1
&Improve Conversion
Deepak Kaul
Solution Consultant, Compuware India
Avoid Abandonment for
your website

2
User Experience Impacts Conversions & Revenue
2-second slowdown Revenue/user  4.3%
400 millisecond delay Searches/user  0.59%
Reduced page load time:
~ 7s to 2s
Revenue  7-12%
H/W costs  50%
Reduced landing page
load time by 2.2s
Conversions  15.4%
Downloads/yr.  60M
Users visiting fastest
pages vs. slowest pages Pages/visit  50%

Poor User Experience Impacts Conversions & Revenue

Exploding Edge Complexity Impacts Visibility
Lack Of Visibility Into
3rd Party Service CallsApplication Logic Extends To Browser

Back-end cloud
services, statistical
analysis & bursting
services
Applications are assembled by client: The Browser/App platform
Streaming media
and third-party
infrastructure
providers
Data Center
Third-party apps
& identity mgmt
delivered via SaaS or
mashup
Local
ISPs
Mobile
Carriers
Major
ISPs
PerceptionReality

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Complexity at the Edge
Browsers
Devices
Native Applications
Local ISPs and Carriers
Code
Third Party Services
Major browser releases:
In 2010
In 2012
In 2008

Small Increases in Load Time Lead to Lost Sales
Impact of 1 second delay in response time
16% drop in customer
satisfaction
Source: Aberdeen Group
11% drop in page views
7% drop in conversions
0
-10
-20

Performance Impacts Business Results
33%
About online shoppers:
“eCommerce Web Site Performance Today” white paper August 2009
who abandoned a recent
shopping session were
dissatisfied with site
performance
stated that quick page loading is
important to their site
loyalty
52%
who experience a dissatisfying
visit are unlikely to buy from
that site
79%
More than 25% of Consumers will abandon a site if made to wait
0
5
10
15
20
25
30
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
PercentageAbandonmentRate
Page Load Time in Seconds
Source: Gomez real user monitoring
Abandonment Rate
Across 200+ Sites / 177+ Million Page Views
over 1 week / All Browsers

of mobile
users expect
performance equal to their desktops
Mobile
Browsers
Mobile
Devices
Mobile
Operating
Systems
Wireless
Carriers
Geographic
Diversity
Addressing just
of mobile users requires supporting
different devices
Mobile Complexity

57% of mobile users had a problem in the past year when
accessing a website on their phone
Mobile Site Performance Impacts Business Results
“Mobile apps live and die by their rating in an app store…When
the rating suffers, the customer adoption rate suffers.”
Margo Visitacion, VP, Forrester Research

Why Doesn’t the Old Way Work Anymore?
Too Much Data Too Complicated
Limited Visibility
Dev QA Ops Mainframe
Siloed Tools/Poor Collaboration
The Answer…
A New Generation of APM

What New Generation APM Leadership Looks Like
APM Magic Quadrant
Gartner has recognized Compuware
as a leader for three straight years
This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in
the context of the entire document. The Gartner report is available upon request from Compuware. Gartner does not endorse
any vendor, product or service depicted in its research publications, and does not advise technology users to select only those
vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and
should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this
research, including any warranties of merchantability or fitness for a particular purpose.
Compuware
Global Company of the Year
cloud-based application monitoring
Compuware APM Customers
386 of the Fortune 500
33 of Comscore’s Top 50 Web Properties
7 of the top 10 U.S. online retailers
4 of the top 5 online European retailers
#1 Provider
Top 500 Online Retailers
Sixth Consecutive Year

Compuware
New Generation APM Leader
Built to manage today’s most
challenging modern applications
Web Mobile Cloud Enterprise Big Data

Lifecycle by
Design
Unified platform
fosters
collaboration
between
production, test &
development
teams
Smart
Analytics
Real-time and
historical
business and IT
analytics provide
Answers,
Not Data
Fast Time
To Value
APMaaS
platform, smart
analytics, &
advanced APM
automation
delivers value
within hours
Transaction
Management
100%
transaction
visibility with
deep-dive
diagnostics for
rapid problem
resolution
End-User
Perspective
Manage user
experience
across users,
devices,
browsers and
geographies
Defined by APM Best Practices
New Generation APM with Compuware

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Compuware APM: Driven by End-user Perspective
Deep analysis of client-side
contribution to transaction
performance
Auto-discovery of third-party services,
including CDNs, social media, ad
networks, web analytics,
Seamless application monitoring, and
transaction tracing for browser click to
server-side line of code
Java .NET PHP C++ Oracle SAP CICS Big Data
Increasing ComplexityComplexity at the edgeComplexity in the cloudComplexity in the data centerTaming complexity from the device to the datacenter

Thousands of Customers. . .
Financial Services eCommerceSaaS & Cloud
OtherISV Government
Telco
Insurance

New Generation APM Brings New Gen Value

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Addressing the Web Challenges
- the Compuware APM advantage

19
Analyze Performance to User Behavior
Speed User Complaint Resolution
Resolve Client & Functional Problems
Manage Third-Party Services
Manage Web, Mobile Web and Native Apps in One
The Compuware APM Advantage

20
Analyze Performance to User Behavior
User Experience
World Map based
on Visits
Is performance
impacting my
Conversion Rate?
Visits and page actions
enable unique business
value

21
Analyze Performance to User Behavior
Where does my
performance team
need to focus on?
Are customers
leaving right after
the landing page?
Landing pages with
errors are NO-GO.
Optimize Landing Pages
Don’t let SEM/SEO Spend
Go to Waste!

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Analyze Performance to User Behavior
On which pages
are leaving my
customers?
How many are
leaving because of
an error? Has the exit page a
slow load time for
the customers?
Monitor Exit Pages
Don’t lose customers at the
conversion point!

23
Analyze Performance to User Behavior
Get insight into key user
demographics

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Analyze Performance to User Behavior

Speed User Complaint Resolution
search specific
users
See the click-path
actions for native
mobile apps
Analyze the actual user
click-path across web,
mobile web and native
apps
Identify performance issues
that affect business
outcomes

Resolve Client & Functional Problems
How many
transactions are
failing?
Identify JavaScript,
HTTP response
code errors, and
more
Detect functional problems
and their impact on the
user experience
Compare time periods

Resolve Client & Functional Problems
Reveal Browser JavaScript
Errors

Resolve Client & Functional Problems
Reveal Mobile Crashes,
Events and Errors

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Manage Third-Party Services
Impact of Third
Parties and CDNs
on Response Time
on the Edge
Which Third Party
or CDN consumes
most time on the
edge?
Which Third Party or
CDN is a Hotspot
and becoming a
bottleneck?
Auto-discover all third-
party services
CDN, ad networks, social
media and more…
Is the added response time
worth the business
benefit?

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Manage Web, Mobile Web and Native Apps in One
Real time
overview
Overview metrics
for all customer
channels
Performance or usage charts – pages and visits
View real user analysis in context
with synthetic measurements
Web, Mobile Web and Real User and Synthetic perspectives together

Don’t use your customers as load test dummies

Load Tests

Why 360o Load Testing Matters
• Weeks/months to
solve problem
• Multiple test
cycles
• Poor
communication
between QA and
developers
• Hours/days to solve
problems
• Session is recorded,
eliminating need to
reproduce errors
• Drill down to
offending line of
code
• Eliminates testing
iterations
360o Load Testing

Load Testing with Compuware APM
• Load Testing Tool Reports slow pages – but why are they slow?
• dynaTrace follows all synthetic transactions through the Application

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Thank You