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Commonwealth Digital Broadcasting Switchover Forum 2015 Régis Saint Girons

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Presentation from the Commonwealth Digital Broadcasting Switchover Forum 2015 by Régis Saint Girons

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Commonwealth Digital Broadcasting Switchover Forum 2015 Régis Saint Girons

  1. 1. HbbTV Overview Régis Saint Girons HTTV CEO President HD Forum France Chairman HbbTV Marketing Group
  2. 2. This document is the property of httv and may not be copied or circulated without permission 2  Technology and solution provider for Connected TV  HbbTV Leader  2014 CSI-IBC award  End to End HbbTV Product Line  Head End Servers  All French HbbTV Broadcasters  Sentech in South Africa  STB Hybrid TVOS  DVBT2: Excaf in Senegal  DVBS: Parabole Réunion  IPTV: KabelKiosk in Germany  International implementation  French Headquarter since 1999, Office in Singapore HTTV – High Tech TV
  3. 3. This document is the property of httv and may not be copied or circulated without permission 3  Broadcaster initiative  Gives the Broadcaster freedom to enhanced their TV programs Gives the user the best service access through TV channels  Guaranty service interoperability on any HbbTV devices  The best of the Television and the best of the Internet  Designed to work in pure Broadcast or in a mixed of Broadcast and Broadband (OTT)  The most deployed open interactive TV standard  Deployed in over 20 countries and on more than 20M devices  Provides cost-effective reach to the widest audience  Moving to Pay TV Hybrid broadcast broadband TV
  4. 4. This document is the property of httv and may not be copied or circulated without permission 4 4 HbbTV deployment map October 2014 in regular operation announced / trials under consideration
  5. 5. This document is the property of httv and may not be copied or circulated without permission 5 Fast HbbTV device deployments  Over 20 Million devices  15 Million devices sold in Germany  Mix of TVs and STBs  Technology established in 3 years only  In 2015 80% of total TV sold in France will be HbbTV Source SevenOne media German deployments
  6. 6. This document is the property of httv and may not be copied or circulated without permission 6  Digital receivers are by far the largest DSO investment  This investment can be made at the lowest cost with no long term opportunity goals  No additional revenue opportunity  Poor quality and lack of interoperability could generate additional costs  Africa could take advantage of its late digital TV start to leapfrog and use latest mature technologies with HbbTV to create additional value and future proofness  Value for the consumer: easy access to more content  Value for the government: reducing the digital divide  Value for the broadcasters: enhanced TV program  Value for the business: pay on demand video services HbbTV for Africa ?
  7. 7. This document is the property of httv and may not be copied or circulated without permission 7  Entire program offering: linear and on-demand  7 days into the past  Can be shared across all channels from the same broadcaster EPG
  8. 8. This document is the property of httv and may not be copied or circulated without permission 8  High usage in Europe (several million users per day)  Keeps the established and well known UI (numbered pages)  Web-based technology offers lots of Internet features Information services
  9. 9. This document is the property of httv and may not be copied or circulated without permission 9  Microsites user experience  Improved Brand Awareness Advertising campaigns
  10. 10. This document is the property of httv and may not be copied or circulated without permission 10  Enhanced Live TV Programs with interactive service  Early Warning  On demand education programs (VOD or Push VOD) Education & Health
  11. 11. This document is the property of httv and may not be copied or circulated without permission 11  7 days catch-up (ReplayTV) into the past  Start-over the most used service in France  Available on both free and premium channels Catch-up, Start-over, VOD, Push VOD
  12. 12. This document is the property of httv and may not be copied or circulated without permission 12  Change font sizes for readability  Sign language via additional stream Improved Accessibility The Business Landscape page 12
  13. 13. This document is the property of httv and may not be copied or circulated without permission 13 Network Operator HbbTV services  Making Network operator’s HbbTV services coexisting with the Broadcast HbbTV services  Kabelkiosk, Fransat example
  14. 14. This document is the property of httv and may not be copied or circulated without permission 14 Live demonstration
  15. 15. Thank You regis.saintgirons@httv.fr

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