For many nonprofits, getting young people to support their organization is extremely difficult. What is the point of involving unemployed, lazy, iPhone addicted, and contradictory young adults anyway? Those legacy donors won't be sending in those paper checks forever, so now is the time to build up your network of millennial supporters.

1. Millennial Donors: #TheStruggleisReal
#CCstruggleisreal

2. Let’s Connect!
Email: roderick@commitchange.com
Twitter: @SiliconRoderick
Meet: Roderick Campbell
Co-Founder & CEO
#CommitChange

3. #CCstruggleisreal
Meet: Jason Nicosia
Chief Marketing Officer
Let’s Connect!
Email: jason@commitchange.com
Twitter: @JasonNicosia1

4. About CommitChange
Get your FREE Account
at:
www.commitchange.com
#CCstruggleisreal

5. What Exactly is a Millennial?
#CCstruggleisreal
● Born between 1980 and the early 2000s.
● Confident, self-expressive, liberal, upbeat and
open to change.
● More ethnically and racially diverse than older adults.
● Less religious, less likely to have served in the military.
● On track to become the most educated generation in American history.
● Career Opportunities have been badly set back by the Recession, but they are more upbeat than their elders
about their own economic futures as well as about the overall state of the nation

6. Why are they important to my
organization?
Confident
Connected
Open for and wanting change
#CCstruggleisreal

7. What do they do?
#CCstruggleisreal
● Watch Videos Online
● Send / Receive Emails
● Text
● Watch TV (online)
● Stream TV and Movies
● Read the News...Online
● Shop Online

8. What makes them different?
THE most important difference between them and previous
generations is this:
● Millennials shop for their causes online rather than
inheriting them from peers, parents, etc.
#CCstruggleisreal

9. They Run in Packs
● Millennials are influenced by the decisions and behaviors of their peers.
● They live in an era where ideas and ideals can be spread instantly through
the internet.
● They can find and connect with like-minded online.
#CCstruggleisreal

10. More Than Just a Donor
#CCstruggleisreal
Millennials can be an online advocate for promoting your cause and fundraisers

11. Everything Mobile!
#CCstruggleisreal
● 85% of Millennials aged 18-24 own mobile
devices
● They spend 14.5 hours per week on their
phones, talking, texting or using social
media
● Email and social media sites such as
Facebook are among the most popular
used apps on a Millennial’s mobile phone

12. OK, So How Do I Get a Millennial
to Support My Organization?
● Have to meet them where they are. Know where they live (online)
● Provide content that is easy to digest
● Explain and show your impact
o Otherwise they’ll find it on their own, and if they don’t they’ll
move on to support a different organization
● Create options
o Donating time or funds
 In a Millennial’s mind these have the same value
● Millennials won’t just read a pamphlet and donate. They want to be
on the ground in the trenches. They want to feel deeply connected
to the organizations that they support.
#CCstruggleisreal

13. Let’s get the discussion going!
Ask your Questions!
Get in Touch!
@CommitChange
#CCstruggleisreal

14. Thank you for
joining us!
#CCstruggleisreal