ definition is : a big bucket that aggregates everything that is new too generic for end users not flexible (closing into one definition)
  8. 8. Comarch LBS Smart Area Smart City Airport (Not Airlines) Malls, Galleries District (Like Brera) Region (like Ski Resorts) Public Areas related with Transport
  9. 9. Location Based Services LBA LBM LBC LBE
  10. 10. Location Based Services General class of computer program-level services that use location data to control features
  11. 11. a new way of forming Loyalty programs to encourage customers to continue to shop at or use the services of businesses associated in particular location LBC LBE Location Driven Communication of informing customers around any nearby activity happening during ‘here and now’.
  12. 12. Comarch LBS a.k.a Smart City Not an ordinary tool Solution Structure
  13. 13. Directories Reviews and Reco’s Typical LBS Deals Fulltext search tools with keywords Like / Dislike pages iBeacon assisted communication (events, info, notifications, Precision and Proximity Categorized events with types of business business (Services Directory) Automated and intelligent Can trigger chain of events/offers thanks Gives rewards and offers just Partner pages and pins with Recommendation engine will will push more of categories Notifications (Push) Dashboard notifications Tailored nearby deals (Inside/Outside) Local business exposed with Customer time spent = quality of service Can generate vouchers for accessing the particular events of any type Will push more deals of Customer’s selection Keep it for later (favorites) Service acceptance process Turns activities into rewards,
  14. 14. 10 Unique Elements Can be configured as LBS Mediator to expose 3rd party services Dictionaries – any working platform (generic, can be adjusted to any kind of environment) Rules engine to mix offers/events/information/loyalty/communication through LBS Beacons/iBeacons support as a new channel to trigger actions Context Aware Proximity Mechanisms to react on user activity Precision Marketing with Prediction Mechanisms Loyalty Programs Support (can trigger instant rules, or cumulative just for visiting into the stores) Gamification Support Fast deployment and adjustment (layout separation)
  15. 15. Now when all set, just navigate (the 10th) Trip planner + Google Maps Indoor Navigati on
  16. 16. The Platform brokering can be defined purchasing location data from one party and selling to others (content and application providers). A broker is a party that arranges transactions between a buyer and a seller, and gets a commission when the deal is executed. Applications Enabler
  17. 17. Contexts A Shared Space
  18. 18. When talking Keywords Customer & Partner Portals Mobile Proximity & Mobile Events Systems Security Payments IoT Big Data, Enablers Transportation & Navigation Loyalty Gamification Campaigns Keywords to remember Business Intelligence
  19. 19. Building Blocks
  20. 20. CUSTOMER PARTNER BACK OFFICE Comarch LBS Applications MOBILE APPLICATION WEB PORTAL COMMUNICATION CHANNELS B2P PORTAL BEACONS LBS MANAGEMENT BEACONS NETWORK MANAGEMENT ENGAGEMENT MANAGEMENT BI TOOLS BUSSINES INTELIGENCE
  21. 21. LOGICAL ARCHITECTURE Customer Profiles Partners LBA and LBS Rules Challenges Coupons, Lotteries, other Marketing Actions Events processor Communication Billing Products and Plans Guidance Backend LBS Broker APIGuidance Timetables Route Planner Geolocation IoT Management BI Behavioral Data Gamification Tools Billing, KPI, ROI Beacon Management Partner Dashboard (Web, Mobile) Partner Portal Contact Center Business Administration Engagement LBS / LBA LBSCoreIoTModuleDedicated Transportation data Customer Portal (CMS) NavigationUser Frontend Administration CMS Management Mobile
  22. 22. Contexts by Ewa Sieniawska
  23. 23. Environment implementation examples RESTAURANTS AIRPORTS SHOPPING MALLS MUSEUMS STORES STADIUMS
  24. 24. Digits do not lie
  25. 25. Location-based advertising will jump to over *8.5 Billon U.S dollars, the reason, location adds relevance! This increase will be a larger piece of the pie, a total of 32.8% of all mobile phone advertising. By 2017 Location- based advertising and marketing will represent around 1% ad spend for all advertising. (Berg Insight)
  26. 26. •70% consumers are ok with ads •70% searches lead to action within one month •91% of smartphone owners carry it nearby 24hrs/7days
  27. 27. % More mobile customers will likely react to : •26% tailored push messages • 22% promotions related to location • 21% promotions that are contextually relevant to what they are doing • 14% data sent at the right time • 7% to attention grabbing phrases
  28. 28. • 50% mobile searches end with purchase • Avg. Response time to email = 90 mins, to push message = 90 seconds • 10x mobile coupons , 10x redemption over traditional • 46% consumers will not return to page, or app. That did not display properly
  29. 29. „Conversion Rate Optimisation and Marketing Automation will increase in investment since these are about process and improving performance, so they can potentially offer lower risk returns than other marketing activities.”
  30. 30. Thanks!

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