Seth Besmertnik, CEO & Co-Founder, Conductor

2. SETH BESMERTNIK
CEO & Co-Founder
of Conductor

3. Find what matters.

14. spent on marketing every year
$1.2 TRILLION

15. hours of marketing every year
84,000,000,000,000,000
Humanity is exposed to

19. Make
Money
Help
People

20. Make Money
Help People

22. welcome

25. KEYNOTE SPEAKERS SESSION SPEAKERS
K E Y N O T E
P A N E L
K E Y N O T E
P A N E L
K E Y N O T E
P A N E L
K E Y N O T E
P A N E L
NASA

26. Partner Ecosystem

28. 2019 GRANT RECIPIENTS

29. THE FORRESTER WAVE™
Search Engine Optimization
Platforms
G2 Crowd Grid® for SEO Search Engine Optimization (SEO)
Tools TrustMap
for Enterprises (1,001+ Employees)
#1 FORRESTER #1 G2 CROWD #1 TRUST RADIUS
Leaders

30. THANK YOU

33. THE CUSTOMER IS IN CONTROL.
EMPOWEREDCAPTIVE
THEN NOW

38. More
ads!
In more
places!!!

39. Have you been INJURED?
Call Now

42. The Coveted…
Urinal Ad

44. LOOK HERE
LOOK
HERE
NO
HERE
LOOK HERE
NO
HERE
LOOK HERE

45. LOOK HERE
LOOK
HERE
NO
HERE
LOOK HERE
NO
HERE
LOOK HERE
Is there a better way?

46. Paid
Ads
Content
organic
No Value Value

48. 10 Billion Searches
Per Day

52. one algorithm

53. RACHAEL GALLOWAY
Brand Marketing Director

55. KATIE KALEITA
Digital Content Manager

57. Organic Performance
REVENUE VISITS

58. TIM ROBINSON
Vice President of Marketing

60. MATT BAILEY
Senior Search
Marketing Specialist

62. VINCENT TOTINO
Senior Manager, SEO/SEM

64. CUSTOMER VOICE

65. BEFORE
Connected Devices
AFTER
Keyless Door Locks
RESULTS
+176% in traffic
CUSTOMER VOICE

66. BEFORE
Factor
AFTER
Freight Factoring
RESULTS
+26% in traffic
CUSTOMER VOICE

67. BEFORE
Business Security
AFTER
Commercial Security
RESULTS
+170% in traffic
CUSTOMER VOICE

68. BEFORE
Specifications of
AFTER
What is
RESULTS
+958% in traffic
CUSTOMER VOICE

70. Making it Happen

71. Business Model
Vertical Team Size
Age of Company
Superstar
Employee

72. Business Model
Vertical Team Size
Age of Company
Superstar
EmployeeWhat DOESN’T Matter

73. Measure What Matters: SPEED
BUSINESS GOALS
Traffic
Conversion
Revenues
EFFICIENCY METRICS
Content time-to-live
Content time-to-change
Content per customer journey
CUSTOMER VALUE METRICS
Engagement (bounce/penetration)

74. GARTH O’BRIEN
Sr. Director & Global
Head of SEO

75. PUSH OUT THE
CUSTOMER
CONSCIENCE
E N G I N E E R I N G
P R O D U C T
F I N A N C E
M A R K E T I N G
I T
H U M A N R E S O U R C E S
S A L E S
C U S T O M E R S U C C E S S
L E A R N I N G & D E V E L O P M E N T O P E R AT I O N S

76. TOBIAS MESEVAGE
SEO & Analytics Specialist

77. CHANNEL YOUR
COMPANY’S WISDOM
E NG I NE E R I NG
P ROD UC T
FI N AN C E
MAR KE TI NG
I T
H UMAN R E SOURC E S
SAL E S
C USTO ME R SUC C E SS
L EAR NI NG & D EVELOP MENT OP E R ATI ONS

78. SPEND
RETURN
TRADITIONAL APPROACH
ACTION
RETURN
HUMANIZED APPROACH

79. ROI
Calculator
Conductor.com/ROI
modelingtool

80. YOUVISION STRATEGY & TACTICS