Reputation in Oil, Gas and Mining 2014: Why does brand matter for extractive industries?

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Communicate Magazine

Ian Louden, head of brand at ArcelorMittal, explores the relationship between brand and reputation. He suggests that now, more than ever, the brand that matters is the one that lives in the heads of stakeholders, not the one that the CEO or brand manager dreams of having. Today, what stakeholders think about companies, in both their minds and hearts, can make the difference between advocacy and preference or opposition and rejection. Great brands – the kind for which stakeholders give the benefit of the doubt when a crisis comes – are earned as a consequence of the company’s actions and behaviours.

Presentations & Public Speaking Business Economy & Finance

Brands are earned,
not made.

License to operate.

Copyright © ArcelorMittal 13/06/2014 APCO Insight 8

Copyright © ArcelorMittal 13/06/2014 APCO Insight 10

Thank you

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Despite remarkable successes in various domains such as robotics and games, Reinforcement Learning (RL) still struggles with exploration inefficiency. For example, in hard Atari games, state-of-the-art agents often require billions of trial actions, equivalent to years of practice, while a moderately skilled human player can achieve the same score in just a few hours of play. This contrast emerges from the difference in exploration strategies between humans, leveraging memory, intuition and experience, and current RL agents, primarily relying on random trials and errors. This tutorial reviews recent advances in enhancing RL exploration efficiency through intrinsic motivation or curiosity, allowing agents to navigate environments without external rewards. Unlike previous surveys, we analyze intrinsic motivation through a memory-centric perspective, drawing parallels between human and agent curiosity, and providing a memory-driven taxonomy of intrinsic motivation approaches. The talk consists of three main parts. Part A provides a brief introduction to RL basics, delves into the historical context of the explore-exploit dilemma, and raises the challenge of exploration inefficiency. In Part B, we present a taxonomy of self-motivated agents leveraging deliberate, RAM-like, and replay memory models to compute surprise, novelty, and goal, respectively. Part C explores advanced topics, presenting recent methods using language models and causality for exploration. Whenever possible, case studies and hands-on coding demonstrations. will be presented.

Unlocking Exploration: Self-Motivated Agents Thrive on Memory-Driven Curiosity

Unlocking Exploration: Self-Motivated Agents Thrive on Memory-Driven Curiosity

Unlocking Exploration: Self-Motivated Agents Thrive on Memory-Driven Curiosity

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5. Brands are earned, not made.

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