Breaking Into Startups
Hoodies, MacBooks, and What to Expect for the Non-Coder
Connie Wong
Co-Founder, Lynxsy
@cs_wong
Today’s Topics
• Roles & Paths at Startups
• What to Expect
• Who Startups Look For
• Breaking In
• Startup Interviewing T...
Brief Background
Connie Wong
Co-Founder, Lynxsy (Techstars NY’14)
Product Manager, MeetMoi (acq by Match.com)
Strategy Con...
Roles & Paths
Roles at Startups
Business Development
Customer Success
Marketing
Operations
Analytics
HR
Office/Admin
Sales
The Wolf
Soci...
Common Entry-Points
• Business Growers
• Happiness Specialists
• Operations Coordinators
• User Magnets
Business Growers
Impact: Drive New Business
• Learn: Business bootcamp - gain professional
confidence, learn to sell, buil...
You
• Want to be a founder
one day
• Love to persuade
• Can break out of your
comfort zone
• Your friends call you
the sha...
Happiness Specialists
Impact: Keep Customers Happy
• Learn: Manage expectations, communicate
complexity in simple terms, p...
You
• Naturally enjoy
helping others
• Love speaking with
people
• Embrace tough
situations
• Problem solvers
Roles
• Cust...
Operations Coordinators
Impact: Keep the Company Running
• Learn: Wear a ton of hats, interact cross-
department, learn ho...
You
• Go-to party planner
amongst your friends
• Love wearing multiple
hats
• Efficiency fixer-upper
Roles
• Operations As...
User Magnets
Impact: Acquire Users
• Learn: Science behind user acquisition, levers
of growth, marketing analytics
• Paths...
You
• Love numbers and
data
• Creative yet highly
analytical
• Use Twitter more than
email
Roles
• Marketing Analyst
• Gro...
Roles that Don’t Exist
“Strategy”
What to Expect
Be Ready to Wear Multiple Hats
Change is the Only Constant
100% Mindshare
Big Payoff… (????)
Unlimited Career Potential
Who Startups Look For
Who Startups Look For
Self-Starters
Comfortable with the Unknown
Resourcefulness
Whatever it Takes Mindset
Who Startups Look For
Self-Starters
Comfortable with the Unknown
Resourcefulness
Whatever it Takes Mindset
Breaking In
Develop Your Target List
Do a LOT of Coffee Chats
Broaden Your Network with Events
Get a Taste of Building Something
Show Interest in Learning
Get Your “In” Through Lynxsy
www.lynxsy.com
Interviewing Tips
Top 5 Startup Interviewing Tips
1. Test out the Product
2. Do Your Homework
3. Bring Something to the Table
4. Show Passio...
Thank You! Questions?
Sign Up! www.lynxsy.com
Blog: www.lynxsy.com/blog
Follow: @LynxsySays
Connie Wong
@cs_wong
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Breaking Into Startups for the Non-Coder (Presented by Lynxsy)

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Startups have it all. They’re new exciting business that are growing themselves from the ground up. At a startup, you’ll work with innovators and free thinkers on cool, useful ideas, work hard but also play hard, and do whatever it takes (even if that means folding envelopes for 5 hours so that you can impress your customers). No matter which way you look at it startups are unparalleled environments for accelerated learning and growth, yet for the startup job seeker, breaking in can be one giant question mark.

In this webinar, Connie Wong, Co-Founder & COO of Lynxsy, will discuss the roles, expectations, and tips for how to break into the startup world. Whether you’re a current student, recent grad, or someone looking for an alternative to corporate America, you’ll learn what to expect and how to stand out in pursuing a job at a startup.

By the end of this webinar, you’ll understand:
- The roles and potential career paths that exist at a startup for non-technical backgrounds
- What to expect working in a startup environment, from hours to compensation to growth opportunities.
- The qualities that startups look for when building their teams.
- How to track down those startup jobs and get noticed by the team, even if you don’t have direct connections.
- How to prepare for and stand out in a startup interview.

For more info and to find a job or internship at a startup, sign up at www.lynxsy.com!

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Breaking Into Startups for the Non-Coder (Presented by Lynxsy)

  1. 1. Breaking Into Startups Hoodies, MacBooks, and What to Expect for the Non-Coder Connie Wong Co-Founder, Lynxsy @cs_wong
  2. 2. Today’s Topics • Roles & Paths at Startups • What to Expect • Who Startups Look For • Breaking In • Startup Interviewing Tips • Q&A
  3. 3. Brief Background Connie Wong Co-Founder, Lynxsy (Techstars NY’14) Product Manager, MeetMoi (acq by Match.com) Strategy Consultant, Accenture Penn/Wharton ‘08
  4. 4. Roles & Paths
  5. 5. Roles at Startups Business Development Customer Success Marketing Operations Analytics HR Office/Admin Sales The Wolf Social Media/Community Developer
  6. 6. Common Entry-Points • Business Growers • Happiness Specialists • Operations Coordinators • User Magnets
  7. 7. Business Growers Impact: Drive New Business • Learn: Business bootcamp - gain professional confidence, learn to sell, build relationships • Paths: Sales Exec, Account Manager, CEO
  8. 8. You • Want to be a founder one day • Love to persuade • Can break out of your comfort zone • Your friends call you the shark Roles • Sales Associate • Market Development Representative • Business Development Associate Business Growers
  9. 9. Happiness Specialists Impact: Keep Customers Happy • Learn: Manage expectations, communicate complexity in simple terms, problem solve, experience the product • Paths: Social Media/Community Manager, Operations Associate, Product Manager
  10. 10. You • Naturally enjoy helping others • Love speaking with people • Embrace tough situations • Problem solvers Roles • Customer Experience Associate • Customer Success Manager • Customer Service Representative • Account Manager Happiness Specialists
  11. 11. Operations Coordinators Impact: Keep the Company Running • Learn: Wear a ton of hats, interact cross- department, learn how to scale & optimize • Paths: Project Manager, Product Manager, COO
  12. 12. You • Go-to party planner amongst your friends • Love wearing multiple hats • Efficiency fixer-upper Roles • Operations Associate • Office Manager • Admin Assistant Operations Coordinators
  13. 13. User Magnets Impact: Acquire Users • Learn: Science behind user acquisition, levers of growth, marketing analytics • Paths: Marketing Manager, Product Marketing Manager, CMO, Business Intelligence
  14. 14. You • Love numbers and data • Creative yet highly analytical • Use Twitter more than email Roles • Marketing Analyst • Growth Hacker • Social Media / Community Manager User Magnets
  15. 15. Roles that Don’t Exist “Strategy”
  16. 16. What to Expect
  17. 17. Be Ready to Wear Multiple Hats
  18. 18. Change is the Only Constant
  19. 19. 100% Mindshare
  20. 20. Big Payoff… (????)
  21. 21. Unlimited Career Potential
  22. 22. Who Startups Look For
  23. 23. Who Startups Look For Self-Starters Comfortable with the Unknown Resourcefulness Whatever it Takes Mindset
  24. 24. Who Startups Look For Self-Starters Comfortable with the Unknown Resourcefulness Whatever it Takes Mindset
  25. 25. Breaking In
  26. 26. Develop Your Target List
  27. 27. Do a LOT of Coffee Chats
  28. 28. Broaden Your Network with Events
  29. 29. Get a Taste of Building Something
  30. 30. Show Interest in Learning
  31. 31. Get Your “In” Through Lynxsy www.lynxsy.com
  32. 32. Interviewing Tips
  33. 33. Top 5 Startup Interviewing Tips 1. Test out the Product 2. Do Your Homework 3. Bring Something to the Table 4. Show Passion 5. Don’t Wear a Suit
  34. 34. Thank You! Questions? Sign Up! www.lynxsy.com Blog: www.lynxsy.com/blog Follow: @LynxsySays Connie Wong @cs_wong

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