Smart Funnel Campaigns

Smart Funnel
Campaigns
Marketing Results
Through Channel
Blending

ABOUT THE AUTHORS
© Authentia Software, Inc. 2015 1
Jon DiPietro is a Certified Inbound Marketing Professional and
author of “Social Media for Engineers and Scientists.” He is the
Founder of Domesticating IT, an inbound marketing blog and
consultancy, and co-founder of CareerGravity.com, an
educational website that teaches job seekers how to market
themselves online. Jon holds leadership positions in the
International Society of Automation, for which he has received
multiple awards including the Emerging Leader Award. He is a
frequent speaker on Internet marketing and social media topics.
@JonDiPietro
jdipietro@authentiasoft.com
http://www.linkedin.com/in/jondipietro
Conrad Sanford brings a unique blend of being an entrepreneur,
incubating ideas into reality, as well as being a trusted adviser to
numerous organizations, both small and F100 entities over the
past 28 years. He has provided strategic insights and direction to
companies for customer facing mission critical business
functions, supporting this with detailed planning and tactical
hands-on execution that has enabled success. Conrad has
worked with the pioneers of GIS, ERP, CRM, having responsibility
for executing global enterprise vision while offering insight to
suppliers to improve their offerings.csanford@authentiasoft.com
http://www.linkedin.com/in/conradsanford

EXECUTIVE OVERVIEW
“A marketing campaign isn't something that comes to you
while you're taking a shower.” - Entrepreneur Media, Inc.
This paper approaches marketing tools
from the perspective of synergy rather
than conflict. The “either/or” mentality
recently promoted for marketing
campaign approach is unnecessary. The
spectrum of marketing tools from
blogging and SEO to cold calling
represent choices in a campaign’s
design, not alternatives based upon
moral codes.

EXECUTIVE OVERVIEW
Outbound Campaigns
Marketing campaigns have historically been dominated by
outbound efforts – email, advertising and telemarketing. Over
time, the targets of these efforts have found many means to
resist, making them less effective and thus increasing the cost
of sale when using these tactics. The familiar outbound
approach is shown here.
Inbound Campaigns
More recently, the introduction of inbound campaigns has been
championed as superior to outbound, showing significantly lower
cost per sale. The infancy and novelty of inbound are credited in
part to the many quick wins that these tactics affected. The
efforts within inbound campaigns differ significantly from
outbound, where the steps focus on improving the connection
with audience rather than the sale itself.
Convert the lead into a customer
Qualify the lead
Campaign outreach and direct contact
Pilot outreach and direct contact
Target and acquire audience
Convert the lead into a customer
Qualify the lead
Promote content through social media
Optimize content for search
Create content interesting to audience

EXECUTIVE OVERVIEW
The Smart Funnel approach has evolved
from market evidence showing erosion in
the effectiveness of inbound campaigns
as their popularity expands.
Concurrently, there appears a slight
uptick in the effectiveness of outbound
technics, such as direct mail, as these
campaigns have received less usage.
The coda for Smart Funnel campaigns is
to integrate the channels and processes
from both inbound and outbound tactics.
Outbound Strategies Inbound Strategies

EXECUTIVE OVERVIEW
Techniques
The pages that follow model the techniques employed to place this synergy depicted in the table above into action:
Analysis

• Campaign design begins from an analysis of lead generation goals, target audience and past
performance metrics
Traf,ic

• Traffic Sources which advertising, email, search engine optimization, social media, and blogging are
identified which will serve the target audience.
Lead

Magnet

• Lead Magnets are developed to convert cold traffic into leads.
Offerings
• Offerings are defined, ranging from low-cost Tripwires to Core Offers to high value Profit Maximizers
Return

Path

• Return Paths are defined which promote customer retention goals using the same techniques as
lead generation.

IInnttrroodduuccttiioonn
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hhyyppee sshhaappee tthhee mmoosstt
wwiiddeellyy aaddoopptteedd ssttrraatteeggiieess..

INTRODUCTION
“Cold Calling Is Dead, Thanks To LinkedIn”
- Ken Krogue, Contributor, Forbes
Marketing history exposes itself as a
sequence of shifting trends. These
trends result from new strategies based
on the most current enabling technology.
The outcome generates tactics by
innovating these emerging technologies
to create new marketing channels. And,
frequently, these new trends conflict with
the previous marketing paradigm.
Currently, we are witnessing one of the
most significant shifts: inbound
marketing.
Inbound marketing has a very strong
basis in theory. Create content that will
engage leads, persuade them that you’re
an expert in your field, and purposefully
nurture them from a lead into a
customer.
But is inbound marketing delivering on
its promise? And, if not, is there another
path? Most importantly, how to we
continue to leverage our channel
investments while consuming
innovations?
MMaarrkkeettiinngg TTrreennddss
The Gartner Hype Cycle “provide[s] a graphic representation of the maturity and
adoption of technologies and applications, and how they are potentially relevant to
solving real business problems and exploiting new opportunities.”
© 2015 Gartner, Inc. and/or its Affiliates. All Rights Reserved.
http://www.gartner.com/technology/research/methodologies/hype-cycle.jsp

INTRODUCTION
Recent marketing technologies and trends follow this hype cycle.
Each of them has some enabling technology:
Each of these enabling technologies, offering the promise of new
marketing capabilities get over-hyped, leaving marketers’ ability
to implement and optimize them lagging. This is illustrated in
Gartner’s Through of Disillusionment. Eventually, expectations
are leveled and the platforms get figured out, leading to the
Plateau of Productivity.
As the chart above suggests, we see the marketing landscape as
relatively mature in the areas of outbound marketing and CRM.
One of the fundamental arguments in favor of inbound
marketing is that what is now traditional marketing is more
difficult and less effective than in the past.
This is further shown when the incremental value proposition of
CRM functionality is reviewed. The incremental return on the
technology must now be bolstered with integrations such as
analytics or chat applications.
EEnnaabblliinngg
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HHiissttoorryy IImmppaacctt
AAuuttoo DDiiaalleerrss From the late 1970’s,
this technology
enabled large scale
telemarketing which
continued to expend
until controlling
legislation in 2003
Significant efficiency
improvement in
outbound demand
generation
CCRRMM Pioneered in the
1980’s in products
such as ACT!;
formalized in 1993
with the introduction
of Siebel Systems
CRM
Improvement in the
ability to effectively
manage large
numbers of
prospects and
customers, and
maintain detailed
information about
them
SSoocciiaall MMeeddiiaa An outgrowth of the
internet’s
popularization,
formally began to
take shape in
2002-2003 with
sites such as
Myspace and iTunes
The basis to current
dominant channel,
using blogging,
inbound marketing,
internet advertising
and SEO

INTRODUCTION – INBOUND MARKETING DISILLUSIONMENT
“Inbound marketing is a tool in your toolkit rather than a replacement for traditional
sales and marketing.” - Geoffrey James, Contributing editor, Inc.com
Inbound marketing is entering a phase in which most, if not all,
marketers have heard of it and a majority have adopted at least
some inbound marketing practices. Early adopters tend to have
found more success, but as more and more companies jump
into the content marketing pool, things get crowded and quick
wins become the exception rather than the rule. It tends to take
longer, cost more, and generate less than most businesses had
anticipated.
This is not to say that inbound marketing doesn’t work; rather it’s
an indication of mismatched expectations and shifting trends.
Early adopters in any space tend to find results more quickly
than their successors. This is in part reason for these
mismatched expectations.
Another factor is the accelerating pace of change in technology.
Consider how business was conducted in the 80s and 90s. How
often did a true game-changing technology come around? Fax
machines, personal computers, mobile phones, the Internet –
these things happened periodically. Moore’s Law applied to
social media shows a progression of game-changers every
couple of months.
These changes bring both threats and opportunities. The
challenge for businesses is to see the change and be nimble
enough to adapt its strategies and tactics.

INTRODUCTION – BEST OF BOTH WORLDS
“I skate to where the puck is going to be, not where it has been.”
- Wayne Gretzky
Both outbound and inbound marketing have their respective
strengths and weaknesses. By combining these approaches,
we’ve been able to realize the best of both marketing worlds.
Scalable, direct marketing tactics can significantly boost the
volume of leads into an inbound marketing funnel, shortening
the conversion window while simultaneously preserving the
longer term benefits of content marketing.
CCoommppaarriinngg IInnbboouunndd aanndd OOuuttbboouunndd MMaarrkkeettiinngg
There has been considerable discussion recently regarding
inbound marketing and its superiority to outbound marketing.
Experience with each approach reveals that each as a share of
strengths and weaknesses.
In a sense, it’s a difference without a distinction. It’s all
marketing. The goal is to attract prospects and convert them to
customers. The strategies and tactics are slightly different, and
their respective benefits tend to be perpetuated and
exaggerated by businesses and consultants with a product and/
or vested interest in one or the other.

IInnbboouunndd MMaarrkkeettiinngg
Inbound marketing consist of strategies and tactics that
organically attract prospects by offering value first and making a
sales pitch second. It tends to focus on the very top of the sales
funnel and rely on automated processes to pull prospects
through to the bottom of the funnel. The key distinctions are
that it is primarily a “pull” marketing approach and that it is a
perpetual rather than a finite campaign.
Inbound marketing involves five steps:
11..  CCrreeaattee remarkable content that prospects will find interesting
and want to share with their peers. This content must be
engaging and provide value to the consumer.
22..  OOppttiimmiizzee the content for search engines so that it is easily
indexed and ranks for relevant keywords.
33..  PPrroommoottee content over a wide range of channels including
social media.
44..  CCoonnvveerrtt leads into customers through landing pages with
strong calls to action.
5.  Annaallyyzzee the performance of each and every step in order to
continuously adjust and improve.
Create
Optimize
PromoteConvert
Analyze

OOuuttbboouunndd MMaarrkkeettiinngg
Outbound marketing focuses on strategies and tactics that
generate cold traffic with targeted sales messages. It tends to
operate on the middle and bottom of the sales funnel, relying
mostly on manual sales processes to close sales as rapidly as
possible. As a result, longer term prospects tend to be
abandoned along the way. The key distinction here is that it is
primarily a “push” marketing approach and is a finite campaign,
as opposed to a perpetual process.
Outbound marketing typically works as follows:
Target
Determine
audience and
segmentation
Establish
budget
Outreach
Single or multi-
channel
campaign
Establish
contact with
prospects
Qualify
Quickly qualify
prospects
Focus on
opportunities
Close
Convert to
customer

INTRODUCTION – SUMMARY OF INBOUND AND OUTBOUND
SSttrreennggtthh WWeeaakknneessss
Inbound
Marketing
LLoowweerr ccoosstt ppeerr lleeaadd: Data from Hubspot consistently
supports the fact that inbound marketing delivers leads
at approximately 60% of typical outbound marketing
campaigns.
LLoonngg RROOII hhoorriizzoonn: Since content marketing, search engine optimization,
link building and organic social media promotion are time-consuming to
construct, inbound marketing results tend to be measured in time
frames of six, twelve, or eighteen months.
EEvveerrggrreeeenn: Inbound marketing requires content to fuel
its campaigns. The blog posts, ebooks, webinars, and
other various content provide ongoing benefits
perpetually. The content is indexed by search engines
and also provide basic “ground cover” for sales
activities.
WWiiddee aauuddiieenncceess: It’s difficult to narrow inbound marketing campaigns to
the most qualified segments. As a result, inbound marketing tends to
have a higher noise level than outbound marketing.
PPeerrcceeppttiioonn: Because successful content marketing
delivers value, it positions companies as generous
thought leaders. It establishes a reciprocity relationship
with the audience.
SSccaallaabbiilliittyy:: Scaling inbound marketing efforts is difficult. Numbers from
Hubspot clearly show that more content will net greater results.
However, the relationship is hardly linear, especially over the short term.
Outbound
Marketing
QQuuiicckk RROOII hhoorriizzoonn: Outbound campaigns reach higher
numbers of more highly qualified prospects and,
therefore, tend to generate sales qualified leads much
sooner than pure inbound marketing.
HHiigghh ccoosstt ppeerr lleeaadd: Acquiring a narrow audience costs money. Whether
it’s through purchasing lists or paying to advertise to niche audiences,
accessing those prospects costs money.
NNaarrrrooww aauuddiieenncceess: There is a great stockpile of
information such as segmented lists, social graphs, and
other source of behavioral data which permits outbound
marketing to focus more narrowly on qualified leads.
NNoott eevveerrggrreeeenn: When the outbound campaigns stop, so does the lead
flow.
SSccaallaabbiilliittyy:: Outbound marketing campaigns tend to
scale very well. For example, when an advertising
campaign is working particularly well and demonstrating
a positive ROI, it’s usually quite simple to scale the effort
and achieve proportionately greater results.
PPeerrcceeppttiioonn: Traditional outbound marketing are invasive and typically not
well received, since most of these campaigns tend to focus on moving a
prospect completely through the sales funnel.

INTRODUCTION – COMBINING INBOUND AND OUTBOUND
The image on the right is typical of those that are found around
the Internet, touting the superiority of inbound over outbound
marketing. And while everything on this graphic is true enough,
it’s not a complete picture. Many of the comparisons between
inbound and outbound marketing tend to ignore some of the
benefits of outbound along with some of the disadvantages of
inbound.
If you compare the lists of advantages and disadvantages of
these two approaches, you’ll notice that they are quite
complimentary to one another. Each tends to make up for the
shortcomings of the other.
That’s what Smart Funnels are all about. They combine the best
of both worlds from traditional outbound marketing and modern
inbound marketing in order to deliver the best results in the
fastest possible time frame.
IInnbboouunndd OOuuttbboouunndd
RROOII Long Short
CCoosstt ppeerr LLeeaadd Low High
SSccaallaabbllee No Yes
EEvveerrggrreeeenn Yes No
AAuuddiieennccee Small Large
PPeerrcceeppttiioonn Positive Negative

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oouuttbboouunndd mmeetthhooddoollooggiieess
ffoorr ggrreeaatteerr aanndd ffaasstteerr RROOII..

SMART FUNNELS
The Smart Funnel is a synthesis of attributes from inbound and
outbound marketing. It leverage proven technologies in order to
create scalable, efficient processes for reaching prospects and
converting them to customers.
CCuussttoommeerr VVaalluuee OOppttiimmiizzaattiioonn
Business growth is achieved by increasing:
•  Number of customers
•  Average value per customer
•  Number of transactions per customer
Optimizing these factors results in improved
revenue streams, reduced cost of sales, and
customer retention. This process is called
Customer Value Optimization and it forms the
basis for the Smart Funnel design.
PPrroocceessss
Smart Funnels rely on a series of offerings
designed to move prospects through the sales
funnel, and then on a return path for additional
and/or more profitable offers.

SMART FUNNELS – TRAFFIC SOURCES
It’s fair to say that driving traffic tends to
take up the significant share of a digital
marketer’s time and resources. Inbound
marketing tends to focus on more
organic sources, such as search engines
and social media. Outbound strategies
employ more direct tactics such as
advertising and email.
The key to driving traffic is understanding
customer acquisition cost and customer
value. A profitable campaign is where the
acquisition cost is lower than the value of
a new customer. This is the objective of a
Smart Funnel: Acquire customers using a
scalable, efficient, automated system at
a profit.
AAddvveerrttiissiinngg
There are already countless forms of
digital advertising available and new
channels are emerging almost daily. As
social media business models continue
to mature, their chief source of revenue
must continuously evolve. This offers
digital marketers a nearly endless
stream of new, exciting opportunities.
The general categories of advertising
options available are tabularized on the
following page. Regardless of the
advertising medium, the key is to have
adequate analytics tracking to ensure
that you can accurately track your
customer acquisition costs.
EEmmaaiill
Marketing directly to an email list is
another viable traffic source for Smart
Funnels. These lists can be existing
customer and/or prospect lists, they can
be purchased from external sources, or
they can be constructed through manual
discovery and collection efforts.
SSeeaarrcchh EEnnggiinnee OOppttiimmiizzaattiioonn
A well-constructed landing page with a
Lead Magnet offer (see following section)
can earn free traffic from search engines
if it’s properly optimized. This not only
means that the page must be built
correctly, but you’ll need to earn links
and social shares as well.
SSoocciiaall MMeeddiiaa
Social media audiences are another
source of traffic, but it’s becoming
increasingly difficult to organically reach
your own followers. As each social
network grows, the noise levels increase,
making it more difficult to rise above the
din with your message. Additionally, the
need for these businesses to generate
revenue is a factor that puts downward
pressure on organic reach.
BBllooggggiinngg
Building an audience through blogging is
an effective way to enhance multiple
traffic sources. It allows you to expand
your email subscriber base, build your
social media audience, and increase
organic search engine traffic.

SMART FUNNELS – ADVERTISING TYPES
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aaddss aanndd bbrroowwsseerrss iinnccrreeaassiinnggllyy bblloocckk tthheemm,, tthheeiirr eeffffeeccttiivveenneessss ccoonnttiinnuueess ttoo ddeetteerriioorraattee.. HHoowweevveerr,, iinn
nnaarrrrooww nniicchheess aanndd//oorr hhiigghh vvoolluummee ssiitteess,, tthheeyy ccaann ssttiillll ggeett tthhee jjoobb ddoonnee..
Search Advertising The major advantage of search advertising is the explicit intent of the user. They are deliberately
seeking information about a particular topic, which is a strong signal of intent. As more and more
marketers leverage this platform, the bidding is becoming more competitive and the degree of
difficulty increases.
Ad Networks By combining banner advertising with content-aware networks, you can enjoy some of the benefits of
both platforms with ad networks. They are particularly useful for remarketing campaigns, which
present ads to visitors who have previously been on your website.
Display Ads (social media) Most social media channels offer the opportunity to purchase advertising. While this is functionally
similar to banner advertising, social media channels tend to offer much stronger audience
segmentation based on demographic information, behavior, and social relationships.
Promoted Content Social media channels are also offering the option to boost the exposure of your content beyond
your own audience via promoted content. Depending upon the platform, these ads can be text,
image, and/or video.
Advertorials An advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend
of the words "advertisement" and "editorial." Many larger websites are offering this means for
accessing their audience, whose purpose is getting a specific action from the reader (e.g.
downloading an ebook, visiting a website, subscribing to a newsletter, etc.).

SMART FUNNELS – LEAD MAGNETS
A Lead Magnet is an irresistible “bribe” that delivers value to a
prospect in exchange for their contact information. It is likely the
first interaction you will have with a prospect and is the entry
point into a Smart Funnel. The goal of the Lead Magnet is to
convert cold traffic into leads.
A Lead Magnet will be most effective when it is 1) extremely
relevant to your core offering, 2) solves a specific problem and/
or answers a specific question, 3) is free, and 4) is easily
“consumed.” Here is a list of the types of Lead Magnets you can
offer.
•  Reports and guides
•  Cheat sheets and handouts
•  Toolkits and resource lists
•  Video training
•  Software download/trial
•  Discount or free shipping
•  Quiz or survey
•  Assessment or test
Once your Lead Magnet is created, it needs to be placed on a
landing page with an opt-in form to collect the contact details.
It’s important that the conversion form contain as little friction as
possible. Typically, name and email are as much information as
you want to require.
The conversion form needs to be connected with an email
marketing tool that supports segmentation and automated
workflows. These auto-responders will be used to move
prospects through the Smart Funnel and convert them into
profitable customers.

SMART FUNNELS – TRIPWIRES AND CORE OFFERS
Tripwires
The job of a Lead Magnet is to generate leads. The job of a
Tripwire is to convert that lead into a paying customer with an
aaffffoorrddaabbllee ooffffeerr.. The goal is to create a customer and not
necessarily to generate profit at this point.
The strategy of Tripwire offers is simple: Convert the maximum
number of Lead Magnet leads into paying customers. Some may
even choose to do so at the expense of their profit margin, with
the understanding that acquiring a paying customer will deliver
profit through the next three steps; Core Offer, Profit Maximizer,
and Return Path.
CCoorree OOffffeerrss
Most marketing campaigns attempt to convert cold traffic
directly into Core Offer customers. Your Core Offer is the main
product or service offered by your business. It’s generally a
difficult proposition to make that leap, and depending upon your
product or service price point, it can be nearly impossible. That’s
why leveraging a Lead Magnet and Tripwire can dramatically
improve your prospects for selling a Core Offer.
The Lead Magnet generates trust, demonstrates authority,
illustrates the problems you solve, and instills a sense of
reciprocity with the prospect. When you’ve helped them by
delivering value, they’re far more receptive to your message and
more willing to give back (in the form of time and/or money).
The Tripwire establishes a vendor/client relationship by
exchanging money. Even if it’s just a few dollars, the relationship
has changed forever. It makes the trip to consuming your Core
Offer much shorter and provides you with an opportunity to
demonstrate the value of your product and/or service.
Your Core Offer may or may not make you profitable. It depends
on your industry and strategic approach. Many businesses do
not become profitable until their customer reaches the Profit
Maximizer stage. Recall that the CVO process includes
increasing the average value per customer and the number of
transactions per customer. That’s what the next two steps are all
about.

SMART FUNNELS – PROFIT MAXIMIZERS AND RETURN PATHS
PPrrooffiitt MMaaxxiimmiizzeerr
In some cases, the Core Offer is enough to become profitable
and a Profit Maximizer isn’t required. But in other cases,
businesses need to increase the average value per customer.
Best Buy sells laptops and plasma TV’s (that’s their Core Offer)
on wafer-thin margins you can’t resist and makes it up on
warranties, installation and Geek Squad support (those are their
Profit Maximizers). Amazon shows you at checkout, “People that
bought this product, also bought that product,” to increase the
Average Basket Value, also known as maximizing profit.
What could you be offering as an upsell or cross-sell? What
could you bundle with your Core Offer?
RReettuurrnn PPaatthh
The goal of the Return Path is to have frequent, strategic
communication with your buyers and prospects that cause them
to buy again and again. This is the final CVO step; increasing the
number of transactions per customer. You are essentially
repeating the Smart Funnel process over and over again. By
reaching out to your customers with additional Lead Magnets,
Tripwires, Core Offers, and Profit Maximizers, you create an
ongoing, automated selling loop that continuously adds to your
bottom line.

CCoonncclluussiioonn
WWhhaatt aarree tthhee bboottttoomm--lliinnee
aaddvvaannttaaggeess ooff ssmmaarrtt
ffuunnnneellss??
WWhheerree ddoo yyoouu ssttaarrtt??
WWhhaatt ttoooollss ddoo yyoouu nneeeedd??

CONCLUSION
What are the bottom-line advantages?
This ebook covered the individual strengths and weaknesses of
different tactics. The bottom-line advantages of Smart Funnels
are that they:
•  Maximize both the short-term and long-term ROI of your
marketing efforts.
•  Produce the greatest results in the shortest period of time.
Where do you start?
As always, it’s important to start with a clear set of goals and an
understanding of your target market. These are the high-level
steps that need to be followed:
•  Understand your funnel
•  What irresistible, free asset can you offer to your
target prospects?
•  Is there a low-cost follow-up offer you can make that
will change the relationship from lead to customer?
•  When is the right time to make your core offer and
how do you position its value?
•  How to you maximize your profit among your existing
client base?
•  Understand your traffic sources
•  How will you build and leverage your social media
audience?
•  Do you have sufficient expertise in the various
advertising platforms?
•  Understand your technology
•  How will you build your landing pages?
•  Where will your leads go and how will you set up
auto-responders?
•  Understand your sales process
•  How will you score leads?
•  What is your process for following up?
•  Are you prepared for success?

CONCLUSION
What tools do you need?
Smart Funnels rely heavily on marketing automation technology. In order to realize maximum ROI while maintaining scalability, it’s
essential to right-size the technology you’re going to use.
RReeqquuiirreemmeenntt TTeecchhnnoollooggyy EExxaammpplleess
Landing Pages The ability to create landing pages on your website and iterate them
quickly is essential. Typically, this requires a web Content
Management System (CMS) or third party landing page service.
WordPress, Ektron (CMS)
Leadpages (Landing Pages)
Email Marketing Your email marketing solution must have two essential elements.
First, it must easily segment your lists and be able to do so “on the
fly.” This means that you’ll need the ability to identify and move
leads through every stage in your funnel. Second, it must have auto-
responding capabilities to follow up with precise timing.
MailChimp, Active Campaign,
Aweber, Hubspot, Infusionsoft,
Pardot
CRM Depending upon your business model and sales force structure, it
may be necessary to feed leads into a Customer Relationship
Management (CRM) system. The system should support lead
scoring
Active Campaign, Salesforce, ZOHO,
Hubspot CRM

CONCLUSION
Smart Funnels are simply the next evolution in
marketing strategy that take advantage of new
technologies and channels. CRM and email marketing
system capabilities have advanced to the point where it
is relatively simple to create sophisticated digital
funnels. And new direct marketing channels have
appeared via social media advertising. Together, these
give rise to the ability to combine inbound and
outbound marketing strategies for optimum results in
the shortest possible amount of time.

ABOUT AUTHENTIA
Authentia provides End-to-End Digital Marketing™ services to
businesses looking for sales growth.
The way in which businesses can connect with new customers is
rapidly changing in our mobile, social, digital age. The challenge
for small and medium companies is having the resources to
keep up, while enterprises can find it difficult to be nimble
enough.
But what hasn’t changed is the fact that all businesses need
growth. End-to-End Digital Marketing delivers that growth by
applying the very latest tools and practices to generate more
leads and close more business.
TTeecchhnnoollooggyy
Implement the most effective mmaarrkkeettiinngg
aauuttoommaattiioonn technologies.
SSmmaarrtt FFuunnnneellss
Produce real results sooner with SSmmaarrtt FFuunnnneellss.
IInnbboouunndd CCaammppaaiiggnnss
Execute iinnbboouunndd ccaammppaaiiggnnss to generate leads and close
business.

Learn more at http://www.authentiasoft.com

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