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Mobile Technology:The Solution for the Newspaper Business
Let’s start from 2010The world has seen more than 20 years of continuousDIGITALISATION. Implications on newspaper business...
What do you see?
Revenues per client/month           Ad Revenue   Editorial RevenuePhysicalProduct     30 €           30 €www           0,3...
THE SOLUTIONMobile technology
The opportunity             Ad Revenue   Editorial RevenuePhysicalProduct       30 €           30 €www             0,3 €  ...
The opportunity             Ad Revenue   Editorial RevenuePhysicalProduct       30 €           30 €www             0,3 €  ...
Orbyt Product DefinitionORBYT JUST A PHOTO OF THE PHYSICAL PRODUCT????
The SOLUTION             Ad Revenue   Editorial RevenuePhysicalProduct       30 €           30 €www             0,3 €     ...
Commercial strategy1.   Purchase decision based on the physical product discount2.   Remaining loyal thanks to its added v...
Much more than an image           “Rich” epaper                                                               Calendar    ...
Results30% of EXPANSION buyers are digitalNumber of buyers INCREASING since 2010Number of readers INCREASING since 2010Pro...
THANK YOU
Mobile Technology: The Solution of the Newspaper Business
Mobile Technology: The Solution of the Newspaper Business
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Mobile Technology: The Solution of the Newspaper Business

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Publié le

Carlos Belderrain Santos, Mobile Technology: The Solution of the Newspaper Business, ORBYT
M-Days 2013
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/

Publié dans : Technologie
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Mobile Technology: The Solution of the Newspaper Business

  1. 1. Mobile Technology:The Solution for the Newspaper Business
  2. 2. Let’s start from 2010The world has seen more than 20 years of continuousDIGITALISATION. Implications on newspaper business: Decreasing number of paper buyers Decreasing revenues
  3. 3. What do you see?
  4. 4. Revenues per client/month Ad Revenue Editorial RevenuePhysicalProduct 30 € 30 €www 0,3 € 0€
  5. 5. THE SOLUTIONMobile technology
  6. 6. The opportunity Ad Revenue Editorial RevenuePhysicalProduct 30 € 30 €www 0,3 € 0€MobileTechnology ? ?
  7. 7. The opportunity Ad Revenue Editorial RevenuePhysicalProduct 30 € 30 €www 0,3 € 0€MobileTechnology ? ?
  8. 8. Orbyt Product DefinitionORBYT JUST A PHOTO OF THE PHYSICAL PRODUCT????
  9. 9. The SOLUTION Ad Revenue Editorial RevenuePhysicalProduct 30 € 30 €www 0,3 € 0€MobileTechnology ? 15 €
  10. 10. Commercial strategy1. Purchase decision based on the physical product discount2. Remaining loyal thanks to its added value services
  11. 11. Much more than an image “Rich” epaper Calendar Regional Editions Magazines Search Engine Photos VIDEOS Last Minute TU MUNDO YODONA MAGAZINE OperaDUTYFREE RADIO INTERACTIVO
  12. 12. Results30% of EXPANSION buyers are digitalNumber of buyers INCREASING since 2010Number of readers INCREASING since 2010Product revenues INCREASING since 2010
  13. 13. THANK YOU

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