The Comnexa team has looked ahead to the data marketing trends we anticipate seeing in 2020.

2. DATA
MARKETING
TRENDS FOR
2020

3. AI and Machine Learning already
bring used to understand voice
conversations
Insights
from Voice

4. AI powering even more
personalisation We will see AI powering even deeper
levels of marketing personalisation

5. Seamless multichannel
experiences
51% of companies use eight channels or more to
communicate with customers
Only 14% of companies report that they are
currently running coordinated marketing
campaigns across all channels
source: Gosquared annual survey

6. We will see further adoption of data
analytics tools
Data is the
currency of
business

7. Data is the
currency of
business
source: McKinsey & Co

8. Rise of the
B2B
Influencer
We will see the rise of the B2B
influencers
Data analytic tools to identify
'hidden' influencers in a business

9. AI-powered
image
recognition
Brand monitoring tools will be able to
monitor brands / competitors /
products based on image recognition

10. "The same technology that unites and
connects also divides and isolates".
Former U.S. President Barack Obama
Trust is our
#1 value
“Privacy is very important to us, we
view it as a fundamental human right”.
Tim Cook, CEO, Apple
Trust, privacy and ethical data
collection issues will continue to
gain more attention

11. TELEPHONE
+44(0)1534 629 998
EMAIL
hello@comnexa.co.uk
COMNEXA
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