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How to Make a Website
in 20 Minutes
How to Make a Website
in 20 Minutes
Conn Ó Muíneacháin
Domain Name SoftwareHosting
like …
a postcode
like …
an apartment
building
like …
furniture
What Makes a Website?
• www.yourname.tld
• Reputation, Credibility, Trust
• Branding
• Control, Ownership
Why Have your own Domain Name?
IE Domain Registry Research
Why Have your own Domain Name?
Source: IE Domain Registry Market Research, March 2017
Why Have your own Domain Name?
Source: IE Domain Registry Market Research, March 2017
Domain Name SoftwareHosting
What Makes a Website?
Why Have your own Website?
Source: IE Domain Registry Market Research, April 2017
• Don’t run your business on someone else’s online
platform (e.g. Facebook). They can change the rules
anytime, or kick you out.
• You should make sure that your name is on your
domain, not your web developer’s.
• A domain name is your online address. It is the home
of your online brand and reputation. fishsticks.com ,
haircuts.ie, goatscheese.kitchen , hire.me
• There is a huge selection of new Top Level Domains to
choose from besides .COM and .IE. What about .FILM?
.MOVIE? .BLOG? .BOSTON?
TANSTAAFL
www.mywebsite.com
mywebsite.com
mywebsite.ie
mywebsite.tld
myweb.site
my.website
Creative Choices for Top-Level
Domains (TLDs)
Creative Choices for Top-Level
Domains (TLDs)
Let’s Make a Website
Creative Choices for Top-Level
Domains (TLDs)
Creative Choices for Top-Level
Domains (TLDs)
Security Certificates (SSL)
• Telephone Support
• Live Chat
• Advice
• Feedback
Ask for Help
Thank You
Conn Ó Muíneacháin
- @conn
- blacknight.blog
blacknight.com
sales@blacknight.com
+353 (0)59 9183072
@blacknight

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How to Cook a Website in 20 Minutes

Editor's Notes

  1. We’ve all seen this image in the news the past week … How many of you got a sick, sick feeling when you heard about the ransomware attack? How many of you thought: there but for the grace of God go I? How many of you checked your computers? How many of you checked your kid’s computers or your parents computers? Malicious hacking. Extortion. Blackmail. Malware I was being interviewed on radio during the week and the interviewer pointed out – quite rightly – that it used to be the case that malware only wanted to make a point. Authors of malware simply wanted to piss you off … your files have been trashed But now – they’ve discovered that that they can make money – pay us a ransom and you can have your data back And as we all know – when money is driving an activity – it gets a life of its own
  2. Three elements to a website Domain Name: Address of your site Registered with a domain registrar Address Domain Name System An entry in a database ‘For this domain name, go to that computer’ Hosting Physical location of your site A computer housed in a data centre Dedicated hardware, or virtual machine, or shared hosting Windows, Linux OS Apache or IIS Web Server Software HTML, Scripts, PHP, ASP, Database Content Management System (CMS) Wordpress (self hosted) Plugins (SEO, Social, Photos …) -------------------------------------------------------------------------------------- e.g. postcode Contains no information about the physical location DNS is like the post office. Looks up the Eircode (domain name) and gets a physical address (IP address) e.g. physical location IP address is like a map reference A physical location in the internet routing system Computers in datacenters are like buildings with multiple apartments (websites) e.g. furniture Carpet or tiles Gas or electric Standard interface: i.e. doors and windows House rules: shoes on or off? (e.g. comment policy)
  3. IEDR research March 2017
  4. Almost two-thirds of Irish consumers (64%) have little to no trust in businesses that use free email addresses like Gmail and Eircom In contrast, 77% said they trust companies that use professional email addresses (e.g. customerservice@localbusiness.ie) Consumers have four times more trust in a company that has a website (65%) versus one that does not (17%) Companies that do not have a website, but rely solely on social media to connect to their customers, are seen as less trustworthy, with 63% of consumers saying they had low trust in them.
  5. This is the breakdown of the data – of the 1000 Irish people who were surveyed. And it’s not so much that we trust people with a website more – we trust people without one less! Very revealing data here at the bottom – about email addresses.
  6. You could simply have a domain name And you could have a professional email address And you could redirect web requests to your vimeo, or your youtube or your facebook or tumblr
  7. IEDR just love doing market research – this was in April! 22 jobs – nominet which runs UK did very similar research on 2016 which corroborates this - they used tradespeople as a case study and got a figure of 21 extra jobs per year.
  8. To celebrate indiecork, we’ve got a Special Offer - 1 year was €74.99, now €22.99
  9. To celebrate indiecork, we’ve got a Special Offer - 1 year was €74.99, now €22.99
  10. Special Offer - 1 year was €24.99, now €9.99