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Maturity of the mobile Web in E-Commerce
Sascha Langfus, Vice President Sales
M-Days Frankfurt
Enabling new Business Opportunities
Now and for the Future
Strategic Focus
Our Portfolio




          Financial Services   Travel & Transport   Retail     Automotive




  Mobile Websites                     Multichannel Solutions                Native Applications
Our Client Portfolio
Excerpt
THE „MOBILE“ WEB
THE „MOBILE“ WEB
ONE WEB
Device Templates   Responsive Web Design




Device Database    Progressive Enhancement
CMS / Shop                  www.shop.com
                                                                      Social
                                                                      Media


Content Partner
                                                                 Shop
(Weather, News,
  Finance, ...)                                                Real World
                                                          Connection, access to
                                                            the systems the
              Legacy System                                enterprise uses to
             Relaunch comes for       International
                                                             generate profit.
             sure! (quite certain,   UK, USA, Asia, ...
                 promised)



             THE WEB IS BASED ON MASHUPS
Consultant                                                                                                          Consultant
                                                                                                                        Consultant
 Agency     Consultant                                                            Corporate IT                                                               Agency
                               Agency
                                                                   Consultant                                       External Partner
           Local IT                                                    Consultant
                                                                                            Consultant
                                                                                                Consultant
                                              Agency           Consultant
                    Agency                                                              Consultant
                                 Consultant   Consultant
       Consultant                                                                                                                                      Consultant
                                   Consultant                          Out-Sourcing
           Consultant                              Consultant
                           Consultant                                                             Consultant                  Consultant                     Consultant
   Consultant                              Consultant
                           Consultant                               Service Provider                                              Consultant         Consultant
                                                                                                      Consultant


Agency
              Consultant
                  Consultant
             CMS Consultant
          Consultant
                     / Shop
                                 Consultant       Consultant
                                                                www.shop.com
                                                                  Corporate IT
                                                                                              Consultant                  Consultant

                                                                                                                      Consultant
                                                                                                                                     Consultant

                                                                                                                                                          Agency
                          Agency
                                                                 Consultant                                                      Social
                                                                                                                   External Partner
         Local IT                                                    Consultant
                                                                                          Consultant
                                                                                                                                           Media
                                                                                              Consultant
                                            Agency           Consultant
                  Agency                                                              Consultant
                               Consultant       Consultant
     Consultant                                                                                                                                      Consultant
                                                                    Out-Sourcing
             Content Partner
         Consultant
                            Consultant      Consultant
                    Consultant      Consultant                                                  Consultant                       Shop
                                                                                                                           Consultant                     Consultant
 Consultant
             (Weather, News,
                     Consultant                                  Service Provider                   Consultant                 Consultant         Consultant
                 Finance, ...)
                        Consultant     Consultant                                           Consultant                     Real World
                                                                                                                       Consultant
                    Consultant
                                                                                                                      Connection, access to
                                                                                                                        the systems the
                                 Legacy System                                                                         enterprise uses to
                  Consultant
                               Relaunch comes for            International
                    Consultant                                                                                           generate profit.
                                                                                                                                 Consultant
 Agency     Consultant          sure! (quite certain,      UK, USA, Asia, ...
                                                         Corporate IT                                                  Consultant
                                                                                                                                                            Agency
                         Agency
                                    promised) Consultant
           Local IT                                                   Consultant
                                                                                            Consultant              External Partner
                                                                                               Consultant
                                              Agency          Consultant                                              Agency
                    Agency                                                             Consultant
                                Consultant   Consultant
      Consultant                                                                                                                                      Consultant
          Consultant
  Consultant
                          Consultant
                                       THE WEB IS BASED ON MASHUPS
                                  Consultant      Consultant
                                          Consultant
                                                                      Out-Sourcing
                                                                                                  Consultant                 Consultant                      Consultant
                           Consultant                              Service Provider                                              Consultant          Consultant
                                                                                                      Consultant
                               Consultant        Consultant                                   Consultant                 Consultant
                       Consultant
INNOVATION VS. RELEASE CYCLES




                                Sevenval Device Trends
BUSINESS REQUIREMENTS
CONVERSION OPTIMIZATION
INITIAL INVESTMENT VS.
RUN-TIME COST
ABSTRACTION LAYER


                                                      Tablet /
 International                     POS             Smartphones
                                                   / Desktop etc.




                  Channel Independent Frontend Layer




                 Content Partner
                 (Weather, News,         Legacy System              Social
CMS
                   Finance, ...)                                    Media
Sascha Langfus, Vice President Sales - Sevenval GmbH
Visit Us at booth B17.




Quellenangaben Fotomaterial:
http://www.flickr.com/photos/purecaffeine/4328394839/sizes/o/in/photostream/
TU Pressestelle (http://www.pressestelle.tu-berlin.de/medieninformationen/2008/dezember_nr_331-354/medieninformation_nr_3482008/)
http://www.flickr.com/photos/nikclayton/1394374289/sizes/z/in/photostream/
  REWE Präsentation - Mobile Lösungen 2013
http://www.flickr.com/photos/68751915@N05/6869768383/sizes/l/in/photostream/

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Maturity of the mobile Web in E-Commerce

  • 1. Maturity of the mobile Web in E-Commerce Sascha Langfus, Vice President Sales M-Days Frankfurt
  • 2. Enabling new Business Opportunities Now and for the Future
  • 3. Strategic Focus Our Portfolio Financial Services Travel & Transport Retail Automotive Mobile Websites Multichannel Solutions Native Applications
  • 8. Device Templates Responsive Web Design Device Database Progressive Enhancement
  • 9. CMS / Shop www.shop.com Social Media Content Partner Shop (Weather, News, Finance, ...) Real World Connection, access to the systems the Legacy System enterprise uses to Relaunch comes for International generate profit. sure! (quite certain, UK, USA, Asia, ... promised) THE WEB IS BASED ON MASHUPS
  • 10. Consultant Consultant Consultant Agency Consultant Corporate IT Agency Agency Consultant External Partner Local IT Consultant Consultant Consultant Agency Consultant Agency Consultant Consultant Consultant Consultant Consultant Consultant Out-Sourcing Consultant Consultant Consultant Consultant Consultant Consultant Consultant Consultant Consultant Service Provider Consultant Consultant Consultant Agency Consultant Consultant CMS Consultant Consultant / Shop Consultant Consultant www.shop.com Corporate IT Consultant Consultant Consultant Consultant Agency Agency Consultant Social External Partner Local IT Consultant Consultant Media Consultant Agency Consultant Agency Consultant Consultant Consultant Consultant Consultant Out-Sourcing Content Partner Consultant Consultant Consultant Consultant Consultant Consultant Shop Consultant Consultant Consultant (Weather, News, Consultant Service Provider Consultant Consultant Consultant Finance, ...) Consultant Consultant Consultant Real World Consultant Consultant Connection, access to the systems the Legacy System enterprise uses to Consultant Relaunch comes for International Consultant generate profit. Consultant Agency Consultant sure! (quite certain, UK, USA, Asia, ... Corporate IT Consultant Agency Agency promised) Consultant Local IT Consultant Consultant External Partner Consultant Agency Consultant Agency Agency Consultant Consultant Consultant Consultant Consultant Consultant Consultant Consultant THE WEB IS BASED ON MASHUPS Consultant Consultant Consultant Out-Sourcing Consultant Consultant Consultant Consultant Service Provider Consultant Consultant Consultant Consultant Consultant Consultant Consultant Consultant
  • 11. INNOVATION VS. RELEASE CYCLES Sevenval Device Trends
  • 15. ABSTRACTION LAYER Tablet / International POS Smartphones / Desktop etc. Channel Independent Frontend Layer Content Partner (Weather, News, Legacy System Social CMS Finance, ...) Media
  • 16. Sascha Langfus, Vice President Sales - Sevenval GmbH Visit Us at booth B17. Quellenangaben Fotomaterial: http://www.flickr.com/photos/purecaffeine/4328394839/sizes/o/in/photostream/ TU Pressestelle (http://www.pressestelle.tu-berlin.de/medieninformationen/2008/dezember_nr_331-354/medieninformation_nr_3482008/) http://www.flickr.com/photos/nikclayton/1394374289/sizes/z/in/photostream/ REWE Präsentation - Mobile Lösungen 2013 http://www.flickr.com/photos/68751915@N05/6869768383/sizes/l/in/photostream/