Shaping the industry at a time of disruption: Taking Indian M&E industry towards a $100 billion aspiration
The CII-BCG Vision 2020 document reports on the future of the Indian media and entertainment (M&E) industry in order for it to reach its full potential and arrive at USD 100 Billion growth. The Indian M&E industry is coming of age. For the past five years, the industry has been growing at a stable 10% Year on Year and is currently valued at INR 115,500 Crores. Content, distribution, consumption and advertising trends will all undergo a “tectonic shift” to feed this revolution. India is gearing for a consumption explosion backed by a dynamic M&E landscape shaped by new consumption behaviors, fragmented audiences, and disruptive sourcing models with advertising needing to be reimagined in terms of metrics, formats and techniques. Amidst all this disruption, the one question that the industry needs to come together and answer is, “How will this growth be monetized?” Irrespective of how the monetization models evolve, the industry structure is expected to transform. Content aggregation and content management will become as important to the value chain as content creation. Further, the report points out that within this environment of change, India has the potential to emerge as a global M&E hub. Opportunities, content and players are all becoming universal and India—backed by a stable macroeconomic outlook, a youthful, English speaking workforce and the government’s “Make in India” and “Digital India” blueprints- is strongly positioned to exploit such trends. Download here: http://goo.gl/oLp4nt
