1. 1
Recruiting Students into
Transforming Career Fields –
f i i ld
Overcoming Stereotypes and
Preconceived Notions
i d i
PREPARED BY JEAN HARA 5/20/2010
2. 2 PANEL
Traci Sylva, PI, University of Hawaii
Rick Parker, Executive Director, Agrowknowledge
ATE Center
Eric Spell, President, AgCareers.com
E i S ll P id t A C
PREPARED BY JEAN HARA 5/20/2010
3. 3 O BJECTIVE
Identify barriers and suggest
solutions for recruiting students
l i f ii d
into careers with incorrect and
changing stereotypes
h i
PREPARED BY JEAN HARA 5/20/2010
4. 4
Hawai‘i imports more than 80% of its food.
PREPARED BY JEAN HARA 5/20/2010
5. 5
A C A D E M I C S U B J E C T C E RT I F I C AT E
Since 1992, diversified agriculture has grown and
Since 1992 diversified agriculture has grown and
provided many opportunities for new agriculture
business, becoming a major part of today’s
agriculture industry in Hawai‘i, as sugar and
pineapple has decreased.
Hydroponic Cucumber Chrysanthemum
PREPARED BY JEAN HARA 5/20/2010
8. 8
TECHNICAL CAREERS
A C A D E M I C S U B J E C T C E RT I F I C AT E
Growth in agriculture means more technician‐level
g
jobs in the industry. Average starting salary $30,000.
Crew Supervisor Grower
Estate Gardener Integrated Pest Management
(IPM) Specialist
Fertilizer Technician
Fertilizer Technician Irrigation Technician
Irrigation Technician
Field Technician/Supervisor Laboratory Technician
Garden Center Manager
Garden Center Manager Landscape Maintenance
Landscape Maintenance
Technician
Greenhouse Manager Production Technician
Grounds Manager
PREPARED BY JEAN HARA 5/20/2010
9. 9
A C A D E M I C S U B J E C T C E RT I F I C AT E
Crops Replacing Sugar
Crops Replacing Sugar
and Pineapple
Hawai‘i (Big) Island
H i‘i (Bi ) I l d
Eucalyptus trees
Tropical fruits, mainly papaya,
Tropical fruits mainly papaya
rambutan
Sweet potato
Rambutan Macadamia
Tropical foliage and flowers
Papaya
Coffee
Pasture
PREPARED BY JEAN HARA 5/20/2010
10. 10
A C A D E M I C S U B J E C T C E RT I F I C AT E
Maui
Seed crops, mainly corn
Turf grass
Lavender protea strawberry
Lavender, protea, strawberry
Coffee
Pasture
Vegetables and fruits
Vegetables and fruits Lavender
Kaua‘i
Seed crops, mainly corn
Seed crops, mainly corn
Pasture
Biomass trees
Coffee
Shrimp Coffee
PREPARED BY JEAN HARA 5/20/2010
11. 11
A C A D E M I C S U B J E C T C E RT I F I C AT E
O‘ahu
Seed crops, mainly corn
VVegetables, mainly tomato, pepper,
t bl i l t t
watermelon, leafy greens, herbs
Coffee
Cacao
Tropical fruits
p
Pasture
Shrimp
Hydroponic Butter Lettuce 5/20/2010
PREPARED BY JEAN HARA
12. 12
A C A D E M I C S U B J E C T C E RT I F I C AT E
Moloka‘i
Seed crops, mainly corn
Coffee
Tropical fruits
Sweet potato
Vegetables
Lanai
Diversified agriculture
Banana
PREPARED BY JEAN HARA 5/20/2010
13. 13
A C A D E M I C S U B J E C T C E RT I F I C AT E
What s Needed
What’s Needed
Animal feed
Animal products
p
More vegetable and tropical fruit
production (lychee, rambutan,
dragon fruit, longan)
g , g ) Basil
Expansion of seed industry to
Dragon Fruit
include additional crops
New crops for export
p p
Ag tourism
Public and private research and
service
Biomass for biofuel Protea
Longan PREPARED BY JEAN HARA 5/20/2010
14. 14
A C A D E M I C S U B J E C T C E RT I F I C AT E
PREPARED BY JEAN HARA 5/20/2010