THE WAR OF ECO‐SYSTEMS Jens Dissmann - Head of EDX - Nokia Blog by Messe Frankfurt for the Digital Business: http://connected.messefrankfurt.com/en/

1. THE WAR OF ECO‐ SYSTEMS
Jens Dissmann
Head of EDX
Nokia Internal Use Only

2. THE BATTLE OF DEVICES …
Features and Innovation
Design and Form‐Factors
Brand and Reputation
Price
Operator preferences
Nokia Internal Use Only

3. ECO‐
THE WAR OF …
SYTEMS
OEMs
OS‐Provider
Developer
Consumer
Brands
Nokia Internal Use Only

4. ECO‐
THE WAR OF …
SYTEMS
OEMs
• create exit barriers through services
OS‐Provider • increase brand loyalty
• drive cross sales (services & applications)
Developer
• gain consumer insights
Consumer
• Economies of scale (skills and competences)
Brands • Internet and service centric vs. device‐centric
Nokia Internal Use Only

5. ECO‐
THE WAR OF …
SYTEMS
OEMs
• Direct access to consumer (extend reach)
OS‐Provider • Promotion of own services
• Extend & defend current Business Models
Developer
• Control Mobile Marketplace
Consumer
• Create end‐2‐end solutions (360 degree)
Brands • Create high exit barriers
• Extend ecosystem via different screens
Nokia Internal Use Only

6. ECO‐
THE WAR OF …
SYTEMS
OEMs
• Customer Reach
OS‐Provider • Developer friendly terms and conditions
• Easy development (tools & support)
Developer
• Flexible Business‐ and Distribution Models
Consumer • Open Interfaces, APIs
• Accessible markets
Brands
• Little fragmentation (low maintenance)
• Standards
Nokia Internal Use Only

7. ECO‐
THE WAR OF …
SYTEMS
OEMs
• Variety of relevant Applications
OS‐Provider • Amount of locally relevant contents
• User friendly Interface Design
Developer
• Data security
Consumer
• Seamless integration in IT Infrastructure
Brands • Ease of use
• Individual reputation and status
Nokia Internal Use Only

8. ECO‐
THE WAR OF …
SYTEMS
OEMs
• Distribution of content
OS‐Provider • Low maintenance
• customer retention and reach
Developer
• Image
Consumer
• Marketing channel
Brands • New business models and revenue streams
• Differentiation
Nokia Internal Use Only

9. WINDOWS
PHONE
THE 3rd
ECO‐
SYTEMS !?
OEMs
OS‐Provider
Developer WHAT DO YOU THINK?
Consumer
LET’S DISCUSS!
Brands
Nokia Internal Use Only

10. N O K I A
3 Lumia Devices today (710, 800, 900)
Available in 20 Markets
With a further 6 already announced
Listed with 40 carriers today
More than 55.000 Apps already available in marketplace
Local Developer Support teams in and for most markets
Nokia Internal Use Only

11. N O K I A
Nokia Internal Use Only