10. 1. China
2. India
3. Facebook If Facebook were a country
4. United States it would be the world’s
5. Indonesia
6. Brazil 3rd largest
7. Pakistan
8. Bangladesh
11. More than 1.5 million pieces
of content are shared on
Facebook
Every Day
29. Marketing Changes
Traditional Marketing Transitional Marketing
Interruptive Media Immersive/Engaging Media
Mass Media Micro Media
One-Way Communications Two-Way Communications
51. B2B Challenges
Must establish deeper, more
meaningful relationships
Focus on value vs. experience
B2B buying decisions made
by groups
Buying cycles are longer
61. Spending On The Rise
B2B marketers spent $11 million on social
marketing in 2009
Expected to increase to $54 million in 2014
B2B marketers seeing benefits of investing
in social marketing
Especially through the exclusive communities
and online events with clients & stakeholders
62. Staffing Also Up
40% of B2B companies devote one or more
full-time marketers to social media marketing
Compared to 54% of B2C companies
This level is significant due to smaller B2B
marketing departments
Underscores the maturing role of social media
as a core component of B2B marketing
63. Keys To Success
Improving marketing efficiencies in every
stage of the buying cycle:
Prospects > leads > loyal customers
Closing the loop with sound marketing
analytics for continued improvement