LinkedIn and Networking Event

1. Welcome to COMM 202
T26&33
Tutorial 6
Week 8: Networking/LinkedIn
Austin Smith Disconnect from technology please

2. Breathing Exercise

3. “Between stimulus and response
there is a space. In that space is
our power to choose our
response. In our response lies
our growth and our freedom”
Viktor Frankl
Opening Lesson

4. Today’s Key Learning's
Agenda
LinkedIn Profiles
Networking Event Prep & Etiquette
Action Items
TA Feedback

5. TA Feedback

6. 1. TA Feedback
Start
 More individual feedback
 More availability of Office Hours with just the TA
Stop
 Going too fast – go a bit slower
Continue
 Breathing Exercise & Quotes
 Bringing energy to the class
 Tutorial slides
 Playing music at the start of tutorials
 Group work & encourage participation
 48 hour e-mail responses

7. LinkedIn Profiles

8. • LinkedIn is social!
– Be personable , speak in first person, show your personality
– Follow influencers, share articles, engage with the community
through posts and updates – the more you engage the more
likely people will find your profile.
• LinkedIn is all about you!
– Your profile is tailored to your professional brand instead of
to a company
– Include broader experiences, projects, skills, and interests in a
variety of formats
Linkedin profile vs. resumes

9. • Turn off “Notify your network” when making many
small changes
• Don’t mark a connection request as “I Don’t Know”
unless they are negatively impacting you
– After too many IDK’s, LinkedIn will ban them from
the network
Found on the right
side of your profile
under “Who’s Viewed
your Profile?”
Before we start …

10. Key
Elements
of your
profile
1. Professional
taken headshot
2. Attention Getting Headline2. Attention Getting Headline
3. Complete Experiences
4. Connections, Contact Info, Customized URL
6. Clear call to action so your reader
can reach out and easily contact you
5. Compelling, interesting summary,
using a natural, conversational tone

11. • Professional-looking photo
o Reasonably close-up (from the shoulders up)
o High quality, good lighting, looks like you!
Key
Elements
of your
profile

12. • Headline
– It is your 120 character hook
– Should be about what you do
– Be memorable and enticing people to look at your
profile
• Summary
– 2000 characters to summarize your background
and future goals
Key
Elements
of your
profile

13. • Summary
o 2,000 characters to summarize your background and future goals
Key
Elements
of your
profile

14. TIPS FOR
A GREAT
SUMMARY
• Speak in the first person
• Keep it visually organized using bullet
points
• What you can write about:
o Education (your current job): What you do, your
specialization, why you chose it
o Other involvements: What you do outside of
class, why you like it
o What makes you - you: Personal work style /
important character traits
o Your aspirations: Your goals and intended
professional path
o Finish off with your contact information, invite
them to connect or email you

15. Go to LinkedIn

16. • Experiences
– Try not to copy-paste from your resume
– Talk about the challenges you faced and a couple key wins
– Prove your accomplishments by showing examples of your
work (i.e. video projects, presentations, photography…)
• Education
– Join UBC and Sauder (AND the alumni communities!)
• Honours/Awards
Key
Elements
of your
profile

17. • Projects
List academic or extra-curricular projects as you see fit
• Skills
Searchable, so aim for brand-specific not generic
• Influencers
Follow your idols! Helps others to see who inspires
you.
Key
Elements
of your
profile

18. LET’S
CREATE OUR
OWN
HEADLINES!

19. • Having a profile is step 1, using LinkedIn is what will get you
noticed. The more active you are on the site the more likely
your profile will be seen by potential employers
• Join groups in your interest areas…for now myBCom Careers
to stay up to date on job postings and career relevant info
from the BCC and CUS.
GROUPS/PUBLISH

20. • Best practices:
– Request to connect once you have
met them in person (where possible)
– Personalize your connection request
– Keep it friendly and professional
Etiquette: Adding Connections

21. Example.

22. Etiquette Adding Connections
too casual
too generic
personal &
professional
General tips for success
• Share something
memorable from your
conversation
• Be brief
• Include a call to action if
you’d like to meet again
• Gauge the audience –
your message to the
Dean will look different
than your message to
your COMM202
classmate!

23. RECOMMENDATIONS?
Another link to explore: http://www.careerealism.com/linkedin-
recommendations/

24. – A professional looking headshot (shoulders up
only)
– Personalize your URL
– Add a basic outline of your education, work
and extra-curricular experiences
– Join the myBCom Career group
– Build your network by sending your TA and 5
classmates a personalized invite
Re-cap on LinkedIn

25. Networking Event Prep

26. • SAVE THE DATE:
• COMM202 Networking Event
• Thursday, March 10th from 6-8PM @ CPA Hall
• Alumni, senior students, and local professionals
convening for an evening of networking with this
semester’s COMM 202 students
• Excellent opportunity to practice and refine your
networking skills and learn more about how to make
the most of your time at Sauder!
Networking event

27. Networking reflection
• Reflection paper due Monday, March 14th
• Your goals in attending the event
o What is your purpose in going?
o Define SMART goals beforehand – How will you define the
success of your evening?
• How did you prepare for the event (research potential
delegates)
o What was it about these people that motivated you wanting to
talk to them?
• Conversation summaries
• Reflection of the lessons learned
• Action steps to build relationship

28. • Be sure to check out the delegate info on the
course blog
• Skim the LinkedIn profiles of delegates you’d
like to speak to
– Note any interesting topics you’d like to know more
about
– Hone in on similar experiences or shared groups
– Think about questions to ask
• During the event, be interested without being
creepy!
I had a chance
to look at your
LinkedIn profile,
and I was really
interested to
learn about…
Researching contacts

29. • Be sure to check out the delegate info on the
course blog
• Skim the LinkedIn profiles of delegates you’d
like to speak to
– Note any interesting topics you’d like to know more
about
– Hone in on similar experiences or shared groups
– Think about questions to ask
• During the event, be interested without being
creepy!
I had a chance
to look at your
LinkedIn profile,
and I was really
interested to
learn about…
Researching contacts

30. Dress to IMPRESS &
Dress for SUCCESS

31. • For ladies:
o Dress pants, khaki pants,
dark denim, or skirts
(hemline just above your
knees or longer!)
o Blouse, dressy tank with
a cardigan or blazer, or
collared shirt (avoid
spaghetti strap tops)
o Flats or low heels
Dressing the part

32. • For guys:
o Dress pants, nice
khakis, or dark denim
o Collared shirt
(patterned or plaid is
fine!), jacket if you like
o Dress shoes or loafers
Dressing the part

33. BCC News 202 Reminders
 Resume and Cover
Letter is due on
Tuesday March 8th,
2015 @ 1:59 PM
 Submit through COOL
and Turnitin
 Networking Event
March 10thth
 Sign up for Office
Hours!
 Next week is.. Tutorial!
 Full list of eligible
workshops on Connect!
 Sauder Brand
Management
Mentorship Program
Information Session
March 11th, 12:30 –
1:30 PM HA 491, RSVP
on COOL!
 COOP Applications are
out!!
Action items

34. How to submit?
You will submit your documents TWICE
Once to Turnitin.com for marking (by 1:59pm)
Secondly to COOL (this is how you will receive an interview for the
Employment Interview assignment) (by midnight, same day…but just
do it right away so you don’t forget!)
Full instructions on how to submit to COOL are on the course blog
under assignments / resume and cover letter

35. Be present