Some helpful info for small businesses looking to make videos. What are the tradeoff's for hiring different people to do the work? What do you need to know & do to make the best video possible? CBV staff is available to give this training at your organization; this particular presentation was given to members of Oakland Grown and the Oakland Sustainable Business Alliance in April 2013. A special thank you to Techliminal for hosting the event.
3. Three Kinds of Service
Good
Fast Cheap
Pick Two!
Thursday, April 11, 13
4. Team players & tradeoffs
Experience
Seasoned Pros
Young Professionals/Hobbyists
Students/Interns/DIY
Good Fast Cheap
Thursday, April 11, 13
5. With all of these
What you’re paying for
Seasoned Pros
6% 1% 6%
Young Professionals/Hobbyists
26%
Students/Interns/DIY
41% Talent/Experience
Insurance, Licences
Taxes
Health
21%
Equipment
Marketing, Legal
Thursday, April 11, 13
7. Making 1 Video = Making 3
• The one we WRITE
• The one we SHOOT
• The one we EDIT
Thursday, April 11, 13
8. Writing
It all begins with the
blank page
Thursday, April 11, 13
9. Writing
• Script
• Shot List
• Storyboards
• Story cards
• Whatever works
for the team
Thursday, April 11, 13
10. Pre-Production
• Pre-Production is any planning
that organizes shoot days.
• Writing/Rewriting
• Coordinating WHERE filming
will happen
• Coordinating WHO needs to
show up (cast & crew)
• Any other logistics
Thursday, April 11, 13
11. Shooting (Videotaping)
• Any work with cameras
• Could also involve lighting and
sound (equipment/crew)
• Footage is precious; we make
copies as soon as possible
(even while shooting).
• Can be fiction or non-fiction/
scripted or documentary style.
Thursday, April 11, 13
12. Editing (& Distro)
• Copy & organize media
• Editing includes video, audio,
music, graphics, on screen text
and more
• This is usually the most time
consuming & expensive part of
the process
• A lot can change (improve)
here, but not everything
• Watch out for waffling
Thursday, April 11, 13
14. Agile Billing
• Monthly fee dedicates us to you for a % of
time
Good
• Bi-monthly or monthly videos, weekly
progress updates
ble
rda
• All phases of filmmaking covered
Cheap
ffo
A
• Upload for web and some search engine
optimization included
• As many changes as you want in the time
budgeted
Fast
Thursday, April 11, 13
15. How it works
• Overhead is distributed between multiple
projects
Good
• Communication is constant
• We’re consistently working on your project
ble
rda
Cheap
ffo
• Everyone knows what to expect. No surprises. A
• We can always change direction (agile)
• If you need to take a break, we credit you Fast
back 50%
Thursday, April 11, 13
16. What we offer
• Crews at all levels
• You can feel good - we support Oakland youth Good
ble
rda
Cheap
ffo
A
Fast
Thursday, April 11, 13
18. Before hiring, sketch out ideas.
• Audience
• Message
• Budget
• Distribution Plan
Thursday, April 11, 13
19. Pick your team:
Both in house &
contractors
Life’s too short not to have fun when
making movies!
Set up a team that will enjoy working
parallel & in cooperation.
Thursday, April 11, 13
20. Let your team know:
• What will you shoot?
• What can’t you shoot? (time & budget)
• When will you shoot?
• Where will you shoot?
• How will you shoot? (style)
Thursday, April 11, 13
21. It helps if you...
• Share Your Budget
• Complete a contract or memo
of understanding BEFORE
work begins
• Delegate ONE point person for
communication
• Stay realistic about goals and
changes
• Consider diversity
Thursday, April 11, 13
22. Com
i
Soo ng
n!
Workshop Weekend: Video
@ Techliminal
July 20-21 2013
Thursday, April 11, 13
23. Agile Video
Oakland Grown
April 2013
Thursday, April 11, 13